Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show.
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Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.

She loves writing launch copy that makes big bucks.

This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.

She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.

That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.

When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.

People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.

If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.

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