

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jul 29, 2022 • 14min
#261 How To Build Backlinks For FREE (5 Steps To Boost SEO)
► Want to build backlinks and rank higher on Google?
✔ Sam shares 5 simple ways to build quality backlinks for your website, improve your SEO and organic rankings on Google search.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 25, 2022 • 37min
#260 Simple Ways To Write High Converting Copy - Linda Melone
► What is conversion copywriting?
Linda Melone is Founder @ The Copy Worx
✔ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Is copy really that important to actually get people to convert?
👉 How important is copy compared to design e.g. on a website?
👉 Biggest B2B website copy mistakes
👉 How to write copy that converts ideal clients: step-by-step
LINDA MELONE
★ LinkedIn: https://www.linkedin.com/in/linda-melone/
★ Web: https://thecopyworx.com/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 21, 2022 • 5min
#259 What Is Off-Page SEO? (Easy Walkthough)
► Wanna learn the basic of off-page SEO?
✔ Sam shares how to get your website off-site SEO on point!
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 20, 2022 • 6min
#258 What Is On-Page SEO? (Easy Walkthough)
► Wanna learn the basic of on-page SEO?
✔ Sam shares how to get your website on-site SEO on point!
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 18, 2022 • 55min
#257 Why Outbound Sales Should Report To Marketing - Aaron Bours
► BDRs/SDRs/Sales reps are meant to report to the VP/CRO/Sales leader aren’t they?
Aaron Bours is the VP of Marketing @ Hyro
🎧 Have a listen to Aaron & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What are some advantages versus disadvantages?
👉 Why is it worth trying?
👉 Advice for industry events
👉 How to make it work
👉 Tips and tricks
👉 Building a compensation structure
AARON BOURS
★ LinkedIn: https://www.linkedin.com/in/aaronbours/
★ Web: https://www.hyro.ai/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 11, 2022 • 32min
#256 How To Connect Marketing Activity To Revenue - Steffen Hedebrandt
► Why should you connect your marketing activities to revenue?
Steffen Hedebrandt is the Co-Founder & CMO @ Dreamdata.
🎧 Have a listen to Steffen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What are the key points to be measuring
👉 How to show management that marketing is working?
👉 Can everything in marketing really be measured/attributed?
👉 How to do it: step-by-step
STEFFEN HEDEBRANDT
★ LinkedIn: https://www.linkedin.com/in/steffenhedebrandt
★ Web: https://dreamdata.io/
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 8, 2022 • 21min
#255 What To Do BEFORE Building A Website
► Want a full checklist of what to do before you build a website?
✔ Sam shares a no-nonsense 11-step approach on what to do before you start designing and building your next website to ensure it achieves the results you want.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 6, 2022 • 41min
#254 How A Website Scales A Growing Business - Jeff Gapinski
► The different between a website for start-up and mid-size co?
Jeff Gapinski is a partner @ HUEMOR. He helps companies, big and small, discover what makes them unique, and channel it into a memorable experience that outsells and outshines their competition online!
🎧 Have a listen to Jeff & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 The main goals of a website?
👉 How a midsized business can use their website to help recruiting
👉 How to best structure service pages to attract more customers
👉 Things a scaling business should be focused on with their website
JEFF GAPINSKI
★ LinkedIn: https://www.linkedin.com/in/jeffrey-gapinski
★ Web: https://huemor.rocks
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jul 4, 2022 • 44min
#253 How to make your website your best salesperson - Sam is on Landbot’s Ungated Marketing podcast
► In this episode Sam is invited to be a guest on Landbot’s Ungated Marketing podcast.
🎧 Have a listen to Sam talk to Landbot as they discuss their experiences of web building best practices & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How to make your website a 24/7 sales rep.
👉 Full of tips you can put into play today to improve your website and SEO performance!
TARA ROBERTSON
★ LinkedIn: https://www.linkedin.com/in/taraarobertson
★ Web: https://www.chilipiper.com
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jun 27, 2022 • 39min
#252 How To Drive Inbound Without Gated Content - Tara Robertson
► So, what is gated content and does it still work today?
Tara Robertson is Sr Demand Gen Manager @ Chili Piper and Podcast Host of 'Demand Gen Chat'.
🎧 Have a listen to Tara & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Doesn’t less leads mean less sales convo’s and revenue?
👉 Should marketing qualified leads be killed off (MQLs)
👉 Should we ungate all content?
👉 Are inbound SDRs still needed?
👉 How to drive inbound without collecting emails?
👉 Should driving people to convert on the website be no.1 focus?
👉 What to consider for website optimisation (CRO)
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
TARA ROBERTSON
★ LinkedIn: https://www.linkedin.com/in/taraarobertson
★ Web: https://www.chilipiper.com
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/bgs
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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