The Art of Online Business

My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.Elaine is an expert in what she likes to call “high organic touch in no touch times.”We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelElaine Lou Cartas’ Links:Elaine’s InstagramElainelou.comMastermind courseColor Your Dreams Movement

There are two things I see, time and time again, that hold people back from scaling their business. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I’m speaking from experience, because I went through these myself for a long time in my business.Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).It’s a great show, and I know you’re going to get a lot out of it.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Back in 2016 I had a complete breakdown. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelHelena Lucia’s Links:Helena Lucia’s LinkedInSISU Journey’s websiteThe Burnout Audit

Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today is part two, of my interview with Diana Tower. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDiana Tower’s Links:Diana’s websiteDiana’s blogFollow Diana on TwitterDiana’s Instagram

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.Part one is this episode, and part two will be next week.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDiana Tower’s Links:Diana’s websiteDiana’s blogFollow Diana on TwitterDiana’s Instagram

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.Neill’s a master life coach, specializing in all things mindset, including money mindset.What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams’ Links:Visit Neill's websiteNeill Williams Coaching

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAli Manning’s Links:Ali’s websiteAli’s YouTube channelVintage Page Designs on InstagramVintage Page Designs is on Facebook

If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍It was our biggest year yet.In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.You don’t have to do all 14. You can pick and choose which ones will work best for you.By the way, these are things I’m teaching our members in our Accelerator program, too.14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel