

ADHD-ish
Diann Wingert
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, independent professional, or creative, and you color outside the lines and think outside the box, this podcast is for you.
People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.
Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.
If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.
Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.
People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.
Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning your passion and purpose into profit.
If we haven't met, I'm your host, Diann Wingert, a psychotherapist-turned-business coach and serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my businesses and working with coaching clients who are like-minded and like-brained.
Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode.
Episodes
Mentioned books

Nov 18, 2025 • 28min
Boredom-Proofing Your Business: When to Renew or Release What's Lost Its Shine
Entrepreneurs with ADHD often fall out of love with projects just as they start to thrive. Discover the neuroscience behind boredom and the dopamine cravings that fuel it. The PROOF framework helps evaluate whether to renew or retire offers. Learn strategies to redesign your business model and delegate tedious tasks for renewed passion. Embrace evolution as a sign of growth, not failure, and explore how to keep your business fresh and engaging. Boredom is inevitable, but it doesn't have to stall your journey!

8 snips
Nov 11, 2025 • 43min
ADHD is Not Just In Your Head: Exploring Embodied Neuroscience
Join Dr. Miguel Toribio-Mateas, a clinician and researcher known as 'The Creative Scientist,' as he explores the world of ADHD through the lens of embodied neuroscience. Discover why ADHD is more than a brain-based disorder; it intertwines with gut health, hormones, and emotional regulation. Dr. Miguel advocates for tuning into our body's internal signals over external hacks, emphasizing the importance of self-trust, movement breaks, and holistic nourishment. Rethink ADHD as a rich, embodied experience, moving beyond traditional fixes.

Nov 4, 2025 • 45min
Reactive to Regulated: Managing Emotions as a Business Owner with ADHD
Navigate the emotional rollercoaster of running a business with ADHD! Discover the SPACE Framework, an invaluable toolkit for managing intense feelings. Learn to spot your triggers, from client feedback to time pressure. Master the 90-second rule to pause emotional escalation and find micro-techniques to regain control. Get practical tips for acting during heightened emotions, and explore the power of emotional intensity as a creative force. Plus, gain insights on disclosing ADHD to clients and evolving your strategies for lasting success!

Oct 28, 2025 • 43min
Daily Habits That Make Your ADHD Worse
Join ADHD coach Alan P. Brown as he shares his insights on managing ADHD through daily habits. He reveals how sugar and simple carbs can crash focus and offers snack alternatives to boost brainpower. Alan emphasizes the importance of movement—not just exercise—for enhancing mood and clarity. Sleep hygiene emerges as a critical factor for mental clarity, while he gives strategies for tackling screen time and bedtime procrastination. This conversation is packed with actionable tips to turn ADHD challenges into strengths!

Oct 21, 2025 • 25min
When Less is More: The Case for a Single Offer in Your Business
For years, conventional business advice encouraged solopreneurs—especially coaches and consultants—to create an “offer suite”: a series of programs at different price points to capture and serve more clients. At first glance, more offers seem to promise more income and greater accessibility. But each new program isn’t just something else to sell—it’s a whole new decision tree to keep track of, pitch, deliver, and market. But the reality is that running multiple offers often leads to decision fatigue and distracts from delivering great results. Worse, entry-level offers can attract clients who aren’t quite ready, resulting in disappointments all around—a classic case of “people pleasing dressed up as accessible business strategy.”Enter the Single Offer Solution. A singular offer means holding cleaner boundaries—with yourself and your clients. It reduces mental clutter, allows you to pour your energy into one area of expertise, and makes marketing beautifully simple. Every piece of content, every referral, every case study supports one clear transformation.5 Keys You’ll Learn in This EpisodeWhy more isn’t always better — Learn how the mental load of multiple offers can multiply (not just add) to your overwhelm.When a single offer makes strategic sense — What life circumstances and business seasons call for focusing on one thing?How a singular offer can clarify your marketing — No more juggling messages for different audiences. Say hello to SIMPLICITY and being memorable!Building flexibility within one offer — Diann shares real tactics (payment plans, pacing choices, modular components) so “single” doesn’t mean “rigid.”Taking care of your brain (and your business) — Get honest about energy, boundaries, and sustainable growth—especially if you’re neurodivergent.Fun Fact from the EpisodeRepetition actually builds mastery AND your reputation! Focusing on just one offer can skyrocket client results and make you the go-to expert—and much easier to refer to without a f*ck-ton of marketing.About the HostDiann Wingert is a former psychotherapist and serial entrepreneur turned business coach, specializing in helping entrepreneurs with ADHD and other “not-so-neurotypical” brains thrive. Drawing from both her clinical expertise and business experience, Diann delivers actionable advice, real-world strategies, and a refreshingly honest perspective on building a business, balancing priorities, and protecting your most precious resources: your time and your creative energy.Next steps: Grab Diann's self-assessment to help you determine whether a single-offer model is right for your business right now. Click here for your free copy.Coming soon: Don’t miss the next episode! Diann is joined by Alan P. Brown of ADD Crusher to discuss what you’re doing every day that is making your ADHD worse. Hit subscribe so you never miss an episode.© 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

7 snips
Oct 14, 2025 • 46min
Neurodiversity, Intersectionality & Authenticity
Join Ron Sosa, a neurodivergent leadership coach and advocate, as he shares his journey navigating multiple identities, including being autistic, ADHD, and hard-of-hearing. He discusses the complexities of masking and code-switching, revealing how these behaviors can be both empowering and exhausting. Ron also reflects on the safety considerations of disclosing aspects of his identity and the impact of late diagnoses. With a unique perspective on empathy and leadership, he emphasizes the importance of nuance in understanding our diverse experiences.

Oct 7, 2025 • 20min
What is an ADHD Business Coach?
There’s never been more buzz about ADHD and entrepreneurship. Awareness is growing, and that’s a victory worth celebrating. More business owners are recognizing that an ADHD brain brings both game-changing opportunities and unique challenges—ones that generic business advice just can't touch.But where there is growth, there is also noise, and the ADHD business coaching scene is becoming a bit of a “Wild, Wild West.” No licensing board, no universally accepted regulations, and plenty of people selling shiny promises with little substance. The ADHD coaching label is being slapped on all sorts of programs, leaving business owners in need wondering: who can I really trust with my business, my brain, and my hard-earned money?About the HostDiann Wingert is a former psychotherapist and serial entrepreneur turned business coach, specializing in helping entrepreneurs with ADHD and other “not-so-neurotypical” brains thrive. Drawing from both her clinical expertise and personal experience, Diann delivers actionable advice, real-world strategies, and a refreshingly honest perspective on building a business, balancing priorities, and protecting your most precious resources: your time and your creative energy.Defining "ADHD Business Coach"A major misconception is that being a certified ADHD coach with a coaching business is enough to qualify as an ADHD business coach. The truth? The skills needed for managing ADHD and those needed to build sustainable business systems for an ADHD brain are worlds apart.ADHD coaching typically zeroes in on organization, productivity, time management, and emotional regulation. ADHD business coaching requires a deep understanding of how neurodivergent thinking plays out in the areas of business strategy, marketing, operations, and client delivery. In other words, it’s about knowing not just that typical strategies fail for ADHD entrepreneurs, but why—and being able to offer effective alternatives.Here’s my checklist for vetting an ADHD business coach—myself included:How do they run their business? Is it ADHD-friendly and sustainable, or are they “winging it” and modeling burnout?Can they answer nuanced questions about ADHD and business beyond the basics? How does rejection sensitivity impact marketing? Why do traditional sales funnels often fail?How do they talk about ADHD? Are they focused on deficits to “fix” or differences to leverage?Does their content feel ADHD-aligned? Or does it sound like a typical business guru tossing in some neurodivergent SEO keywords?Take a look at their boundaries. Strong boundaries signal true expertise and self-care—not codependency with a price tag.My coach approach is simple and built on three principles:Uncomplicate Your Business: ADHD brains get swamped by unnecessary complexity. Instead of piling on endless marketing channels or busywork, focus on what actually moves the needle. Eliminate the rest to avoid burnout.Uncover Your Brilliance: ADHD entrepreneurs often have wildly innovative ideas, but years of hearing they should do things a certain way dims that spark. The real magic comes from aligning offers with your strengths and values, making sales a natural conversation rather than a high-pressure hustle.Turn ADHD into an Asset: Instead of treating ADHD as something to manage, the right coach helps you turn traits like pattern recognition, hyperfocus, and flexibility into your business’s superpowers.Do You Even Need an ADHD Business Coach?Here’s a refreshing truth: not everyone needs specialized ADHD business coaching, especially if you’re still learning foundational business skills or are in the middle of a personal or professional crisis. There’s a time and place—otherwise, you might benefit more from a mentor, a course, or ADHD life coaching. I think of it as the Goldilocks effect - not too much, not too little, but just right. The ADHD business coaching field is growing, so you have more options than ever, but don’t let the noise drown out your intuition. Look for integrity, expertise, and a coach who practices what they preach. If you want to explore coaching with me, I offer no-pressure consultations to see if we are a fit and if the timing is right. Click here to find out more. © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

14 snips
Sep 30, 2025 • 34min
Developing Confidence as a Business Owner
CherylAnn Crego, a therapist and multi-business owner, dives into her journey of building confidence while managing several ventures. She shares how embracing small time windows led to significant progress, and how hard leadership decisions, like sunsetting a beloved business, shaped her growth. CherylAnn also discusses the power of affirmations in nurturing confidence and reflects on her delayed ADHD diagnosis as a hidden advantage in crafting life strategies. Her candid insights offer inspiration for anyone navigating the complexities of business and neurodivergence.

Sep 23, 2025 • 32min
Find Your Flow: Three Focus Day Models for ADHD Brains
Feeling lost in chaos? Discover how focus days can transform your productivity! This discussion highlights the drawbacks of context switching and emphasizes the importance of dedicating whole days to specific tasks. Learn about the Single Focus Scheduling Method, where each day has its own 'job'. Explore alternative models like Create/Connect/Consume for flexible workweeks. Plus, get tips on choosing and adapting your focus system to match your energy levels and business needs. Say goodbye to multitasking burnout!

Sep 16, 2025 • 42min
Feeling Chronically Misunderstood as a Woman with ADHD
Dr. Gilly Kahn, a clinical psychologist and ADHD advocate, dives into the nuanced emotional experiences of women with ADHD. They discuss emotional dysregulation and rejection sensitivity, revealing how these are often overlooked in mainstream narratives. Gilly highlights how women's ADHD presentations differ, leading to late diagnoses. The conversation also celebrates the strengths that come from sensitivity, creativity, and curiosity while addressing the challenges of misinterpretation in relationships. A must-listen for anyone navigating these complex emotions!


