
Breaking B2B - B2B Marketing & Demand Generation Podcast
#310 What is Event Led Growth? (and is it worth it) - Mark Kilens
Feb 20, 2023
37:57
► What is Event-Led Growth?
✔ Mark Kilens is CMO @ Airmeet
🎧 Have a listen to Mark & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why should B2B companies consider it?
👉 What not to do?
👉 How does it stack up compared to sales led growth, product led growth and marketing led growth?
👉 How to start and event led strategy?
MARK KILENS
★ LinkedIn: https://www.linkedin.com/in/markkilens/
★ Web: https://www.airmeet.com
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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