
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

May 6, 2022 • 12min
#237 Why Keyword Research Is Key For SEO Success
► Sam shares why keyword research is crucial for SEO success.
✔ And how to attract buyers at different stages of the sales funnel.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 3, 2022 • 28min
#236 How Sending Gifts Increases Sales - Nick Bennett
► Is gifting a fad when it comes to B2B sales?
Nick Bennett is Director of Evangelism & Customer Marketing @ Alyce
Rep Your Brand Podcast Host.
🎧 Have a listen to Nick & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Which companies can sending gifts help
👉 How does sending gifts compare to cold calling/cold email/inbound marketing
👉 A step-by-step to get started on gifting
👉 How can gifting speed up sales cycles
👉 What not to do
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
NICK BENNETT
★ LinkedIn: https://www.linkedin.com/in/nickbennett1/
★ Web: https://www.alyce.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 2, 2022 • 7min
#235 Reduce Customer Support Calls (With Your Website)
► What if your website could reduce the number of customer support calls you get? Turns out it can.
✔ Sam shares how to set-up your website to give customers the information they need, saving you and them time and money.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 25, 2022 • 39min
#234 How To Sell WITHOUT Sending Proposals - Oliver Duffy-Lee
► Why you don’t need a proposal to close deals!
Oliver Duffy-Lee is the founder of Authority Agency, which helps agencies stuck below $20k/month to scale up to $50k.
🎧 Have a listen to Oliver & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What do to when someone asks for a proposal
👉 The 3 types of client
👉 Which clients to avoid
👉 Why proposals don’t work with Problem Aware Clients
👉 Most agencies are ‘pitching too early’ without a solid discovery process – this means they will miss the mark
👉 How to sell without a proposal: step-by-step
Oliver Duffy-Lee
★ LinkedIn: https://www.linkedin.com/in/oliverduffylee/
★ Web: https://www.oliverduffylee.com/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 21, 2022 • 13min
#233 Don’t Start SEO Unless You Have This
► The MUST haves for SEO.
✔ Sam shares some actionable tips for your website, strategy and mindset to make your SEO a success.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 19, 2022 • 1h 15min
#232 What Branding Really Means? (& why its key to grow sales) - Jason Vana
► What is branding (far too many people think it’s just a feeling or logo)
Jason Vana is the Founder of SHFT Marketing - He turns unknown businesses into world-wide brands!
🎧 Have a listen to Jason & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How to get started
👉 How to know your ideal customers
👉 How branding impacts everything else you do (marketing, sales, etc)
Jason Vana
★ LinkedIn: https://www.linkedin.com/in/jasonvana/
★ Web: https://shft.marketing/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 15, 2022 • 7min
#231 How Your Website Impacts Sales EVEN If Your Aren’t Marketing It
► Your website can lose you business even if you don't do any marketing.
✔ Sam shares how your website can cause you to lose new customers even if you aren't actively advertising or marketing it and how to avoid it happening.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 11, 2022 • 41min
#230 How To Convert More B2B Leads On Your Website - Tara Robertson
► Why so many B2B websites fail at generating a steady flow of sales leads
Tara is a B2B marketer in Toronto. With 10 years of SaaS marketing Experience - She runs Demand Generation for Chili Piper.
🎧 Have a listen to Tara & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Top tips to increase conversions on your site
👉 Must have pages for B2B sites
👉 How to qualify ideal-fit prospects
👉 How to attract the right kind of buyers with marketing
👉 What to avoid for your website
Tara Robertson
LinkedIn: https://www.linkedin.com/in/taraarobertson/
Web: https://www.chilipiper.com/bgs
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 7, 2022 • 18min
#229 7 MUST Have B2B Website Pages
► Sam shares the top 7 pages for a B2B website & a few ideas and best practises for each to drive more sales leads and revenue.
✔ This is based on checking analytics on top visited pages from our own website, client sites, customer feedback, talking to other marketers and pages that often fall short on B2B websites.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Apr 5, 2022 • 10min
#228 Is a Template or Custom Design Best For Your Website?
► Template vs custom web design
✔ Sam shares to pro's and cons of each to help you decide which route to go down for your website!
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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