Breaking B2B - B2B Marketing & Demand Generation Podcast

Sam Dunning
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Nov 3, 2025 • 35min

#463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam probes Founder Kyle Racki about his take on sales proposals and what we should be doing to up the win rate of B2B/SaaS deals.Kyle shares:👉 His secrets learned from dissecting 1M+ proposals!👉 How to avoid stepping on the rakes that are killing your B2B opportunities👉 How to build knockout proposals that consistently close deals👉 Where marketing helps, & where it really doesn't!⁉️ ...Plus, are sales proposals even still relevant going forward in to 2026?  👉 You can find Kyle Racki here:  LinkedIn👉 And here: Proposify 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  
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Oct 27, 2025 • 18min

#462 Watch me build a B2B SEO strategy for a founder (live)

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this special LIVE episode Sam has another conversation with George Terry of 'winbox'. They encourage you to use this exact framework to drive organic pipeline for your B2B/SaaS. They cover:👉 Building a B2B SEO for a founder 👉 Where to begin with inbound SEO 👉 How to get money keywords right👉 Building content that ranks AND converts👉 How to get FREE links and mentions👉 LLM presence 👉 George Terry - LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  
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Oct 21, 2025 • 19min

#461 The Best LinkedIn Lead Generation Strategy for 2026

In this engaging chat, George Terry, a creative director at Winbox specializing in LinkedIn strategies for B2B and SaaS, shares his expertise. He highlights common pitfalls in LinkedIn ads and why personal branding often outperforms company pages. George outlines a solid organic content strategy and the importance of involving employees in content creation. He also discusses leveraging events and understanding user behavior for driving pipeline. Plus, he predicts authenticity will be key as AI content rises.
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Oct 15, 2025 • 27min

#460 I Hit $119k MRR in 19 Months Using These B2B Marketing Strategies

📞 Book a call ► In this episode Sam spills the beans on how Breaking B2B hit $1.4M ARR in 19 months with 1 FTE. Fully bootstrapped. Sam's full playbook covers: 👉  How we practise what we preach as a SaaS SEO agency.👉 The channels we leverage to build trust and drive inbounds with ICPs.👉 The 10 b2b marketing strategies  used to get here.👉 How to build your content marketing flywheel.👉 How to utilise “owned” and “rented” assets.👉 Plus exactly how we leverage each one. 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  
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10 snips
Oct 6, 2025 • 39min

#459 A $6.3M SaaS SEO Strategy (Steal This)

Discover how targeted SEO strategies helped scale a SaaS business from $6M to $10M ARR. Learn about optimizing commercial content, leveraging quick wins, and tapping into high-intent keywords. Sam also shares insights on crafting listicles and competitor-alternative pages for better visibility. Don't miss practical tips on skimmable content and effective backlinking strategies. Plus, get the inside scoop on using LLM for SEO success and the critical monthly execution roadmap to maintain momentum.
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Sep 29, 2025 • 11min

#458 How SEO Can Add +$100k MRR to Your SaaS

📞 Book a call ► In this episode Sam serves up distilled Go-To-Market SEO strategy for adding $100k MRR + to SaaS companies. He touches on: 👉  Achieving sustainable growth in 90 days!👉  The untapped potential of SEO as your 24/7 Sales Rep👉  SEO as a Profitable Growth Channel for B2B & SaaS Companies 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  
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Sep 24, 2025 • 36min

#457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)

In this lively discussion, Olena Bomko, a fractional product marketer and Reddit expert, shares her invaluable insights for B2B and SaaS marketing on Reddit. She delves into sustainable strategies for community building and controlling pricing narratives, highlighting Reddit's unique culture. Olena explains how to leverage Reddit's AI search for visibility, the importance of social listening, and creating a strong brand presence. She also outlines common pitfalls and etiquette to navigate this dynamic platform effectively.
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Sep 15, 2025 • 26min

#456 BEST B2B/SaaS SEO Strategy to Scale MRR FAST in 2025

📞 Book a call ► In this episode Sam lays out the quickest ways to generate revenue from SEO in just 90 days, including the following touch points: 👉 Searches for competitor alternatives = Ready to buy. How to make sure you are there when they do👉 Traffic is futile unless it's turned into pipeline, your SEO should be geared towards selling, not just ranking👉 Your site should be focussed on selling 24/7,  not just being a glossy brochure!👉  How to get quick SEO wins that boost pages ranked #4–15 up to position #1👉  Hyper-niche money keywords > low volume > high intent > for near instant wins! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  
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12 snips
Sep 8, 2025 • 31min

#455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025

Join Philip Illic, a LinkedIn Ads Specialist from kiin.co known for transforming B2B lead generation, as he reveals innovative strategies for generating leads. He debunks myths about LinkedIn ads, stressing the importance of proper targeting and strategy over sheer spending. Philip shares his unique tactic of turning viral posts into high-performing ads and emphasizes the significance of audience size and personalized follow-ups. Discover how to navigate LinkedIn's complexities while maximizing your ad efforts, all while avoiding common pitfalls.
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Sep 1, 2025 • 17min

#454 LinkedIn is Dead, Use This B2B Marketing Strategy Instead

📞 Book a call ► Sam lays out why LinkedIn organic reach is DEAD and how pay-to-play has taken its place! Plenty more covered in this episode including;👉 Need inbound in 90 days? SEO is still the best growth lever.👉 Ads get you seen, but assets like podcasts & vids get you TRUST!👉 Evergreen content = 24/7 sales reps that never fade! 👉 Competitors ranking above you in Google = stolen pipeline.👉 Stop chasing those algorithms, build valuable assets instead!  📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

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