Ever wondered how product marketing can truly drive a company’s growth and alignment?
In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning.
What’s in this episode:
- How product marketing connects product and marketing teams
- Why early integration of product marketing is a game-changer
- Avinode Group's success in the business aviation industry
- Key skills every product marketer needs to succeed
- The evolving role of product marketing as companies grow
Want to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!
The SaaSiest Podcast