
How I Raised It - The podcast where we interview startup founders who raised capital.
Produced by Foundersuite.com, makers of the leading software stack for raising capital: Investor CRM + VC/Angel database + Pitch Deck Hosting + Investor Update tools. Used by startups to raise > $2.5 Billion.
Latest episodes

Nov 16, 2021 • 37min
Ep. 217 How I Raised It With Jesse Draper Of Halogen Ventures
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Jesse Draper of Halogen Ventures, a VC fund that invests in startups led by women.
In this episode, Jesse talks about how she leveraged her Valley Girl Show and blog to build her network, how she pitched 500 investors to close 50, tips for first time VC fund managers, advice for courting fund-of-funds and RIAs, what types of startups she is looking to invest in, and much more.
Halogen Ventures has raised over $50 million across multiple funds. Jesse Draper is a 4th generation venture capitalist and one of Marie Claire's ‘Most networked women in America’. Draper has invested in over 60 early stage deals including The Skimm (with GV), Glamsquad (with SoftBank), Hopskipdrive (with Greycroft), ThisisL. (acquired by P&G), and Eloquii (acquired by Walmart).
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com.

Nov 5, 2021 • 27min
Ep. 216 How I Raised It With Paxton Maeder York Of Alife Health
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Paxton Maeder-York, CEO of Alife Health (www.alifehealth.com) a startup building tools to combat infertility and improve IVF through artificial intelligence.
In this episode, Paxton talks about raising capital for a startup before a product is launched, pitching vision and a plan, tips for storytelling, and more.
The Company raised $9.5 million in one round led by Lux Capital (Deena Shakir) along with angels including Anne Wojcicki, Fred Moll, Dan Nova, Arthur Patterson and others.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com/

Nov 3, 2021 • 51min
Ep. 215 How I Raised It With Ben Narasin Of Tenacity Venture Capital
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Ben Narasin of Tenacity Venture Capital, a new seed stage fund that invests in FinTech, mobile, marketplaces, gaming, and other categories.
In this episode, Ben talks about how he raised 2/3rds of the $50 million target in only 25 days, what multiples on investment he expects at the seed stage, how he plans to use SPVs, how to set a target amount for a new fund, what types of startups he's looking to invest in, and much more.
Founders can pitch Ben at... wait for it... https://pitch-ben.com/
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Oct 29, 2021 • 40min
Ep. 214 How I Raised It With Thibaud Hug De Larauze Of Back Market
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Thibaud Hug De Larauze Of Back Market (www.backmarket.com) a marketplace of refurbished electronics such as iPhones, Macbooks etc. -- part of the emerging "circular economy" class of startups.
In this episode, Thibaud shares how he came up with the idea for a market for "renewed" electronics, how he got the company off the ground in France, insights into the French startup ecosystem, details on the Series C fundraising process, what it was like to pitch Al Gore, and much more.
The Company has raised multiple rounds (angel through Series D) including:
$7 million in 2017 from Daphni et Aglaé Ventures (Groupe Arnault)
$41 million in 2018 from Groupe Arnault, Daphni and Thierry Petit, co-founder of Showroomprivé
$110 million in 2020 from Goldman Sachs Growth, Aglaé Ventures and Eurazeo Growth
$276 million in 2021 from Generation Investment Management (Al Gore's fund), and General Atlantic.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at http://www.foundersuite.com/

Oct 12, 2021 • 31min
Ep. 213 How I Raised It With Garin Toren Of ping
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Garin Toren of ping (www.pingloud.com), makers of technology that reads aloud your text messages, emails and instant messages from all major platforms while driving.
In this episode, Garin shares his detailed (and very clever) strategy for cracking into multiple angel groups at once, why he decided to use a continuous fundraising / "rolling round" approach, how he sources investor contacts on Lunchclub, how to write excellent Investor Updates, and much more.
The Company has raised $1.9 million over a 2 year period as a "rolling round" aka through a continuous fundraising process. Investors include angel groups Ash Creek and Jumpstart, as well as numerous individual angels.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https://foundersuite.com/

Sep 7, 2021 • 36min
Ep. 212 How I Raised It With Slava Rubin Founder Of Indiegogo, Vincent And humbition
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Slava Rubin of Vincent (https://www.withvincent.com/), a search engine for alternative investment opportunities such as crypto, NFTs, real estate, art, collectibles, etc. Previously, Slava was a co-founder of Indiegogo, one of the pioneers of crowdfunding. He's also an active startup investor.
In this episode, Slava talks about his process for raising capital from a group of "influencers," how he targeted a very specific list of investor prospects, why the alt investment market is hot, lessons learned from his time at Indiegogo, advice for simplifying the pitch, and much more.
The Company recently raised a $6 million Series A led by Jason Calacanis' LAUNCH Fund with additional investment from 8VC and Digital Currency Group (the parent company of CoinDesk) as well as others such as Joe Lonsdale, Barry Silbert, and others.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Aug 19, 2021 • 42min
Ep. 211 How I Raised It With Startup Advisor Brett Fox
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Brett Fox, a startup advisor who has also worked in venture capital. (https://www.linkedin.com/in/foxbrett/ and https://www.brettjfox.com)
In this episode, Brett talks about what to do if you lose a co-founder while raising capital, how many people to bring to VC pitch meetings, top mistakes startup CEOs make, how establish an emotional connection with investors, how to get investor to compete for your deal, and much more.
Brett has advised dozens of startups on strategy, growth, and fundraising. He previously worked as an EIR at Crosslink Capital. See his writings at https://brett-j-fox.medium.com/
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Aug 10, 2021 • 32min
Ep. 210 How I Raised It With Frances Tang Of Awkward Essentials
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Frances Tang of Awkward Essentials (https://awkwardessentials.com/) a a medical-grade sponge made to absorb excess fluid after sex.
In this episode, Frances talks about the scrappy ways she got her product-focused business off the ground, the challenges of raising capital for a sex-related business, her process for finding investors that would be a good fit, and much more.
The Company recently raised a $2.3m seed funding round led by Unorthodox Ventures. The Company also participated in the Grid110 Accelerator.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Aug 4, 2021 • 35min
Ep. 209 How I Raised It With Michael Kim of Cendana Capital
Michael Kim, founder of Cendana Capital, discusses the intricacies of early-stage venture investing. He shares his journey from a diplomatic career to establishing a fund of funds, emphasizing the evolution of the VC landscape. Kim provides insights on what he seeks in emerging VCs and offers tips for new fund managers under fundraising pressure. The conversation highlights the rise of pre-seed funds and the essential traits of successful fund managers, including the significance of adaptability and founder experience.

Jul 29, 2021 • 40min
Ep. 208 How I Raised It With Naomi Shah Of Meet Cute
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Naomi Shah of https://www.meetcute.com/, a media company that produces original, scripted romcoms in podcast form. Before starting Meet Cute, she was a member of the investment team at NYC-based Union Square Ventures.
In this episode, Naomi talks about her journey from the trading floor at Goldman Sachs to the venture world (USV) and then on to becoming a startup founder, tips to founders from her time as a VC, tips for raising capital virtually, how to deal with "long maybes" from investors, and much more.
The Company recently raised a $6.25 million Series A funding round, bringing the total amount raised to $9.25 million. Investors include LocalGlobe, Lerer Hippeau and Newark Venture Partners, as well as Union Square Ventures.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/
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