The Remarkable CEO for Chiropractors

Welcome to 2022, it’s time to elevate your expectations! In the spirit of creating a theme for the year, in this episode, we are excited to release the theme for 2022. While 2020 was the year of the Pivot and 2021 was the year for agility, 2022 is the year of Resilience. We want to recognize you for being resilient leaders and invite you to embrace the resilience that will be required in 2022. It’s important now that you appreciate what you have been through because you are stronger and more productive as a team and business and positioned perfectly to make 2022 your most remarkable year yet!  Episode Highlights0:53 – Dr. Stephen introduces the topic of setting the theme so that you can define the actions for the new year. 5:25 – Dr. Pete and Dr. Stephen discuss how that theme came to be and describe the definition and how it relates to what we are currently going through with the chiropractic field. 11:06 – Dr. Pete and Dr. Stephen recognize the resilience that has already been displayed by the leaders, CEOs, and teams and how the past couple of years has already made them seasoned professionals when it comes to resiliency. 20:14 – Dr. Stephen shares how resiliency encompasses the leaders and even though covid has changed how we do business; it does not change the message we had before. 22:04 – Dr. Pete discusses the importance of resilience in your practice for attraction and retention.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

 Episode Highlights08:16 – Dr. Stephen leads the conversation with the APPEAR Process and the importance of reviewing the past year in order to make progress in the next. 09:21 – Dr. Stephen discusses his first big take-away from that past year which starts with agility.12:14 – Dr. Pete shares his take-away of strength and the purpose of being tested. 15:50 – Dr. Pete moves into unity, his second biggest take-away for the year, that we are all stronger together.17:58 – Dr. Franson discusses how unity has been so impactful this past year especially with the work of the Chiropractic Defence Council.22:32 – Dr. Pete moves into his third take-away which is wisdom and the difference between knowledge and understanding. 28:03 – Dr. Stephen delves into determining where your focus has been for the past year and where you should be investing your mindshare for 2022.  Chiropractic, Chiropractor, Health Care Business, Business Coach, Life Coach, Entrepreneur, Health Expert, Business Expert, Leadership, Living In Alignment, Business Building, Unity, Wisdom, Strength, Focus, MindsetResources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

What are the three to five big changes that you are committed to making so that you'll go and grow from now to the next?In part one of this series, Dr. Stephen discussed the importance of assessing your last 12 months based on your vision and goals that you have set for your success.  Now that you have done that, it is time to take the next steps of planning and preparing for the new year coming up.  Episode Highlights04:49 - Revisit your vision. Is it clear in your mind and are you still able to communicate it to your team?How many of them came true?06:52 - Translate your story into objective measurables for the upcoming year. Identify the milestones that you want to reach each quarter.07:24 - Ensure you have your metrics set on how you are going to measure each goal.  If you didn’t meet last year’s goal, evaluate your loss and learn from it and establish what you need to do next year to attain it. 10:41 - Utilize your accountability chart effectively and assign goals to those whose area of responsibility it will be to monitor and measure that goal.13:23 - Create a three-year vision for your business and break that down into annual and quarterly milestones.15:00 - Identify the gaps that are keeping you from moving forward; money, space, personnel.18:08 - Wherever you see underperformance, use the accountability grid each year with the accountability chart to really audit your business and audit your team. Resources MentionedDownload the Vision Mapping PDFSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

2021 is coming to its close and what better time is there to take a look back and assess the last year and determine what you want to achieve in 2022.  In this two-part series, Dr. Stephen takes us through the first valuable exercise that will help you get on your way to the successful practice you want as well as the freedom you deserve. From setting your vision, communicating to your team, and evaluating your goals, Dr. Stephen takes us through the tools we need to make sure 2022 is a year of success.  Episode Highlights05:13 - Learn the process of Vision Casting and how it provides you with a clear goal for the future.06:12 - The power of visual inspiration in order to focus and provide clarity07:31 - From drawing inspiration to creating a story that is shared amongst your team in order to build that vision09:05 - Make your vision quantifiable.  You need to have Key Performance Indicators defined and measurable in order to monitor your progress and level of success.11:04 - Reverse engineer your Big Hairy Audacious Goals (B-HAGs) in order to create smaller ones to evaluate on a quarterly basis.13:34 - The seven primary roles and the 5 primary functions of the remarkable practice are used to create your accountability chart. 16:42 - Building that bridge between last year’s evaluation to this year’s. Resources MentionedDownload the Vision Mapping PDFSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Your business is simply a reflection of your ENERGY…. Your energy and your Team’s energy.As the Remarkable CEO (Chief Energy Officer), your job is to collect and direct the limited resources of your team. If you don’t, you’re only warming surfaces and not starting fires. In this episode we unpack the keys to optimizing your energy for expansion – and expose the usual suspects that drain your energy and derail your growth.  Episode Highlights02:05 – Dr. Pete introduces the concept of the Energetic Block and shares what he believes to be the biggest energy force, generosity. 04:50 – Dr. Stephen reviews the past capacity blocks and breaks down the concept of the energetic block into two categories: your energy and your team’s energy.09:04 – Dr. Pete discusses the importance of assessing your physical and emotional health on the regular basis.14:28 – Dr. Stephen highlights the fact that your energy is the battery that other people are going to plug in to and how it can impact your team.  Learn what E=MC2 really stands for and the five crucial categories of critical communication.18:56 – Dr. Pete and Dr. Stephen continue the conversation on evaluating your team’s energy levels and determining where an energy block may be occurring. Resources MentionedDownload your copy of the Accountability GridSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Good news: you don’t have to be awesome at everything, you have to build a Team that’s awesome at everything. It requires a wide variety of SKILLS to run a remarkable practice, so it’s no surprise to find capacity blocks all over the place in the “skills category”. Because of this, you want to be consistently strengthening skills around the 4-Legged Stool of the practice: Art, Science, Philosophy and Business Acumen.This episode will help you discover where your Team’s current skills may be getting in the way of building YOUR remarkable practice.  Episode Highlights02:03 – Dr. Pete and Dr. Stephen discuss the Functional Capacity block and invite you to look through the lens of the functional state of your practice.03:49 – Dr. Stephen and Dr. Pete introduce the four skills areas of the chiropractic field: the art, the science, the philosophy, and the business acumen. 07:58 – Dr. Stephen begins the conversation about the art of the chiropractor, the ability to be confident in your consultations, your conversions, and your conviction. 12:52 – Dr. Pete dives into the business acumen discussing team dynamics and roles, systemic procedures, and reviewing your practice success score.19:28 – Dr. Stephen discusses the 4 stages of competency, otherwise known as the masters learning curve. Resources MentionedDownload your copy of the Scorecard & KPI LegendSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Systems are the essence for creating predictable positive outcomes. Unless you want to stay small, everything has to be systematized. Let’s take a look at the 15 primary functions of your business and score how systematized each area is functioning. Your practice will remain heavy and hard wherever you lack systems because wherever you’re lacking systems you are slowing down your office growth and creating an Operational Capacity Block. Listen-in as 2 systems masters discuss their experience in implementing the systems that make growth easy and awesome. Episode Highlights02:50 – Dr. Stephen and Dr. Pete talk about the great work that the Chiropractic Defense Council does representing the interests and the rights of the practicing chiropractor around the world.05:48 – Dr. Stephen discusses hitting a ceiling on a level of success and the importance of systemization of processes.08:29 – Dr. Pete introduces the five areas that will be discussed today around the Operational Capacity Block: Marketing, Conversion Process, Retention, Team Building, and Collections.14:55 – Dr. Stephen and Dr. Pete introduce the accountability grid as an assessment tool that you can download and use to look at your systems.20:02 – Dr. Stephen discusses the practicality of doing the assessment, the amount of time you are spending on them, and grading yourself to figure out where you can be improving. 26:39 – Dr. Pete and Dr. Stephen go into the systemizing personnel onboarding, training, and inspiration building. 29:11 - Dr. Pete highlights the steps you can take if you are feeling overwhelmed by this assessment process. Resources MentionedDownload your copy of the Accountability GridSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business 

There is a 95% chance that your TEAM is holding back your growth. We have identified the four primary areas where CEOs get things wrong with their team. Personnel issues can be tough to see - and tougher to solve. This episode can help make this easier. The right questions to ask right now are: “Where do I have a Personnel Capacity Block - and what should I do about it?”  Episode Highlights00:53 – Dr. Stephen and Dr. Pete discuss the purpose of the 8 Crazy Capacity Blocks as a tool to self-evaluate as we move into the new year.05:49 – Dr. Stephen introduces the topic of the Personnel Capacity Block and a few of the common blocks seen while coaching CEOs. 10:53 – Dr. Pete encourages us to “build our bench”, the ability to have staff to pull from one position to another in order to keep the business running smoothly and effectively12:31 – Dr. Pete and Dr. Stephen highlight the personnel capacity block of the CEO identify shift. It is easy to fall back into the mindset of the owner/operator when transitioning to the role of the CEO. 15:19 - Dr. Stephen and Dr. Pete discuss the importance of getting the right person into the right role and having the right framework in place to implement this. 27:38 – Dr. Pete continues the conversation by ensuring that the person has their key responsibilities, the difference between busy and productive, and utilizing the probationary period. 30:46 – Dr. Stephen introduces the scorecard system to create a level of focus with the team. 34:33 – Dr. Pete and Dr. Stephen extoll on the importance of ongoing training in order to best support your personnel.  Resources MentionedDownload your copy of the Individual Scorecard & KPI LegendSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The physical space of your practice dictates how your practice flows. Your practice layout determines how your team functions. Your floor plan drives how your patients move through your practice. Does the design and the layout of your practice create an experience that facilitates or limits transformation and healing? Does your floor plan promote growth and expansion? Or restrictions and limitations? Does your physical space create a vacuum from more services - or bottlenecks for more stress? Remember, a container's job is to limit expansion by design. Let’s audit how your physical plant space, layout, and environment right now are influencing your capacity to achieve where you want to grow next. Episode Highlights02:07 - Dr. Pete reviews the first three capacity blocks that they encourage you to look at to complete a self-audit to determine where you are and where your business is.04:15 – Dr. Stephen and Dr. Pete introduce the topic of the physical capacity block and the Law of Propinquity.09:00 – Dr. Pete shares about the space in their first practice, taking on 1000 clients per week and how that affected the flow of the physical space. 15:24 – Dr. Stephen discusses his experiences with the physical space in his practice and the constant need to make changes to the physical space to accommodate his team and patients.19:03 – Dr. Pete moves the discussion into the layout of the space and encourages you to think outside the box.  Don’t be tied to just your immediate space when looking at the need to expand. 25:43 – Dr. Pete reminds everyone that once you find what works, you need to protect the environment that clients have come to love, even when you move office space.27:45 – Dr. Stephen shares how that consistency of purpose is so important even when things are not perfect and to not be afraid to let your ‘Freak flag fly” as people love passionate people.33:10 – Dr Pete extolls the three things that need to happen when a client comes to you. They are educated, they are adjusted, and they can connect.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Nowadays...convenience is everything. Logistical Capacity Blocks in your practice may prevent growth, stunt your income and limit your impact potential. In this episode we identify the most common logistical blocks that limit your capacity. Logistics may not be a “show stopper”...but they can be a game changer. Get these brick and mortar elements right and you will change the game, unlocking your capacity to grow. Episode Highlights00:53 - Dr. Stephen and Dr. Pete introduce the logistical capacity block and identify the three main logistics: location, hours, and parking.12:25 – Dr. Pete and Dr. Stephen share their different experiences on deciding where to open their practices and how the location affected their overall business20:42 – Dr. Pete discusses the use of landmarks and looking at new physical areas of expansion in a community in order to establish your practice25:00 – Dr. Stephen introduces the next topic of parking and its ability to be a game stopper and how parking can even be used as part of the treatments. Dr. Pete discusses opening up opportunities to have new patient parking and what that can mean for clientele.32:24 – Dr. Stephen opens up the conversation to discuss hours and scheduling. With the myriad of tasks that require completion, scheduling is of utmost importance. 34:48 – Dr. Pete and Dr. Stephen discuss strategic scheduling and the questions you should be asking yourself to make sure your schedule is maximized and optimized Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business