The Art of Online Business

In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.Complexity that’s holding them back from scaling their business faster.I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.Things got so much better when I simplified everything down to four key components in the business.We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.That’s what I want for you and your business, and it starts with simplifying the business into four different systems, which I’m going to share with you today.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In almost 600 episodes, I’ve slept on it. I haven’t talked about it.That changes today.Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?One big thing that jumped out at me from this interview is it’s not as scary as many of us think.When I think of SEO, I think it’s a huge project and so much work.Well, Gert shares with us it’s actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?That’s what we’re always talking about here on the show: how to make things better. So, I think you’re going to get a lot out of this episode.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelGert Mellak’s Links:SEO LeverageGert Mellak: The ERICA FrameworkSEO Leverage’s Deep Dive SEO auditSend Gert an email

Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.We’re going to cover all of this in today’s quick tip episode.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.She loves writing launch copy that makes big bucks.This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBrittany McBean’s Links:Check out Brittany’s websiteFollow Brittany on Instagram and FacebookContact Brittany

This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Eight years ago I was burning through my savings.  I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”I wasn’t selling anything. I didn’t have an offer.The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.I had an offer, and I knew who I wanted to attract and how I wanted to help them.There’s nothing better than creating an offer suited specifically for the needs and challenges of the audience you want to serve, or your existing audience that’s telling you, “Hey, we need help with this.”Well, on today’s show I’m talking with Neill Williams. She created an offer called “10K in 10 hours.” Number one, that’s a brilliant name. I wish I had thought of it.Second, she created the offer based on everything that you’re going to hear her talk about today. Neill tells us how she did it, how she came up with it, and why you don’t need to be great at sales to make money.It really comes down to the offer creation process. That’s what we’re gonna be diving into today. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams’ Links:Visit Neill's websiteNeill Williams Coaching

On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there,  so we’re going to talk about how to walk that fine line.We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in your market. There’s a direct correlation between how you feel about your business and how other people feel about it.Many of us, as our business becomes more successful, lose that initial “fire” we had. We lose the happiness and the joy that we once felt when we started our business.Today’s show is about getting that back and giving you permission to focus on what makes you happy.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKim Wensel’s Links:Kim’s websiteFollow Kim on InstagramPattern of PurposePattern of Purpose on Instagram

This is another quick tip episode here on the show. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”Today I’m going to answer these crucial questions. I’m going to share some tips to help you get clarity in your hiring decisions.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we lean so far the other way and only focus on the things that we know are going to move the business forward.Well, I want to help you begin to find the line between the two and focus more on what makes you happy, because that’s what is going to help you grow your business and increase your profit.So, we talk about a whole host of topics between today and next week. That’s why I wanted to break it down into two parts. They’re going to revolve around the concept of showing up as your authentic self and using your talents in an authentic way that lights you up, and then watching the benefits that come as a result of you doing that.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKim Wensel’s Links:Follow Kim on InstagramPattern of PurposePattern of Purpose on InstagramKim’s website