The Art of Online Business 9 Ways to Segment Your Audience
Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.
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I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.
When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.
When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.
It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.
There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.
We’re going to cover all of this in today’s quick tip episode.
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