
ADHD-ish
ADHD-ish is THE podcast for business owners with big ideas and busy brains, whether you have an “official” ADHD diagnosis, or not.
We have expanded our focus so regardless of your gender or whether you identify as an entrepreneur, soloist, small business owner, creative, independent professional, freelancer, etc) if you are driven and distracted, color outside the lines and think outside the box, this podcast is for you.
People with these traits are far more likely to start a business because we love novelty and autonomy. But, running a business can be lonely and exhausting.
Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to catch and release is even harder. This is exactly why I created ADHD-ish.
Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success.
From productivity tools to mindset shifts, you’ll learn how to do business your way by
embracing your neurodivergent edge and turning passion and purpose into profit.
If you're new here, I’m your host, Diann Wingert, a psychotherapist-turned-business coach and ADHD-ish serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance.
In ADHD-ish, I’m sharing the best of what I’ve learned from running my own businesses and working with clients who are like-minded and like-brained.
Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself.
So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode. Oh, and if you love the show, reviews are appreciated and so is sharing ADHD-ish with others!
Latest episodes

Jun 10, 2025 • 40min
Finding Your Flow as a Creative Solopreneur
Jess Malli Mercier, a creative powerhouse known for her podcast and business rebrand, dives into the chaotic world of creative solopreneurship. She discusses the struggles of finishing projects while embracing her unique identity. Jess shares her journey towards self-acceptance and the value of collaborative branding. The conversation includes insights on breaking free from perfectionism and the importance of balancing productivity with creative rest. She also highlights the power of community support in understanding ADHD and nurturing creativity.

10 snips
Jun 3, 2025 • 23min
Mind Traps & Thought Loops: Identifying Cognitive Bias in the ADHD Brain
Dive into the fascinating world of cognitive biases and their impact on decision-making, especially for those with ADHD. Discover why optimism can be misleading and how the sunk cost fallacy traps even the best of us. The conversation offers practical strategies for self-awareness and accountability. Learn to identify mind traps and transform your relationship with your goals, leading to better outcomes in both your personal and professional life. It’s not just about pitfalls; it’s about harnessing these biases for innovation!

May 27, 2025 • 43min
When Ambition Exceeds Capacity
In this enlightening conversation, Meredith Carder—a speaker, writer, and ADHD coach—shares her journey of embracing the ADHD brain through her book, "Now Everything Makes Sense." She reveals how ADHD entrepreneurs often navigate the tricky balance between ambition and capacity, leading to cycles of burnout. Topics include the importance of self-compassion, challenging societal expectations, and strategies for avoiding toxic productivity. Listeners gain insights into embracing their unique paths while learning to stretch their capacity without breaking.

May 20, 2025 • 22min
Lessons in Embracing Neurodiversity from Wicked
I decided to do something special for this episode, because this week is our 5th podcast anniversary (and it's also Mental Health Awareness Month.) One of the most challenging things about being neurodivergent is learning to accept ourselves in a world where being different often marks you as an outsider. Using my obsession with Wicked and exploring four of Stephen Schwartz’s iconic songs —from the hopeful longing of "The Wizard and I" to the defiant liberation of "Defying Gravity"—my goal in this episode is to connect them to the distinct stages of our ADHD journey in learning to embrace our differentness. So, grab your broomstick and let’s go on an adventure to Oz. Episode Highlights:Let's take a trip through four major songs from “Wicked” that map out the ADHD journey to self-acceptance:“The Wizard and I”: The bittersweet hope that someone or something outside of us will finally fix what feels broken.“Popular”: The pressure to fit into neurotypical molds, no matter how unnatural it feels, and why those “helpful tips” so rarely work.“Defying Gravity”: The exhilarating breakthrough of embracing your true self and rejecting systems that were never built for your brain.“For Good”: Honoring everyone who contributed to your journey, finding peace with imperfection, and stepping into deeper self-acceptance.Whether you’re still searching for that magic fix, trying to fit into neurotypical norms, or learning to soar with your own brand of brilliance, this episode is an invitation to recognize the real magic within yourself. Join me as I encourage us all to “keep defying gravity together”—and celebrate just how far we’ve come, thanks to a little help from our friends in Oz.Inspired by this episode? Click this link to share it with a friend. Complete song lyrics for “The Wizard and I”, “Popular,” “Defying Gravity,” and “For Good” can be accessed here for reference. Used with permission by Scribd. All songs from “Wicked” were written by Stephen Schwartz and the clips used in this podcast recording were performed by various artists from The Studio Allstars Used with permission from One Media PublishingDigital distribution label based in Pinewood Studios, UK ©2008 © 2025 ADHD-ish Podcast

May 13, 2025 • 40min
Entrepreneurial Strengths & Vulnerabilities with Psychiatrist, Researcher & Serial Entrepreneur
Ever wondered why the idea of working for someone else just never quite fit, or why chaos seems to call your name (and you answer with gusto)? If you’re an entrepreneur who’s found yourself drawn to the thrill of building your own path—and maybe even stumbled more than a few times along the way—you are going to love this week’s guest interview. I recently sat down with Dr. Michael A. Freeman, an acclaimed psychiatrist, professor, and serial entrepreneur whose groundbreaking research uncovers the fascinating relationship between ADHD, bipolar spectrum conditions, and the entrepreneurial drive. In this lively conversation, we get real about what makes entrepreneurs with ADHD different—and what it takes to turn those differences into undeniable strengths instead of exhausting liabilities. Here’s what you’ll hear in this episode:Why do so many entrepreneurs have ADHD tendenciesDr. Freeman breaks down fascinating research on why we’re more likely to go solo in our careers—and why we struggle in traditional workplaces.The double-edged sword of the ADHD entrepreneurial brainWe chat about superpowers and vulnerabilities, with a big emphasis on how to recognize your “zone of genius” (and when to call in backup!).Building your own ADHD-friendly toolkit for sustainable successFrom teams and routines, to handling sleep and “offloading the boring stuff,” we talk actionable strategies (yes, including coaching and medication).The myth vs. reality of the entrepreneurial lifeSpoiler: it isn’t all glamor and “get rich quick”—and Dr. Freeman shares why radical self-awareness and resilience are must-haves.Why fun is non-negotiable for the entrepreneur with ADHDTurns out, fun isn’t just a bonus—it’s the main event for the ADHD brain, and Dr. Freeman explains how to keep your business (and life) playfully sustainable.Make it actionable: Take three minutes to reflect: what feels fun, energizing, or “flow-y” in your own work? What support do you need more of?Feeling inspired to start, pivot, or quit? Get a “personal board of directors” before you make big decisions or take big risks.Get to know Michael Freeman, MD Michael A. Freeman, MD, is a clinical professor at UCSF School of Medicine, a researcher and mentor at the UCSF Entrepreneurship Center, a psychiatrist and executive coach for entrepreneurs, and an integrated behavioral healthcare systems consultant. His current research focuses on the identification of emotional overwhelm with early intervention and support. Dr. Freeman’s thought leadership on entrepreneurship and mental health has been featured in the New York Times, Washington Post, Wall St. Journal, Fortune Magazine, Inc., Entrepreneur, CNN Money, Financial Times, and Bloomberg News.Mentioned in this episode:UC San Francisco, UC Berkeley, Stanford University, the Gallup Organization Connect with Michael A Freeman, MDWebsite - LinkedIn 🎙️ Fun Fact From the Episode:Did you know? For most of human history, people with ADHD traits were actually high-status in hunter-gatherer societies! We were the original “economic first responders.” (So if you’ve ever felt out of place, maybe you’re just in the wrong era!) To learn more: Thom Hartmann’s ADHD: A Hunter in a Farmer’s World or John Dini’s Hunting in a Farmer’s World: Celebrating the Mind of an Entrepreneur. Every guest on ADHD is hand-picked and invited personally by you-know-who, so if you enjoyed this interview, let me know:Leave a review Share the episode Thank you! © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

May 6, 2025 • 24min
How Shiny Object Syndrome Sabotages Business Success
Our edge as entrepreneurs comes from spotting trends and launching fresh ideas. The problem? Most of us have a graveyard of half-baked projects, forgotten launches, half-written newsletters, and more orphaned tech tools than we care to admit. Let’s face it: innovation is our ADHD advantage, but execution moves the needle. Shiny Object Syndrome is not a quirky personality trait; our ADHD brains are hardwired for novelty, so creating consistency takes self-awareness and strategy. Lucky for you, this episode is full of candid stories, neuroscience-backed insights, and actionable advice on how to do just that. Loan me your ear holes for the next 25 minutes for: 🧠The Neuroscience-Based TruthWhy your ADHD brain is forever thirsty for dopamine—and why trying to force yourself to focus just doesn’t work for us.🏃➡️The Cost of Chasing NoveltyThe sneaky ways shiny object syndrome drains your revenue and energy (and how to recognize it hiding in your business).📋5 Practical StrategiesIncluding: dopamine scheduling and reframing the “messy middle” to creating shiny object parking lots and setting up accountability that actually works.🎨How to Enlist (Not Resist) Your CuriositySpecific ways to channel your creative bursts into profitable execution, instead of abandoned projects.📇Systems That Make Space for New Ideas (Without Derailing Your Progress)Learn how a “shiny object fund” can keep your creativity alive while protecting your core businessFun Fact from the Episode: ADHD expert William Dodson, MD, coined the expression “interest-based brain” to explain how we operate differently. Here is an article from ADDitude magazine that explains it ( including a one-minute YouTube video with a “House of Cards” style soundtrack). 🏆Ready to start creating more consistent business success—and work with your interest-based brain?To make it extra easy to go from innovation to implementation, I created a free companion handout with all the go-to strategies mentioned in this episode. Grab your copy right here. 🎙️And be sure you're following/ are subscribed to ADHD-ish on your favorite podcast app, because next week, I’m chatting with Dr. Michael Freeman, a leading psychiatrist, entrepreneur, researcher, and consultant. Trust me, you’re not going to want to miss it.© 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

Apr 29, 2025 • 43min
Staying Strategically Solo as a Neurodivergent Entrepreneur
If your head is spinning with marketing messages from high-profile coaches insisting you need a team, a course, a 6 or 7 figure business, when what you really want is flexibility and the freedom to do something you love on your own terms, this episode is your permission slip to have a simple, sustainable solo business. My returning guest, Maggie Patterson, joins me to chat about the significance of intentionally staying small as a solopreneur and why this approach can be especially beneficial for neurodivergent entrepreneurs. Together, we challenge the notion that choosing a small business is a sign of playing small or self-sabotage and instead highlight the strengths and preferences that can come with choosing to remain a team of one.Episode Highlights:The Solo Advantage: Maggie explains why being an intentionally small business owner can be the best option for neurodivergent individuals, offering greater flexibility and reducing stress.Cultural Conditioning and Entrepreneurship: Maggie & I unravel how the cultural celebration of hyper-successful entrepreneurship models can be misaligned with many neurodivergent experiences.Recognizing Personal Capacity: Our conversation explores the importance of understanding one's own sensory and emotional capacities and why it's crucial for sustainable business operations.Reality of Business Growth: We discuss the myths around scaling businesses and the reality of what it means for the entrepreneur's role to shift from creator to manager and marketer. Dismissing Magical Thinking: Maggie emphasizes the importance of discerning which ideas to pursue and recognizing that not every new venture has what it takes to succeed.Navigating Neurodivergence and Business: With personal anecdotes, the episode highlights the importance of understanding one's unique neurodivergent traits and leveraging them for business success.Challenging Toxic Advice: You’ll find yourself nodding along to our critiques of the flawed business advice often targeted at women and neurodivergent individuals, encouraging you to trust your own judgment.Maggie Who?Maggie Patterson is a seasoned entrepreneur, consultant, and small service business owner who is passionate about demystifying societal conditioning around business success and encouraging entrepreneurs to prioritize their well-being. She is also a blogger, podcaster, and author of the long-awaited new book, “Staying Solo: Your Guide to Building a Simple, Sustainable Service Business.” 🎙️ Mic Drop Moment: ”So often we think about getting support in the context of our business, but what about our friendships, the communities we're in, and the personal supports we're getting?" Maggie Patterson Mentioned in this episode:Ideation StrengthsFinder themeOur mutual friend MichelleDuped, Maggie’s Podcast with Michelle MazurConnect with Maggie Patterson:Website - Podcast - Instagram - LinkedIn Buy the book “Staying Solo: Your Guide to Building a Simple, Sustainable Service Business.” Does Maggie sound familiar? That’s because she’s a returning guest. Check out our first conversation on ADHD-ish, Episode # 196 “Why Opting to Stay Small Doesn’t Mean Limited Success.” © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

12 snips
Apr 22, 2025 • 26min
Beyond People Pleasing: Unlearning the Default Yes
How often do you find yourself agreeing to something and later regretting it? Yeah, me too. In fact, the majority of adults with ADHD identify as people pleasers, but there’s more to this knee-jerk reflex than meets the eye. This solo episode is packed with actionable tips for unlearning the Default Yes, starting with identifying the role of our unique neurological wiring in this dynamic. With insights into the "reciprocity myth" and the emotional aftermath of asserting oneself, this episode is packed with valuable tools for anyone seeking to say a purposeful yes to the things that truly matter. Let’s get started!🔑 Key Takeaways:The Default Yes: Why impulsively saying yes is more than just people pleasing and how it ties to ADHD brain wiring.Deer in the Headlights Effect: Unexpected requests often leave individuals with ADHD feeling frozen and overwhelmed.The Reciprocity Myth: The misconception that saying yes will always lead to reciprocal benefits in a professional setting.Setting Boundaries as a Muscle: Strengthen your ability to say no with practice, patience, and a bit of training.Practical Techniques: The buffer phrase technique, physical resets, and guilt-free language patterns to help you say no and not feel bad about it.Handling Emotional Aftermath: Insight into managing the guilt and anxiety that can follow after setting boundaries.Forgiveness and Progress: Shifting away from the default yes with self-compassion and patience.Mic drop moment: "People who consistently get what they want are often those who clearly communicate boundaries, not those who say yes to everything."Start here:Physical Reset Technique: Practice taking a deep breath, pressing your feet into the ground, and rolling your shoulders back when under social pressure to help redirect your focus (and buy a little time before answering.) Climb the No Ladder: Start by saying no to small, low-stakes requests, gradually moving to more significant ones as you gain confidence.What’s next? In order to rewire your brain from the default yes to more intentional answers takes practice, so be sure to grab my free worksheet that combines all the strategies shared in this episode, including practice scripts with guilt-free responses. Good intentions will not change the situation, but a handy guide that reminds you exactly what to do will. Click here to get your copy. © 2024 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

17 snips
Apr 15, 2025 • 40min
Creative Sprint Days: One Entrepreneur's Solution for an ADHD-Friendly Business
Evan Sargent, founder of Leap_Year Branding and co-author of a book on the U.S. Constitution, shares her journey of embracing ADHD in the entrepreneurial space. She discusses her transition from advertising to entrepreneurship, highlighting the freedom it brought. Evan reveals her innovative sprint days approach, designed for efficiency while respecting her ADHD traits. The conversation also explores the challenges of balancing ambition with well-being and the importance of creating an inclusive environment for neurodivergent individuals.

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Apr 8, 2025 • 40min
Paying Less ADHD Tax: A Solopreneur's Guide
Discover the concept of the 'ADHD tax' and how it impacts solopreneurs, from financial strains to relationship challenges. Learn practical strategies to mitigate these invisible costs through improved organization and task initiation. Uncover techniques to harness ADHD's unique traits for creativity while also protecting your well-being. With relatable metaphors and actionable advice, this discussion provides essential tips for thriving in both business and life.