
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

Jun 9, 2022 • 8min
#247 Why Industry Awards Are a WASTE of Money
► Sam shares why industry awards can be a waste of time and money.
✔ What can be a better use of your time and resources.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jun 6, 2022 • 40min
#246 The 3 Fundamental Pillars of Marketing - Kristian Borghesan
► Can marketing really be drilled down to just 3 things?
Kristian Borghesan is VP Marketing @ FutureVault!
🎧 Have a listen to Kristian & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What are the 3 pillars?
👉 Breaking the 3 pillars down
👉 How to use them for your business to drive revenue
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
KRISTIAN BORGHESAN
★ LinkedIn: https://www.linkedin.com/in/kristianborghesan/
★ Web: https://www.futurevault.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jun 1, 2022 • 9min
#245 How To Improve Your Website Conversions With Customer Feedback
► Want more target customers from your website?
✔ Sam shares how to assess your top performing web pages, then leverage customer feedback to get more bag for your buck from each.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 30, 2022 • 42min
#244 Launch A Revenue-Generating B2B Blog From Scratch - Ben Goldstein
► Using blog articles to attract buyers
Ben Goldstein is VP of Marketing at Nutshell!
🎧 Have a listen to Ben & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 The recommended different types of articles to use
👉 How to attract prospects at the top, middle and bottom of the sales funnel with searchable content
👉 What other content types are worth focusing on even if they're not revenue generators
👉 How long does it take for a blog to drive sales leads and revenue?
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
MATTHEW REA
★ LinkedIn: https://www.linkedin.com/in/matthew-rea-63b15451/
★ Web: https://matthewrea.me/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 27, 2022 • 24min
#243 How To Generate INBOUND Leads on LinkedIn (simple 3 step process)
► Want inbound leads from ideal clients on LinkedIn?
✔ Sam shares how to position yourself as the go-to expert on LinkedIn and attract ideal clients with your profile, the content you engage with and publish
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 25, 2022 • 37min
#242 WTF is Revenue Operations and is it needed? - Matthew Rea
► What is revenue operations?
Matthew Rea is VP of Revenue Operations @ GreenLancer
🎧 Have a listen to Matthew & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why is revenue operations so important?
👉 How to put it into play for your business
👉 How to centralise marketing, sales, and customer success efforts for better comms and alignment between teams
👉 Why you need to Focus on the entire lifecycle of a customer from acquisition to repeat purchases
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
MATTHEW REA
★ LinkedIn: https://www.linkedin.com/in/matthew-rea-63b15451/
★ Web: https://matthewrea.me/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 23, 2022 • 13min
#241 What B2B Marketing Can Learn From B2C
► What can B2B marketing steal from B2C?
✔ Sam shares 5 killer strategies worth implementing for your B2B business.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 17, 2022 • 46min
#240 Category Content vs Commodity Content - Camille Trent
► What exactly is 'category content'?
Camille Trent is Head of Content at Dooly & she has load of top advice to offer!
🎧 Have a listen to Camille & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What is commodity content?
👉 Which should you focus on?
👉 A breakdown on how to win with category content
👉 How to turn the content into sales revenue
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
NICK BENNETT
★ LinkedIn: https://www.linkedin.com/in/nickbennett1/
★ Web: https://www.alyce.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 13, 2022 • 41min
#239 Why Your Website BEATS Any Salesperson (& B2B startup marketing strategies)
► Best B2B startup marketing strategies!
Zac Thompson & Jack Frimston are interviewing Sam for the We Have A Meeting Podcast.
Check out We Have A Meeting here: https://wehaveameeting.com/
🎧 Have a listen to Zac, Jack & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Is your website better than a sales rep?
👉 How to qualify leads!
👉 How marketing and sales should work together!
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
KYLE LACY
★ LinkedIn: https://www.linkedin.com/in/kylelacy/
★ Web: https://seismic.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 9, 2022 • 35min
#238 Why Marketing Should Be Bonused On Revenue And Pipeline - Kyle Lacy
► What marketing should be responsible for?
Kyle Lacy is SVP of Marketing @ Seismic. He's also
Written 3 books and is a seasoned B2B tech marketer!
🎧 Have a listen to Kyle & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How to build brand authority
👉 How to make it easier for people to buy
👉 Creating top-tier digital and website experiences
👉 What’s working NOW when it comes to B2B marketing?
👉 Why marketers should be responsible for sales pipeline?
👉 How to bonus marketers successfully?
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
KYLE LACY
★ LinkedIn: https://www.linkedin.com/in/kylelacy/
★ Web: https://seismic.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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