The Remarkable CEO for Chiropractors

Are your patients in your clinic assigned to the doctors or are they patients of the clinic itself?In this second part of the Practice Model Series, you are invited to take a closer look at the two main models that are in use in today’s clinics.  Discover the advantages and disadvantages of each so that you can determine which one is right for your practice.    Episode Highlights02:32 – There is no wrong way to run your practice when it comes to your practice model of client care.05:09 – Discover Dr. Stephen’s first foray into building a practice and the lessons he learned.09:48 – Building your practice begins with developing your mastery of client care, attraction, team building, etc.   This does not happen immediately.11:54 – Uncover the analogy of the Solid and Broken Line as is relates to client care13:45 – Discover the advantages and disadvantages of the solid white line approach17:05 – The pros and cons of the broken white line practice model19:44 – The move from solid white line to broken white line is an intentional cultural transition22:51- A look at the practice of assigning a primary chiropractor even though the patient may be seen by other’s on the team25:36 – Dr. Pete interviews a TRP Success Partner, Dr. Tabor Smith of Spinal Hygiene to discuss how they can help you as a CEO and how they are transforming lives.  Resources MentionedFor more information about Spinal HygieneSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

On the heels of a recent Immersion event, Dr. Pete and Dr. Stephen were inspired to bring you the topic of the next two episodes, the Practice Model. Listen in on the conversation as they debate about the two main models that you can establish as the framework of your practice, Experts or Specialists. Learn the pros and cons of each and the model preferences that these two leaders have. Episode Highlights00:42 – A discourse of where the inspiration for this 2-part series came from.03:06 – Dr. Stephen introduces the topic of the series and what delves into the differences between Experts and Specialists.06:08 – Dr. Pete discusses how your organizational chart builds into these different models and shares about his experience of moving his “football” team into a “ski” team10:49 – Dr. Stephen explores the pros and cons of the two different models15:18 – Dr. Pete moves the discussion into cross-training and having primary, secondary, and tertiary roles in the practice.18:55 – Dr. Stephen takes the concept of this cross-training and applies it to a practical example for you. 22:03 – Dr. Pete explores the potential for developing coaches and trainers within your practice.24:53 – Dr. Stephen discusses the resistance that some CEOs may have and highlights the impact that it can have on your practice.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business 

CEOs, the right talent is now sitting in front of you. You are ready to hire them and the first question that arises is “How much should you pay?”, but that is the wrong question.This last part of the series surrounding the Associate Doctor Relationship explores three areas as you find the right associate; job description, terms, and compensation.  Join Dr. Stephen and Dr. Pete as they discuss setting up the right contracts and comp plans so that they are compelling the right person to join your practice and setting everybody up for the WIN-WIN-WIN.  Episode Highlights03:37 - Dr. Stephen discusses the question of salary and instead of focusing on the number, you should focus on the model.05:17 - A look at the two main different functions that CEOs are hiring and understanding how both are going to add value and build your business.09:54 - Dr. Pete discusses the importance of long-term successful relationships beginning with clear expectations and honest agreements.13:46 - As a CEO, developing the job description begins with understanding your vision and what you want the Associate to do alongside you or instead of you. As an Associate, you can then determine if those expectations are going to allow you to operate in your zone of genius.24:59 - Dr. Stephen dives into the differences between a non-compete and a non-solicitation clause and explores financial agreements in the event the Associate opens their own practice. 27:55 - Dr. Pete and Dr. Stephen move the conversation into compensation and determining how an Associate should be paid. Discover compensation expectations between a “Caregiver” Associate and a “Business Builder” Associate.  Resources MentionedFor more information about the Remarkable Associate ProgramFor more information about Chiro Match MakersConnect with David Foster at Back Office ConsultsSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

“A successful Associate Doctor relationship is wicked hard to do. And the criterion is that it must be a win, win, win, or it’ a No Deal.Dr. Pete and Dr. Stephen continue the conversation about the Associate Doctor relationship in part three of this four-part series. In this episode, they delve into the key components of the relationship process: the resume and the interview.  Learn what your expectations are in this part of the process as either CEO or Associate. Episode Highlights01:54 – Dr. Pete and Stephen introduce the next step of the Associate Doctor relationship and why this is important information for both the CEO and the Associate alike. 05:44 – Dr. Stephen elaborates on the “win, win, win” concept and why there is no other combination to accept. 08:24 – Dr. Pete expands into the misconception of not having much value placed into the resume itself but instead relying on the interview as a sole indicator of performance.10:38 – Dr. Stephen explores the importance of both the CEO and the Associate in knowing what they are looking for in core values and positional/role expectations14:15 – Dr. Stephen and Dr. Pete discuss how to approach the resume as both CEO and Associate. Are you a caregiver or a business builder and how do you detail that on your resume?21:36 – Dr. Pete dives introduced the second topic, the interview, and its significance on how you approach it as CEO or Associate.23:39 – Dr. Stephen discusses resources for resume writing and interview prep, including Chiro-matchmakers.26:12 – A look into the relevance of fully researching the company before the interview, the significance of practicing your answers to common interview questions, and the importance of knowing the job description.28:59 – Dr. Stephen explores interviewing with the STAR method – Situation, Task, Action, Result. Be prepared to answer with examples of your work.31:42 – Dr. Pete explores the non-verbal components of the interview.33:18 – Dr. Stephen discusses the questions that the Associate interviewee should not be afraid to ask in order to gain clarity of expectations and fit in the role.     Resources Mentioned For more information about the Remarkable Associate ProgramSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Is the opportunity you are exploring really the opportunity you want? Or are you having trouble finding that opportunity, to begin with?Welcome back to part two of our four-part series as Dr. Stephen and Dr. Pete explore further into the Associate Relationships. This week is all about opportunity; how to find it, approach it, and vet it to make sure it is right for you and your potential employer. This episode will provide insight for both the Associate and the CEO alike. Episode Highlights:01:10 – A quick review of what was discussed in Part 1 around the five critical questions to ask yourself when looking at either hiring or becoming an Associate03:37 – Dr. Stephen discusses how Chiro Matchmakers helps build these relationships so that they are successful and impactful.07:38 - Chiropractic plays an important part in global health and filling this gap between finding the right Associate, focuses us back on to what it is really about. 10:07 – Dr. Pete and Dr. Stephen focus on the topic of how to find those opportunities, including resumes, job shadowing, and online spaces including social media.14:20 – Now that you have found the opportunity, how do approach it?  Dr. Pete and Dr. Stephen tackle self-awareness, confidence, and knowledge in how you present yourself. 19:14 – The vetting process is the next step to determine if the practice is right for you as an Associate and vice versa. Dr. Stephen shares questions that you will want to ask and be prepared to answer. 25:02 – Learn the three things that you should look for in a job opportunity. 28:31 – Dr. Pete and Dr. Stephen discuss the successes they have seen with practices that have found the right Associate-Doctor relationship. Resources MentionedFor more information about the Remarkable Associate ProgramFor more information about Coaching with The Remarkable PracticeFor more information about Chiro Match MakersLearn more about the Next ProgramSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Research has shown that 67% of Associate Doctor relationships do not work out and there are about 160 employment opportunities open out there right now. This is the first of a four-part series, where Dr. Stephen and Dr. Pete want to bring you the foundation and the fundamentals to make the CEO and Associate relationship truly remarkable. Join them as they discuss the gaps that are currently in place, uncovering the vision you need in order to determine the practice model that is going to best work for you, and taking a look at your own behavior and beliefs, whether you are the CEO or an Associate so that you can find the right match for you. Episode Highlights01:51- Dr. Stephen discusses the gaps he found between the staffing issues of DCs being able to find CAs and associate Doctors. 09:14 – Dr. Pete and Dr. Stephen unpack the first question that you need to ask yourself, “What is next for you?”.  This is the key to discovering what is next in your career and what do you need to get there. 11:42 – Dr. Stephen introduces the Next Program which is designed to help you figure out the next steps in your career.12:33 – Dr. Stephen breaks down the options based on core values, vision, and behavior.15:17 – Dr. Pete discusses the Venn Diagram component of hitting the bullseye on how those three things overlap to help set your goal17:25 – Dr. Stephen shares the second question, “How do you decide?” and the importance in clarity to answer this. 21:26 – Dr. Pete and Dr. Stephen delve into the third question of “What is your vision story?’ and discuss the importance of discovering and aligning your core values to your vision.27:26 – Dr. Stephen talks about marketing yourself either as an Associate or as a CEO. What are you bringing to the table both ways?29:09 – Dr. Pete and Dr. Stephen break down the fourth question of “What (Success). How (Model), Where (Region), Who (Mentor), and When (Timeline). 32:29 – Dr. Stephen and Dr. Pete discuss the importance of the last question “Do you know yourself?”.  It is all about bringing all the above into alignment in order to be successful in the role and in your future. Resources MentionedFor more information about the Remarkable Associate ProgramFor more information about Coaching with The Remarkable PracticeFor more information about Chiro Match MakersLearn more about the Next ProgramSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

They are around when you need them and even when you don’t. They are globally fighting to ensure that the rights of Chiropractors are protected for you and your practice.  Meet Bharon Hoag, the Director of the Chiropractic Defense Council. You may have heard Dr. Pete and Dr. Stephen talk about the CDC on previous podcast episodes but for those of you that haven’t or you are still not sure who they are, then this episode is for you. Listen as Dr. Stephen and Dr. Hoag delve into what the CDC is, what is their mission, and what they are working on right now and in the future. Episode Highlights02:20 – Bharon shares how he got involved in the chiropractic world and starting OneChiropractic07:00 – Bharon started to really build the idea that Dr. Franson had shared with him to create the CDC and two weeks from launch working on the mandate from California re: Covid restrictions09:21 – Dr. Stephen explains where the idea of the CDC stemmed from and its ability to assist chiropractors globally. 12:23 – Bharon discusses the mission of the CDC and some of the issues that they are currently dealing with in order to create expectations worldwide16:07 – Dr. Stephen and Bharon discuss how the money raised is used, the fee to become part of this beneficial organization, and why it’s cost effective.21:10 – A look at what the CDC is planning and preparing for in 2022 Resources MentionedPlease visit the Chiropractic Defense Council for more informationSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business About Our Guest:Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a non-profit advocacy organization focused on attracting like-minded chiropractors to move in a unified effort to educate the world on the power of the chiropractic adjustment. He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. He also served as the Executive Director of The Ohio State Chiropractic Association (OSCA) for six years. This experience enabled him to facilitate a new model of State Association management. Hoag’s new venture with the creation of OneChiropractic has ignited his passion and purpose. The mission of this organization is to harness the power of the chiropractic patient, drive for chiropractic parity in healthcare and to ensure the individual chiropractor has the tools to succeed. Achieving these goals will make Chiropractic the #1 healthcare choice in the world.

What is your definition of Wellness? We all think of it as part of the human lifestyle, a goal that involves active pursuit to achieve and maintain. In this episode, Dr. Pete and Dr. Stephen want to challenge you to look at wellness not as a human lifestyle but from the human life cycle perspective. Wellness begins at conception, with the innate intelligence to adapt to its environment.  We are the experts and we have to go beyond just bringing people into chiropractic care but to help our patients return to that state of wellness and healing. Episode Highlights03:01 - Dr. Pete and Dr. Stephen introduce the concept that wellness actually begins at conception and that wellness should begin with the end in mind. 08:11 - Dr. Pete and Dr. Stephen challenge us to look at the old paradigm of chiropractic care, challenge our current beliefs and move forward into the next era of chiropractic care 10:05 - Dr. Stephen explores the definition of wellness and how it impacts both our initial intensive care and our maintenance care plans. 15:18 - Dr. Pete discusses the conversations that we need to have with our patients in order to bring them into the total wellness plan and how chiropractic care fits into it. He also introduces the Wellness Club.19:19 - Dr. Stephen shares his story of discovering and understanding the wellness paradigm23:56 - Dr. Pete delves into chiropractic journey and his own awakening into long term wellness planning28:17 - Dr. Stephen brings the conversation back full circle to discuss the lifecycle of wellness and bringing patients to understand that the initial adjustment is just the first step back into wellness.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

How do we guide our tribes; our team, our patients, and our community, to navigate the way the world has become over these last couple of years?We have all been faced with objections, concerns, and pushback, both inside and outside of our practices. As we face this heaviness and negativity of what is continuing to happen in the world, we have to educate them to say yes to the strategies that we employ and teach in order to enable them to be their healthiest selves. Episode Highlights03:20 - Dr. Pete and Dr. Stephen open up the topic of dealing with the challenges and deficiencies we are dealing with within our practices during this pandemic.05:00 - Dr. Stephen explores what we already understand about physiology and co-existing with viruses. 07:45 - Dr. Stephen shares that in order to change the health trajectory of our patient is a two-part process.10:35 - Dr. Pete discusses building good habits and tactical implementation. 15:26 - Dr. Stephen delves into finding the similarities in philosophical beliefs and working to reshape their paradigm from outside to inside out. 21:25 - Dr. Pete and Dr. Stephen challenge you to determine how you are going to build these needed conversations for your teams and your patients.  Resources MentionedSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

A Remarkable Interview with Dr. Erik Kowalke and Dr. Stephen Franson. Listen in on a conversation between two of Chiropractic’s best business minds (Dr. Erik Kowalke and Dr. Stephen Franson) as they share insights, secrets, and lessons learned while building 6 multi-million-dollar businesses between them. This episode will save you time, money (and pain) building yours.  Episode Highlights02:40 - Dr. Erik shares his story of switching careers as an engineer to that of becoming a chiropractor and how SKED was formed to take his practice to the next level. 07:37 - Dr. Erik and Dr. Stephen discuss the top three main problems that SKED provides, starting with convenience for your patients.09:23 - Listen as they move the conversation on to solving the communication problem, especially through the evolution of communication as technologies change.12:34 - Dr. Erik introduces the third main problem which is changing processes to increase conversion of new patients.17:04 - Dr. Stephen and Dr. Erik discuss the impact that vision, and lack of, has had on their businesses. 22:43 - Discover what it takes to become an effective and sustainable CEO leader. The Doctors share their lessons learned. 30:08 - Dr. Erik and Dr. Stephen dive into how critically important systems are in supporting and in many ways, shaping your vision.35:07 - Your team shapes your business and if you are not building the right team, you are not building your business. Listen as Dr. Stephen and Dr. Erik discuss building the success of your team. 40:37 - Dr. Erik shares his experience of training his team and the effectiveness of bringing in somebody to do the training even when you know it. 43:09 - The CEO’s job is to collect and direct energy to the team. Dr. Stephen and Dr. Erik discuss taking the “energy” temperature of the team and of the patients. Resources MentionedFor more information on SKEDSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business