

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jan 12, 2023 • 25min
#301 Improve Your B2B SEO For Free (5 free strategies)
► 5 tips to get free backlinks and improve your B2B SEO.
✔ Neal Schaffer's is host of 'Your Digital Marketing Coach with Neal Schaffer's podcast'
🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Sam's recent interview on Neal Schaffer's podcast where he reveals winning B2B SEO tips and tricks, as well as 5 gold backlink strategies .
NEAL SCHAFFER
★ LinkedIn: https://www.linkedin.com/in/nealschaffer/
★ Web: https://podcast.nealschaffer.com
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 6, 2023 • 9min
#300 How We OUTRANKED Webflow on Page 1 of Google (SEO Walkthrough)
► How we outranked a huge brand with SEO (so you can do the same).
✔ Learn the step-by-step so you can start getting found by ideal clients on Google organic search.
- And in this ranking example we didn’t have any backlinks going directly to this page.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 2, 2023 • 36min
#299 How Customer Stories Grow Trust & Revenue - Dustin Tysick
► What does a customer story really mean?
✔ Dustin Tysick is VP Revenue @ Testimonial Hero
🎧 Have a listen to Dustin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why are they effective?
👉 Why the old school way no longer works
👉 How to tell customer stories throughout your buyers journey to build trust
👉 Step-by-step walkthrough
DUSTIN TYSICK
★ LinkedIn: https://www.linkedin.com/in/dustintysick/
★ Web: https://www.testimonialhero.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Dec 28, 2022 • 59min
#298 9 Steps To Explosive Marketing Success (Semrush VP Digital Marketing Interview)
► What does marketing success really mean?
✔ Olga Denisova is VP Digital Marketing @ Semrush
🎧 Have a listen to Olga & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 9 steps to marketing success (a walkthrough)
OLGA DENISOVA
★ LinkedIn: https://www.linkedin.com/in/olgamarketingpro/
★ Web: https://www.semrush.com
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Dec 20, 2022 • 50min
#297 How To Raise Investment For Your Company - James Church
► Why should a company seek investment
✔ James Church is Author of the Amazon best-selling book, Investable Entrepreneur & Co-founder of Robot Mascot
🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What to consider before going for investment
👉 Preparing for your round
👉 How to create a target list of investors
👉 How to reach out to investors
👉 When to start reaching out
👉 How to create FOMO
JAMES CHURCH
★ LinkedIn: https://www.linkedin.com/in/jamescchurch/
★ Web: https://www.robotmascot.co.uk/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Dec 19, 2022 • 50min
#296 How To Drive B2B Growth With ABM (Account Based Marketing) - Fernando Amaral
► ABM (Account Based Marketing) - An overview
✔ Fernando Amaral is CMO @ Rydoo
🎧 Have a listen to Fernando & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How effective is ABM right now?
👉 Some best practises
👉 Working with your sales/SDR team
👉 What to avoid
FERNANDO AMARAL
★ LinkedIn: https://www.linkedin.com/in/fmfamaral/
★ Web: https://www.rydoo.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Dec 12, 2022 • 44min
#295 Why Sales Is Like A Therapy Session - Jack Frimson & Zac Thompson
► Sales and therapy - how are they linked?
✔ Jack Frimson & Zac Thompson are Co Directors @ We Have A Meeting
🎧 Have a listen to Jack, Zac & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why big problems lead to big deals.
👉 Why the first problem prospects come to you with is rarely the root cause.
👉 How to ask great questions.
JACK FRIMSON & ZAC THOMPSON
★ LinkedIn: https://www.linkedin.com/in/jack-frimston-5010177b/
★ LinkedIn: https://www.linkedin.com/in/zac-thompson-33a9a39b/
★ Web: https://wehaveameeting.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Dec 6, 2022 • 49min
#294 How To Win With B2B SEO (strategies to increase leads)
► Want practical tips to improve your B2B SEO and website inbound?
✔ Sam was invited onto the Paris Talks Marketing Podcast. He shares B2B SEO and website strategies to get above your competitors and increase qualified inbound leads for your sales team.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Dec 4, 2022 • 42min
#293 How To Create A Market For A New B2B Category - Mikkel Plæhn
► 👉 What does creating or building demand mean?
✔ Mikkel Plæhn is Head of Demand @ Growblocks
🎧 Have a listen to Mikkel & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why would you create a market for a category that people aren’t aware of yet?
👉 How to build a market and demand for a brand new category
MIKKEL PLÆHN
★ LinkedIn: https://www.linkedin.com/in/mikkelplaehn/
★ Web: https://growblocks.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Nov 28, 2022 • 56min
#292 STOP Being At The Mercy of Your Buyer (get a sales process) - Kevin Casey
► What does being at the mercy of your buyer mean?
✔ Kevin Casey is shareholder of a growing $70M insurance brokers' & is
author of the book: (un)selling - Due for release in 2023!
🎧 Have a listen to Kevin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What’s the alternative to pandering to your buyers?
👉 How to build a repeatable sales process
👉 Start sifting rather than selling
👉 Lead with objections
👉 Why no emotion or pain = no sale
KEVIN CASEY
★ LinkedIn: https://www.linkedin.com/in/kevin-casey-56181217/
★ Web: https://www.kevincasey.ca/welcomev1
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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