The Remarkable CEO for Chiropractors 146 - The Slingshot System
The goal of all marketing investments should be to get the flywheel spinning in the most effective and economical way. The Slingshot System shows you how to generate more new revenue by reinvesting into growing your business.
Here’s the kicker…this system is a powerful jump-starter in that it requires little to no money to start! Use this system and you will be generating New Patients at no cost or low cost. As you generate new business and new revenue, we recommend you apply the Rule of Thirds for reinvesting back into your business to create greater practice growth – while simultaneously creating more Peace of Mind.
Tune in and learn more!
Episode Highlights
02:35 - A review of the referral and internal lead generation concepts and targeting the 60% of your patients that are not necessarily making those referrals
06:28 - Implementing the slingshot system in order to reinvest into creating more new patient conversion
09:37 - Scaling is a key process in all of this so that you are not hitting a ceiling on your conversions but can continue to grow predictably each month.
11:29 - Uncovering the concept of the Flywheel Effect on your practice
14:27 - You are always one degree of separation away from a referral no matter how the new patient came in
16:27 - Tracking your referrals is a key way to monitor if your systems are really working
17:52 - Creating the “peace of mind account” utilizing the rule of thirds
20:21 - Are you getting into digital marketing but are not sure where to start? Stay tuned for the Success Partner interview with Billy Sticker of Chiro Candy. Listen in as they discuss how high-quality digital marketing increases your new patient lead generation, the untapped conversion power of Tik Tok, and starting the education process through social media to increase the buy-in of new patients. Uncover the art of using analytics to reverse engineer the outcomes you desire in your marketing campaigns.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
For more information about Chiro Candy please visit: www.chirocandymarketing.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business