

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Nov 25, 2022 • 25min
#291 How To Generate Solid B2B Leads With Your Website
► Saurabh Kaura interviews Sam on the Ultimate Global Podcast
✔ Sam shares how to make your website and SEO a B2B lead generation powerhouse.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Nov 22, 2022 • 55min
#290 What Should Small B2B Marketing Teams Focus On? - James Furbush
► The pros and cons of a small marketing team!
✔ James Furbush is VP of Marketing @ AccessOne
🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Should you focus on branding / creating demand / capturing demand for your offering?
👉 How to build a marketing strategy
👉 Getting scrappy with budget, time and resources
👉 Do you need a content strategy?
JAMES FURBUSH
★ LinkedIn: https://www.linkedin.com/in/jamesfurbush/
★ Web: https://accessonepay.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Nov 20, 2022 • 11min
#289 Why B2B Websites Should REPEL People (With Examples)
► The best B2B website repel poor-fit prospects, attract and convert great fit customers.
✔ Sam shares a breakdown of why your B2B website should do the same with some real examples.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Nov 14, 2022 • 1h
#288 Building A Marketing Engine From Scratch - Giovahnna Ziegler
► How much of a priority should marketing be compared to other departments?
✔ Giovahnna Ziegler is Head Of Marketing @ Fintastic
🎧 Have a listen to Giovahnna & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What to consider first...
👉 How to communicate with team members/execs that may have little experience with marketing
👉 What to avoid
👉 A step-by-step of building a marketing engine from the ground up
👉 How different seasons impact marketing results
GIOVAHNNA ZIEGLER
★ LinkedIn: https://www.linkedin.com/in/giovahnna/
★ Web: https://www.fintastic.ai/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Nov 9, 2022 • 9min
#287 Outrank GIANT Competitors With SEO (5 simple tips)
► Wanna outrank HUGE competitors with SEO?
✔ Sam shares 5 SEO tips to make it happen!
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Nov 5, 2022 • 38min
#286 Is B2B Lead Generation Dead As We Know It? - DJ Haskins
► How B2B lead gen has changed over the years
✔ Senior Director Of Marketing @ Engageware
🎧 Have a listen to DJ Haskins & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 There’s a lot of talk that lead generation is ‘dead’ and demand generation/creation is the new way - we discuss.
👉 The new way to run lead gen for your offerings
👉 How lead gen stacks up against demand gen
DJ HASKINS
★ LinkedIn: https://www.linkedin.com/in/djhaskins/
★ Web: https://engageware.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Oct 31, 2022 • 46min
#285 How To Create B2B Demand In Developing Countries - Vanda Jirasek
► The importance of creating demand (demand generation) today
✔ Vanda Jirasek is the Demand Gen Manager at Oradian
🎧 Have a listen to Vanda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How is creating demand different for developing countries?
👉 What to consider before starting
👉 A step-by-step guide of how to make it happen
👉 Succeeding with in-person events
👉 How to measure the impact of demand generation
VANDA JIRASEK
★ LinkedIn: https://www.linkedin.com/in/vanda-jirasek/
★ Web: https://oradian.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Oct 27, 2022 • 42min
#284 Website v Salesperson ft. Benjamin Dennehy (The UK's Most Hated Sales Trainer)
► Which is best: website or sales rep?
► Benjamin Dennehy (The UK's Most Hated Sales Trainer) and Sam battle it out!
✔ Get a bunch of actionable tips to turn your website into a lead generation machine that you are proud of.
👉 Who do you think is the winner? Let us know in the comments.
BENJAMIN DENNEHY
★ LinkedIn: https://www.linkedin.com/in/benjamindennehy/
★ Web: https://www.uksmosthatedsalestrainer.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Oct 24, 2022 • 54min
#283 How To Get 80% Open Rates On Cold Emails - Nigel Thomas
► Are cold emails still effective?
✔ Nigel Thomas is CEO @ Alpha Inbound.
🎧 Have a listen to Nigel & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How do they stack up to other marketing channels?
👉 Is 80% open rates really possible?
👉 Step by step guide to a cold email strategy with 80% open rates, 15% response rates and a close rate of 2% - ($15k contracts)
NIGEL THOMAS
★ LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/
★ Web: https://www.alphainbound.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Oct 20, 2022 • 15min
#282 How I Went From Selling $500 to $50k+ Websites (3 business tips)
► Want to attract and close bigger B2B deals?
✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
✔ Sam shares his story of bringing on bigger sized clients over the years.
✔ Get 3 takeaways you can put into play to do the same for your business.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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