The SaaSiest Podcast

In this episode, we speak with Gökçe Ceylan, Principal, Oxx, the specialist SaaS investor. The firm's strategy is built around the concept of “Go-To-Market Fit”, developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies.  We talked with Gökçe about how you can apply math, to more areas than you'd think in your SaaS, to make the right decisions!  Here are some of the things we talked about:  - What is Bayesian statistics and why does it matter for us in SaaS? - How do you see Bayesian statistics transforming decision-making in SaaS companies? - What are specific examples where a SaaS successfully applied decision trees to simplify their sales process? - Many founders struggle with pricing strategies. How can game theory, specifically positive-sum games, help them reframe pricing conversations with customers? - What are the key challenges in applying these mathematical frameworks to non-technical aspects of SaaS businesses? This and much more was discussed as we explored how applying mathematical principles can help CEOs and leaders make better decisions for their organizations. Tune in to learn how you can apply this thinking in your business as well. Bonus, you will hear about the templates that will get you started!

In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand! We talked with Adam about how he has built a personal brand as a CEO that benefits the business! In just 2 years he's gone from limited presence to being one of the most heard voices in B2B SaaS leadership with 100k followers on Linkedin. The best part of this, it moves his business and revenue forward! Here are some of the things we talked about:  - What is the purpose of a CEO/Founder personal brand? - How did Adam go about it to build up his brand?   - What does it take in terms of resource and time allocation to build and grow a strong personal brand as a CEO? - What defines Adam's content strategy that gets him this engagement? - How do you measure the success and ROI of this exercise? Make sure to tune in to learn how Adam is fueling the growth of his business to a large extent by being a trusted and valuable source of knowledge to his potential customers. Being authentic, credible, and having the courage to stand his ground, and at times dear to be different has worked wonders for him. This episode is for all leaders who are looking to build a strong personal brand that customers, partners, and competitors will trust and look up to.

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to collaborate and make faster decisions, with over 500M in ARR and millions of users all over the world!  We talked with Anthony about what it takes to build a Developer Platform around your core product and how to acquire, enable, and incentivize external development resources to build on top of your product. Here are some of the things we talked about:  - What is the meaning of a Development Platform? Why build one in the first place? - What are the key components of a successful Development Platform?   - How do you identify your IDP (Ideal Developer Profile)? - Which metrics shall you use to measure the impact and success of your Development Platform initiative?   Make sure to tune in to learn how Miro is building their ecosystem with a development program that takes care of the onboarding, enablement, and incentives for developers to continuously extend the core product!

Johan van Mil, Co-Founder and Managing Partner at Peak, shares his expertise on raising capital for early-stage SaaS companies. He discusses the importance of team dynamics and resilience for investors, highlighting key criteria used to assess software startups. Johan reveals common deal-breakers and red flags he encounters during evaluations. He also explains how to create urgency in fundraising and what founders should prioritize when choosing investors for successful partnerships.

In this episode, we speak with Kevin Goeminne, CEO of CHILI Publish, an AI-powered creative platform that integrates into your MarTech stack to help brands and agencies create designs at scale with reduced operational costs. We talked with Kevin about what it takes to win the business and trust of Fortune 500 companies, from the process of getting in front of them, winning and finally growing these accounts to $1m ARR accounts. Here are some of the things we talked about: - What proven strategies and channels have you leveraged to get in front of the right decision-makers in these Fortune 500 companies? - What strategies or tactics have been most effective in navigating the lengthy and complex procurement processes typical of Fortune 500 companies? - Which organizational requirements do you need to fulfill working with a Fortune 500 company? - What is the ideal team structure internally that will actively manage the relationship with a Fortune 500 customer? - What are the most costly pitfalls and mistakes one can make when doing business with Fortune 500 companies? These are some of the many questions we address with Kevin. Please tune in to learn more about how CHILI Publish is having success winning the trust and business of the likes of Coca-Cola, Mars, Roche, and many other Fortune 500 companies.

In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up the global HR space. Deel has been on a fast track, expanding rapidly across businesses of all sizes and eyeing that big $1 billion ARR milestone within a year. We also chatted about Deel's growth playbook—how they’re fueling the pipeline with smart growth marketing, an agile SDR/BDR setup, and tight-knit collaboration between AEs and SDRs. Daniel also shared some golden insights on why events and networking are key to building strong relationships and driving Deel’s growth forward. Here’s a few key takeaways from the conversation:  What’s behind Deel’s rapid rise, and how will they keep up the momentum to hit $1 billion ARR? How does the SDR team nail global outreach with a personalized touch and local language expertise? What role do events and networking play in Deel’s pipeline strategy, and how do they keep these efforts aligned with their overall growth goals? Which metrics matter most in measuring success, and how does Deel balance automation with the personal touch in their sales and marketing? Tune in to hear more about how Deel is navigating the challenges of global HR and using innovative strategies to fuel their impressive growth.

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their Exonaut® software and advisory services. Founded in 2000, 4C Strategies today serves military, public, and private clients in more than 70 countries around the globe.  We talked with Jonas about how a strong Service & Consulting arm within the organization can be an accelerator for long term ARR growth. We talked about the opportunity this provides them, but also the challenges that come with a setup of this kind with a relatively large Service & Consulting arm. Here are some of the things we talked about: - How does your service arm contribute to your company's overall value proposition, especially in an industry where software solutions are often seen as sufficient? - In what ways has having a significant service arm helped you differentiate from competitors who primarily focus on product alone? - How do you manage the potential risks and challenges associated with maintaining a large service arm, such as scalability and profit margins? - What metrics or KPIs do you use to measure the success of your service arm, and how do these metrics align with your company’s long-term strategic goals? - What organizational structures do you recommend for a Product and Service organization to operate as one? These are some of the many questions we address with Jonas. Please tune in to learn more about how they have managed to leverage Services & Consulting to ultimately grow their software ARR!

In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligning employees with procedures and processes and boosting compliance with policies and regulations. We talked with Stijn about how CS teams can leverage product usage data to unlock future revenue customer revenue, reduce churn, and create more stickiness. Here are some of the things we talked about: - What are the critical types of product usage data that CS teams should focus on? - How can CS teams utilize product usage data to drive additional revenue? - How do you measure the return on investment (ROI) of your CS initiatives using product usage data? - What tools and technologies do you recommend for integrating and analyzing product usage data to ensure the insights are both reliable and actionable? These are some of the many questions we address with Stijn. Please tune in to learn more about how your CS team can leverage your product usage data to accelerate upsells.

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the speed and quality of your audit and finance procedures. We talked with Bas about product marketing, and the importance of product marketers to understand the customer and translate their needs into marketing material.  Here are some of the things we talked about: - Should you use memes when marketing your product? - What are the key metrics to measure product marketing effectiveness? - How can you connect with the audience on an emotional level and thus build a stronger brand?  - What makes an excellent product marketer?  These are some of the many questions we address with Bas. Please tune in to learn more about how DataSnipper leveraged product marketing on their journey to $1 billion, and how you can strengthen your brand by applying effective product marketing.

In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house capabilities to ensure unprecedented, sustainable growth. We talked with Joliene about Demand Generation, how it differs from lead capturing, and most importantly, how you can create demand for your offerings. Here are some of the things we talked about: - Why does a successful Demand Generation Strategy start with understanding the information consumption patterns of your ICP, rather than their purchasing behavior? - What is the role of sequencing touchpoints in this strategy? - Short-term vs long-term play, how do you find the balance? - How do you include your existing customers in your demand generation strategy? - How to report and motivate investment internally in the organization? These are some of the many questions we address with Joliene. Please tune in to learn more about how a demand generation strategy done right can accelerate your revenue expansion.