

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Dec 29, 2021 • 52min
How I Increased Revenue by 30% + Profit by 25% in 2021
Today on the show I’m going to give you an overview of how things went last year for the business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.I also want to share what our plans are for 2022.Like I said, we’ve just had our best year ever, and I want you to do the same for your business. It’s a great episode, and a great starting point for making 2022 your most successful year yet.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 24, 2021 • 14min
(Best Of!) Thinking Differently About Goals
Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 22, 2021 • 57min
Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons
Today on the show we’re going to talk about building long-term wealth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJacquette Timmons’ Links:Jacquette’s WebsiteJacquette’s InstagramFollow Jacquette on Twitter

Dec 17, 2021 • 18min
9 Ideas for Monetizing Your YouTube Channel
What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTom Breeze’s Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers Club

Dec 15, 2021 • 58min
How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze
If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.Unfortunately, getting traction with a new YouTube channel can take a while.My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.It actually has a very positive impact on your YouTube channel the way that they’re doing it.I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTom Breeze’s Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers Club

Dec 10, 2021 • 23min
Are You Creating Your Business Around Your Life?
Are you creating your business around your life? Or, are you creating your life around your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.It’s a lesson I don’t want you to learn the hard way.I had to go through a serious period of burnout in my business before I realized my priorities needed to change.From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 8, 2021 • 58min
A New Way of Thinking/Setting Goals for 2022, with Neill Williams
Have you laid out your goals for 2022? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.Today, Neill and I are going to walk you through a goal-setting strategy for 2022. We talk about the mindset challenges that can come up, and how to deal with them. We also look at how to decide what kind of goals we want to set for the new year.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams’ Links:Neill Williams$10K In 10 HoursNeill's InstagramThe Unbusy Your Life podcast

Dec 3, 2021 • 30min
What’s NOT Working Right Now
Let’s talk about a big misconception that a lot of people have about success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 1, 2021 • 58min
Your Membership Questions Answered (Membership Series)
Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Nov 26, 2021 • 53min
(Best of!) Let’s Get Personal: a Q&A With My Wife Amy
What's up, my friends, thank you so much for tuning in today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.I want to share this episode with you again, because I get asked about this show all the time.For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So, we dive into a lot of topics here today that I've never discussed prior to that episode.So, without further ado, let's dive into this best-of episode with my wife, Amy.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAmy’s LinksStrong Inside/OutStrong Inside/Out coachingStrong Inside/Out is on InstagramFollow Amy on InstagramFollow Amy on Facebook