In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’s used a structured, factory mindset to drive scalability and growth in the SaaS space. She dives deep into building a sustainable go-to-market strategy, customer retention, and enabling others in the organization to create lasting impact.

What’s covered in this episode:

• What does it mean to adopt a “factory mindset” in sales, and how can it enhance efficiency and scalability?
• How does revenue architecture support both acquisition and retention, and why is this balance essential for sustainable growth?
• How can companies use a systematic framework to create a growth formula and measure success with a data-driven approach?
• Why is it crucial to understand your ICP when scaling, and how can it guide your strategy?

This episode is packed with Birte’s hard-won insights. Make sure to tune in to learn from her strategic roadmap for growth and scalability.