Breaking B2B - B2B Marketing & Demand Generation Podcast #437 How to Write Blog Posts That Get You Clients (B2B & SaaS)
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May 5, 2025 Learn how to write blog posts that attract clients, specifically for B2B SaaS companies. Discover the power of targeting 'money keywords' to pull in high-intent traffic. The discussion highlights a systematic approach to identifying these keywords and stresses the importance of SEO and engaging content. Find out how to nurture leads effectively through the sales funnel, turning casual readers into loyal clients.
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Crafting Money Keywords
- Build your blog strategy around 'money keywords' with high sales intent to attract clients ready for buying conversations.
- Organize keywords into offer, industry, competitor, and job-to-be-done categories for effective, targeted content creation.
Map Keywords to Buyer Journey
- Map money keywords to buying journey stages: bottom, middle, and top funnel for targeted content.
- Match content type to ranking pages on Google to effectively rank for those keywords.
Technical SEO Basics
- Optimize blog pages technically by including money keywords in meta titles, descriptions, URLs, and H1 tags.
- Ensure fast loading, good UI/UX, and internal linking to improve crawlability and user experience.