

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Aug 28, 2023 • 18min
#341 Top 10 SaaS Marketing Mistakes (& How To Fix Them)
► Ready to avoid the top SaaS marketing errors?
Sam shares a walkthrough of the top 10 SaaS mistakes and exactly how to fix them:
1. No dream client profile
2. A terrible website
3. Outbound sales crazy
4. Listening to "demand gen" gurus on linkedin
5. Lacking a content engine (podcast)
6. Tunnel vision
7. No brainer (partnerships)
8. Neglecting existing customers
9. Relying on referrals
10. Unclear messaging
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💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
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🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
saas marketing
saas marketing tips
saas marketing strategies
saas seo
b2b saas
b2b seo
b2b marketing
b2b marketing mistakes
#saas #b2bmarketing #b2bsaas

Aug 18, 2023 • 9min
#340 Is SEO Worth It? (For B2B Companies)
► Is SEO alive and kicking or dead as a dodo?
Sam weighs up 2 scenarios (for and against SEO) so you can decide if SEO is worth investing time or cash in for your B2B company!
★ Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Aug 17, 2023 • 37min
#339 How to Build a B2B Website That Generates Leads
► How to build your website to generate qualified leads!
✔ In this episode Sam is interviewed by Matt Dodgson of 'Market Mentors' fame!
🎧 Have a listen to Matt & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Tried & Tested SEO and B2B marketing strategies that work!
MATT DODGSON
★ LinkedIn: https://www.linkedin.com/in/mattdodgson/
★ Web: https://www.market-recruitment.co.uk
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Aug 10, 2023 • 11min
#338 The HARDEST Part of B2B Marketing (How To Get Stakeholder buy-in)
► The hardest part of b2b marketing?
Sam shares a 3 step guide on how to get stakeholder and leadership buy-in for a new b2b marketing or ads channel for your company. He covers:
👉 Leveraging the pain and problems
👉 The power of evergreen content
👉 How to get leadership buy in
★ Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 31, 2023 • 34min
#337 AI For Copywriting: HELL YES or Not on My Dying Grave!
► Is AI a smart move for your B2B copy?
✔ Linda Melone is a Certified Conversion Copywriter.
🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 The pros and cons
👉 How to use it for research
👉 Lesser known ways to use AI for copy and content
👉 When to avoid it
👉 How to put it in the mix for your writing and content needs
LINDA MELONE
★ LinkedIn: https://www.linkedin.com/in/linda-melone/
★ Web: https://thecopyworx.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 26, 2023 • 48min
#336 Why Content FAILS Without A Point of View
► Why B2B content needs a point of view (POV)!
✔ Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma.
🎧 Have a listen to Yaagneshwaran & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What makes a great POV
👉 What is product led content?
👉 How to build content pillars
👉 A step-by-step for crafting solid POV content for your B2B co
YAAGNESHWARAN GANESH
★ LinkedIn: https://www.linkedin.com/in/yaagneshwarang/
★ Web: https://www.saas-sprints.com
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 21, 2023 • 7min
#335 Will Generative AI Kill SEO? (Google SGE)
► Is generative AI and SGE (Search Generative Experience) gonna kill SEO?
👉 Sam shares how AI may impact Google organic search results
👉 Recommendations moving forwards for B2B companies wanting to win with SEO
★ Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 18, 2023 • 48min
#334 Why Run Customer Interviews? (Unlock Stories For B2B Revenue)
► Why should you run B2B customer interviews?
✔ Andrei Faji is Director of Marketing @ PandaDoc
🎧 Have a listen to Andrei & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What makes an impactful customer interview?
👉 Why is this often neglected in B2B marketing
👉 How many customers should you be interviewing?
👉 How to turn interviews into insights and stories that convert
ANDREI FAJI
★ LinkedIn: https://www.linkedin.com/in/andreifaji/
★ Web: https://www.pandadoc.com
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 10, 2023 • 49min
#333 Making B2B SEO A Reliable Lead Channel - Stephen White
► Learn what separates an average B2B SEO campaign from a truly great one!
✔ Stephen White is a Director @ Spaced Digital
🎧 Have a listen to Stephen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Sam was invited onto the Bitesize B2B Marketing podcast with Stephen White.
👉 Listen to them jam on what makes a successful SEO strategy!
👉 Learn how to drive qualified leads or demos from your website!
STEPHEN WHITE
★ LinkedIn: https://www.linkedin.com/in/stephen-m-white/
★ Web: https://spaced.digital
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 3, 2023 • 29min
#332 Drive SEO Growth For Your B2B Company - Linda Melone
► Want practical steps to make SEO a top lead generation and revenue driver for your B2B company?
✔ Linda Melone is Founder @ The Copy Worx
🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Sam was invited on Linda Melone's podcast to share his recommendations!
LINDA MELONE
★ LinkedIn: https://www.linkedin.com/in/linda-melone/
★ Web: https://thecopyworx.com/
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
The show is brought to you by...
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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