

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jun 1, 2022 • 9min
#245 How To Improve Your Website Conversions With Customer Feedback
► Want more target customers from your website?
✔ Sam shares how to assess your top performing web pages, then leverage customer feedback to get more bag for your buck from each.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 30, 2022 • 42min
#244 Launch A Revenue-Generating B2B Blog From Scratch - Ben Goldstein
► Using blog articles to attract buyers
Ben Goldstein is VP of Marketing at Nutshell!
🎧 Have a listen to Ben & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 The recommended different types of articles to use
👉 How to attract prospects at the top, middle and bottom of the sales funnel with searchable content
👉 What other content types are worth focusing on even if they're not revenue generators
👉 How long does it take for a blog to drive sales leads and revenue?
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
MATTHEW REA
★ LinkedIn: https://www.linkedin.com/in/matthew-rea-63b15451/
★ Web: https://matthewrea.me/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 27, 2022 • 24min
#243 How To Generate INBOUND Leads on LinkedIn (simple 3 step process)
► Want inbound leads from ideal clients on LinkedIn?
✔ Sam shares how to position yourself as the go-to expert on LinkedIn and attract ideal clients with your profile, the content you engage with and publish
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 25, 2022 • 37min
#242 WTF is Revenue Operations and is it needed? - Matthew Rea
► What is revenue operations?
Matthew Rea is VP of Revenue Operations @ GreenLancer
🎧 Have a listen to Matthew & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why is revenue operations so important?
👉 How to put it into play for your business
👉 How to centralise marketing, sales, and customer success efforts for better comms and alignment between teams
👉 Why you need to Focus on the entire lifecycle of a customer from acquisition to repeat purchases
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
MATTHEW REA
★ LinkedIn: https://www.linkedin.com/in/matthew-rea-63b15451/
★ Web: https://matthewrea.me/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 23, 2022 • 13min
#241 What B2B Marketing Can Learn From B2C
► What can B2B marketing steal from B2C?
✔ Sam shares 5 killer strategies worth implementing for your B2B business.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 17, 2022 • 46min
#240 Category Content vs Commodity Content - Camille Trent
► What exactly is 'category content'?
Camille Trent is Head of Content at Dooly & she has load of top advice to offer!
🎧 Have a listen to Camille & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What is commodity content?
👉 Which should you focus on?
👉 A breakdown on how to win with category content
👉 How to turn the content into sales revenue
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
NICK BENNETT
★ LinkedIn: https://www.linkedin.com/in/nickbennett1/
★ Web: https://www.alyce.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 13, 2022 • 41min
#239 Why Your Website BEATS Any Salesperson (& B2B startup marketing strategies)
► Best B2B startup marketing strategies!
Zac Thompson & Jack Frimston are interviewing Sam for the We Have A Meeting Podcast.
Check out We Have A Meeting here: https://wehaveameeting.com/
🎧 Have a listen to Zac, Jack & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Is your website better than a sales rep?
👉 How to qualify leads!
👉 How marketing and sales should work together!
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
KYLE LACY
★ LinkedIn: https://www.linkedin.com/in/kylelacy/
★ Web: https://seismic.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 9, 2022 • 35min
#238 Why Marketing Should Be Bonused On Revenue And Pipeline - Kyle Lacy
► What marketing should be responsible for?
Kyle Lacy is SVP of Marketing @ Seismic. He's also
Written 3 books and is a seasoned B2B tech marketer!
🎧 Have a listen to Kyle & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How to build brand authority
👉 How to make it easier for people to buy
👉 Creating top-tier digital and website experiences
👉 What’s working NOW when it comes to B2B marketing?
👉 Why marketers should be responsible for sales pipeline?
👉 How to bonus marketers successfully?
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
KYLE LACY
★ LinkedIn: https://www.linkedin.com/in/kylelacy/
★ Web: https://seismic.com/
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 6, 2022 • 12min
#237 Why Keyword Research Is Key For SEO Success
► Sam shares why keyword research is crucial for SEO success.
✔ And how to attract buyers at different stages of the sales funnel.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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May 3, 2022 • 28min
#236 How Sending Gifts Increases Sales - Nick Bennett
► Is gifting a fad when it comes to B2B sales?
Nick Bennett is Director of Evangelism & Customer Marketing @ Alyce
Rep Your Brand Podcast Host.
🎧 Have a listen to Nick & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Which companies can sending gifts help
👉 How does sending gifts compare to cold calling/cold email/inbound marketing
👉 A step-by-step to get started on gifting
👉 How can gifting speed up sales cycles
👉 What not to do
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
NICK BENNETT
★ LinkedIn: https://www.linkedin.com/in/nickbennett1/
★ Web: https://www.alyce.com/
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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