

The Remarkable CEO for Chiropractors
Dr. Peter Camiolo and Dr. Stephen Franson
Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
Episodes
Mentioned books

Jul 18, 2023 • 44min
210 - Margin Matters
In this episode, you'll discover:The 10% Rule: Growth happens in the MARGINMore margin with your Time, Energy, Focus and Money = Less Stress and VolatilityGreat leaders understand the importance of AbundanceIncreased margin creates more tolerance for the unexpected in your businessBuilding margin with your time, money, health and relationships. Episode Highlights02:33 - The transformation of your identity and how it affects your business.07:44 - The importance of capturing commitments in your project planner. 09:39 - You must develop margin in your business, because growth happens in margin and if you're feeling overwhelmed all the time, there is no room for growth.14:54 - Margin allows you the luxury of discernment, the ability to decide and focus on the most important things you need to accomplish. 17:25 - The effectiveness of your Return on Investment when you utilize leverage.21:20 - How you manage the cycles of elation and depression depends on your margin as to how much you can tolerate. 23:56 - Dr. Pete is joined by Success Partner, Dr. Matthew DiDuro, CEO of SoftWave Tissue Regeneration Technologies. Dr. DiDuro shares his personal journey with SoftWave technology, its scalability, and success in over 750 clinics. Listen as they discuss the software's benefits from the patient and practitioner perspectives and the promising results in neuropathy treatment. Adoption of new technologies, like SoftWave, is crucial for future competitiveness and this interview highlights the transformative power of SoftWave in chiropractic, which aims to increase awareness and adoption in the field.Resources MentionedTo download your company of the Project Planner, please click here: https://theremarkablepractice.com/podcast-ep210-projectplannerFor more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about SoftWave please visit: https://softwavetrt.com/To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

Jul 11, 2023 • 42min
209 - The 3 Steps of the Chiropractor's Ascension
In this episode, you'll discover:The first ascension: from Manipulator to AdjustorThe second ascension: from Adjustor to ChiropractorThe third ascension: from Chiropractor to Mentor Episode Highlights03:15 - An outline of the three identity shifts of ascension that will bring you from Manipulator to ultimately Mentor. 10:46 - This is an identity shift and it is easy to get distracted or allow yourself to feel that “gravitational pull” back to the role of the manipulator. 15:37 - You are paid for the accountability of being the educator, but this is where too many drop the ball and don't set that expectation with your patient, so we settle to be adjustors.17:54 - The hard work on the front end is what elevates your relationship, your identity, with your patients. 21:27 - Success Partner Dr. Nick Silveri, from LVRG Media joins Dr. Pete to share his insights on leveraging AI in content marketing for chiropractors. Listen as he discusses how it can be used to speed up research, develop key talking points but emphasizes that there is still a need for your own authentic voice and unique perspective in creating content that truly resonates with audiences. Whether you're a chiropractor looking to utilize AI tools or a CEO looking to leverage technology, this conversation provides practical strategies and resources to help you succeed in 2023 and beyond Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about LVRG Media please visit: https://lvrgmedia.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jul 4, 2023 • 57min
208 - What is YOUR Personal Leadership Style?
In this episode, you'll discover:Become the leader that you would hire to replace YOU.Understanding the benefits and pitfalls of the relational and transactional leadership styles.The benefits of becoming an integrated, transformational leader.3 steps to becoming a more TRANSFORMATIONAL Leader Episode Highlights03:53 - The importance of continuous development and transformation in leadership, regardless of career stage. 08:08 - Leadership is critical for success and you need to be mindful and intentional about the leadership in your own organization.10:26 - What type of leader are you, transactional and relational? The goal is to become a well-rounded leader through transformation.13:43 - The text discusses the differences between relational and transactional leadership styles and highlights the strengths and shortcomings of each approach.19:20 - Your transformational leadership style should be felt throughout the organization and its stakeholders.23:40 -Balancing transactional and relational approaches to build a complementary leadership team.29:40 - The journey towards transformation requires humility and a clear plan. 37:49 - Dr. Pete sits down with Success Partner, Dr. Roger Sahoury of SprintSet to learn about his energizing weight loss system, which he developed as a solution to address joint pain, inflammation, and excess weight. Join as they explore Dr. Roger's journey, his impactful SprintSet system, and how he is helping doctors prepare for future success. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information SprintSet about please visit: www.sprintset.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 27, 2023 • 39min
207 - Who's In YOUR Foxhole?
In this episode, you'll discover:It’s critically important for CEO’s to have an inner circle.You must make your inner circle a priority and make investments to make it happen.Being a leader can be lonely…do not go it alone.The most successful CEO’s have multiple foxholes - both personally and professionally. Episode Highlights03:18 - The importance of intentionally investing in relationships and finding like-minded individuals to surround oneself with.07:37 - There's multiple tribes across the landscape of the profession in order for you to pull from to create your tribe. Be conscious of that and build on it. 11:02 - Being a lonely leader is not a lifestyle however creating small groups is transformative for the development as a leader.15:37 - Invest in personal relationships for a remarkable life and practice, including creating a close support group ("foxhole") for family, fitness, and hobbies. Saying yes to one thing is saying no to many others, so prioritize relationships and invest in them deliberately.19:15 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the importance of creating a strong online presence through a high-converting website that authentically represents a chiropractor's practice and attracts quality new patients.learn how to you can create r an emotional connection with website visitors and address frequently asked questions in a blog to save time and attract patients. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Perfect Patients please visit: https://www.perfectpatients.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 20, 2023 • 38min
206 - How to Grow Your Business Using LEVERAGE not Brute Force
In this episode, you'll discover:To have a remarkable business you must use leverageIt is almost always a WHO not a HOW questionLet the data tell you what to do and where you need to focus Each domain in a lever, lacking depth in any role is a point of exposure for youTake time to answer the one question that will change the game for you Episode Highlights02:39 - The importance of building the bridge of leverage to allow yourself to cross to the other side of success and remain in it. 06:39 - Metrics help identify areas of focus in a data-driven business; leverage in marketing, sales, delivery, caregiving, and team building is essential for success. 10:23 - Assess business functions, who is responsible for them and if it is optimized. Look ahead and create a best case scenario using leverage for growth.13:37 - Internal, external and digital marketing should be leveraged, and there should be multiple people handling conversion, sales, delivery and team building. 18:36 - Asking what happens to your business if you take 90 days off is an important question to consider for a better quality of life. 21:46 - Success Partner, Dr. Joseph Esposito joins Dr. Pete discusses how AlignLife’s team provides valuable marketing and operations services to save doctors time and resources, allowing them to focus on providing excellent care. Listen as they discuss the four seasons of operating a business and touch upon exit strategies that can increase the sale value of your chiropractic business. Additionally, they explore how AlignLife supports doctors in scaling their practices as well helping doctors open a practice straight away, whether they are coming out of chiropractic college or an associateship. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about AlignLife please visit: https://www.alignlifeopportunity.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 13, 2023 • 50min
205 - Why Hiring 2 Associates is Easier (and More Profitable) Than 1
In this episode, you'll discover:Creating True DurabilityUnderstand the operational and financial side the multi-doc business model The competitive advantage: art of facilitating a healthy competitive dynamic igniting growth. Be an investor and take a 3-year view of the economics of the associate doctor business. Turn your mission into a math problem, like the multimillionaire DC’s do! Episode Highlights04:07 - The mechanics and economics of running a multi-doctor multi-associate doctor business.09:25 - Discover how having multiple Associates in the practice leads to the durability of the business and the impact you want to make in your community.15:14 - Create that win-win environment by hiring the different types of Associates that will work for your business and your patients.24:06 - The gap between scalability and durability.27:18 - The mathematical logistics of hiring two new associates at the same time.30:27: Dr. Pete Camiolo is joined by Success Partner, Keith Pendleton, an attorney who has developed the best medical packet for personal injury cases which puts the science of chiropractic and adjustments in the front engine of the train. Discover how he weaves it into a family-friendly environment, emphasizing the importance of creating a firewall between the "dark side of PI" and the patient's healing environment. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Keith Pendleton please visit: https://brc.best-practices.us/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Jun 6, 2023 • 40min
204 - Scratching Your Own Itch
In this episode you'll discover:How to build a second business without destroying the firstTurning Your Practice Pain into a 2nd BusinessCan you be a Chiropractor AND run a second business successfully?Having Your Cake and Eating it Too… Episode Highlights02:49 - Dr. Tabor Smith shares how chiropractic transformed his life leading him to pursue it as a career. 05:25 - Creating awareness for spine health can lead to healthier habits like regular exercise and chiropractic care.09:27 - The current influx of technology is having a negative impact on the spine such as prolonged screen time leading to spinal degeneration. 12:19 - By emphasizing the importance of lifetime spinal hygiene and creating that mindset in your patient, retention rates can increase dramatically. 16:10 - Spinal hygiene products can provide simplicity for patients and increase compliance.21:20 - Encourage spinal health routines in your team as well. This will boost confidence, energy and congruence.25:29 - The benefits of being an entrepreneurial chiropractic couple. 30:24 - Lessons learned from having multiple businesses. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information please visit: www.RetentionChallenge.com and www.ABetterWayMovie.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 30, 2023 • 49min
203 - Price Testing
In this episode, you'll discover:What is your conversion rate telling you about your pricing? Why 65% of people won’t notice a 15% price increase. Key metrics to watch as you increase your prices. When it comes to price testing the juice is worth the squeeze Episode Highlights02:37 - The goal of price testing is to ensure that you are capturing as much value as you are delivering and getting paid what you are worth.05:01 - It is necessary to create, deliver and capture value for a higher level of patient experience and fair exchange. 08:54 - Chiropractors should increase prices as demand for their services is going up. High conversion rates may indicate that prices are too low.15:02 - You need to test prices and monitor relevant factions while adjusting them to avoid undermining the long term goals of the business.20:01 - Have conviction in the pricing decision to avoid reverting back to old prices at the first sign of opposition.27:56 - Success Partner, Dr. Steven Kirby from Chirolaunch, joins Dr. Pete to discuss the importance of marketing in business growth and highlights his experience utilizing digital marketing to expand his practice in Melbourne. The episode delves into the current marketing landscape, emphasizing reactivation campaigns and exploring the effectiveness of platforms like TikTok and VPNs. Understanding your current practice is also crucial in marketing and this insightful conversation is a must-listen for business owners looking to grow their own ventures. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about ChiroLaunch please visit: www.thechirolaunch.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 23, 2023 • 38min
202 - Leading Your Team Through The Next Cycle of Your Business
In this episode, you'll discover:Assess the Past, Apply in the Present and Ascend into the Future How the 4 Domains of your practice evolvesYou are being groomed right now for what happens Next and UltimatelyGrow up and grow into the leader your business calls for Next Episode Highlights04:34 - The first shift that must happen is an identity shift. 07:12 - An overview of the three step ascension process from owner to CEO.12:51 - The demand and value of chiropractic is increasing so we need more leaders to continue to step up in our profession.15:15 - The Life of Probability vs the Life of Possibility21:06 - Recognize when a team member needs a slip-in check in order to help them become better leaders.25:32 - Dr. Pete sits down with Success Partner Justin Maxwell from Big Life Financial, who is passionate about helping people keep more of the money they make through automation, systemization, and simplicity. Listen in as they discuss the importance of automated savings and how it can lead to financial independence, as well as the common pitfalls many people face when it comes to managing their money. Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Big Life Financial please visit: www.biglifefinancial.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

May 16, 2023 • 39min
201 - The Most Important Business Metrics
In this episode, you'll discover:Top 5 Business Metrics the Remarkable CEO must ownAs you make the Ascension from Owner Operator to CEO to Investor, you must have a different perspective of your business. Navigating the Identity Ascension and the metrics to guide you Determining the Metrics that Matter right now for your business Episode Highlights04:09 - Discover how the identity of an Investor is different than that of an Operator07:35 - The rule of 40 is a great way to measure the health of a business.09:47 - How to calculate the Rule of 40 with your top-line revenue growth. 11:51 - Uncovering your RPE - Revenue Per Employee15:32 - Know your Compounded Annual Growth Rate16:34 - Discover the two soft scores that you should know as part of your metrics.19:20 - Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in a Success Partner interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line. Resources MentionedFor more information about Innate Radiology please visit: https://www.innateradiology.com.au/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business