The Remarkable CEO for Chiropractors 216 - The 3 Questions to Ask Your Marketing Expert
In this episode, you'll discover:
- The only metrics that matter
- Get clear on your marketing budget before you schedule your call
- Turn your mission into a math problem with these specific numbers
- Reverse engineer your goals so that you know how many leads you need
- Setting the right Expectations and Agreements with your Marketers
Episode Highlights
02:46 - You must start with your vision and ask yourself what success looks like for you. This will help establish your direction and goals.
05:19 - Discover the Lead Flow Worksheet to use as a powerful tool for historical performance and equally as valuable for forecasting.
08:18 - The top-line revenue is just as important to look at as your profit. Use data to make informed decisions rather than guessing.
15:03 - Get out of your emotions and into logic in order to make informed decisions. Reserve your emotions for purpose and mission.
17:27 - Uncover the key questions you should be asking to evaluate potential marketers. 23:51- Seek multiple experts for different marketing needs to build a successful team.
27:14 - Success Partner, Gil Valerio from Elevate Marketing joins Dr. Stephen to share insights into what makes Elevate Marketing special and how they help chiropractors reach more people and increase their impact and income. Dive into their customized marketing approach, their use of a dedicated call center, and their focus on generating scheduled appointments for clients. Discover the KPIs they prioritize and the importance of data-driven marketing.
Resources Mentioned
To download your copy of the Lead Flow Worksheet, please click here: https://theremarkablepractice.com/podcast-ep216-leadflow
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business