Breaking B2B - B2B Marketing & Demand Generation Podcast

Richard Smith is Co-Founder and Head of Sales for Refract. He has 10+ years of sales experience working for and building high activity and scalable outbound software sales teams. Richard shares his story from being sales rep and the lessons he learnt right up to co-founding Refract. Plus, how Rich and his team have built up the company over the years and grown significantly. Richard goes onto explain the importance of sharing winning strategies with your team, proper coaching and how all of your organisation can succeed together in sales and business. Rich also provides some highly valuable digital marketing strategies he uses daily to generate inbound leads for both himself and his sales team.

Jeb Blount is the CEO at Sales Gravy.    He’s a sales acceleration specialist and the author of eleven books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, Objections, and his latest book INKED.    Jeb shares how he went from burying dead animals on a farm building up his entrepreneurial skills, progressing to working in marketing and sales for a corporate co...moving on to eventually starting his own business - Sales Gravy.   We learn how Jeb has MASSIVELY scaled his own company, why in leadership you need to be able to become obsolete and the off-line and online marketing channels Jeb recommends to boost sales and help your business really take off!

Dale Dupree is more commonly known as The Copier Warrior and is the appointed Leader and Founder of The Sales Rebellion. In this episode we learn Dale's story from being an epic copier sales person right through to setting up his own sales training and development company and the highs and lows along the way. Dale talks us through his unique ways to reach out to decision makers, how to stand out from the crowd and generate meetings and sales. He goes on to explain why sales people should be doing marketing too in order to enhance their success. As always, we learn the key digital marketing and business growth secrets Dale recommends to skyrocket your biz and sales!

James Isilay is founder and CEO of Cognism (150 employees across offices in London, Macedonia, Croatia, New York , Vancouver and Singapore and over 450 clients).   James and I discuss how he went from being a software engineer, then into trading and sales and moving on to starting Cognism. James has grown the company to $8 million in Annual Recurring Revenue since working full time on the business in 2016.   We chat through James' awesome tips on how to hire the best sales people, how to scale a business, how to gain funding, how to effectively do both inbound and outbound marketing and why everything you do in business/sales comes down to metrics.   Plus, we learn the top business growth & digital marketing strategies James recommends to skyrocket your biz and sales.

A special 10 minute COVID-19 episode with Jason McElhone (CEO of remoteonline.com) We cover: 1. How Jason is bringing back similar techniques that helped during the 9/11 tragedy whilst on Wall Street. 2. Why you need to pick up the phone. 3. Top ways to generate sales through LinkedIn. 4. Why you need to play the long game. 5. Digital marketing strategies to look at now. 6. Plenty more, it's a jam packed 10 minutes.

Jake is the Founder & CEO at Skaled Consulting. A C-level sales leader and highly sought after industry thought leader, featured in Forbes, INC, The GaryVee Audio Experience and Huff Post. We learn Jake's story up to now, (Jake was the first VP of Sales at Glassdoor - which had a 1.2 billion dollar acquisition in May 2018). Plus he was the first sales leader at NoWait (acquired by Yelp - March 2017). Jake explains why you should never thank prospects for their time and how to NAIL the discovery call process (because it is at the heart of why sales deals don't get closed). We talk about why LinkedIn is so powerful right now and how you can take your business and sales to the next level with it. As always, we learn Jake's exclusive tips for scaling your business, skyrocketing sales and making best use of digital marketing.

Niraj is the founder of Everybody Works In Sales Ltd and an Amazon best-selling author. In this episode we learn Niraj' story of wanting to be a rock star, failing that route and then kicking off a successful career in sales. Niraj explains the lessons he learnt along the way up to writing his best selling novel 'Everybody Works In Sales' (over 6000 copies sold) and starting his own sales training business. Niraj explains why knowing your why is so important in the world of business your own life and sales. Plus, we learn Niraj' exclusive tips for growing your business, skyrocketing sales and making best use of digital marketing.

Charles is the founder of Kybotech, with 200+ employees in 3 different counties. Charles shares how he went from starting the business in his parents Garage as a hobby company armed with just a PC, a phone and website (that he built)...up to building a multi-million pound business with over 200 employees. We learn the many highs and lows of Charles journey and the lessons learnt along the way. Plus how Charles revolutionised his industry to get to where he is now. Charles lays-out how digital marketing (SEO and Pay Per Click Ads) had a HUGE role to play in the growth of his business. Plus he explains many other ways to grow your business, habits to follow, and strategies to maximise your sales and business success!

Rob Moore became a self-made multi-millionaire by the age of 30. Rob chats through with us (recorded live from his studio) his story from working in his dad's pub in his younger years, amounting HUGE debts and then leading on to co-founding his own successful businesses and becoming a self made multi millionaire. Rob shares tons of secrets throughout the show including the key elements of starting a new business, how to use emotional control effectively and the ninety second rule. Plus Rob openly explains the digital marketing strategies he actively uses to boost his sales and grow his business each and every day.

Will Barron is the host of The Salesman Podcast - The world’s most downloaded B2B sales and selling podcast (800,000 downloads a month). Will talks us through his epic story from being a medical device salesman and getting to the top of that sector... Leading on to how his passion for creating content and entrepreneurship led him to kick-off his podcast (using a different alias - tune in to see how) initially as a side-hustle and then moving into a full time business and then developing his own sales training and learning platform - salesman.org Will provides great ways to grow your utilise via digital marketing including free strategies via funnels, email marketing, social media, YouTube and also paid ads. Throughout Will shares a whole bunch of golden nuggets and takeaways you can utilise to increase your sales and grow your business!