The SaaSiest Podcast

In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.  We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient. Some of the questions we discuss in this episode are:  What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs? With so many potential AI applications, how can CMOs determine where AI will deliver the most value for their specific organization? How should CMOs balance the pressure to adopt AI quickly with the risk of making investments that don’t deliver results? What metrics or indicators should CMOs use to evaluate the success of their AI initiatives? What are some of the common mistakes CMOs make when integrating AI into their marketing strategy, and how can they avoid them?  It is clear that it is not about AI or not AI, it is about how and where to leverage AI for the greatest outcome of the business. Tune in to hear Nataly's thoughts on this from the CMO perspective.

In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more. We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers. Some of the questions we discuss in this episode are: What is Message-Market fit? Why is it important? Why do so many companies fail with this - common red flags? What are the 5 process steps to achieve a good Message-Market fit? How do you balance internal vs external factors when defining the right messaging? How do you launch the new messaging, from inception to publishing it externally? These are some of the questions we address with Diane, tune in if you also want to learn more about how to achieve Message-Market fit.

In this conversation, Dirk Sahlmer, Head of Origination at SaaS Group, shares his expertise on preparing for a successful exit in the SaaS world. He highlights crucial exit readiness indicators that founders should prioritize. Dirk suggests key value drivers that can impact business valuation and discusses common pitfalls that may deter potential buyers. He emphasizes the significance of having historical and current data readily available for acquirers, along with the importance of establishing relationships with them.

In this episode, Wendy Harris, a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris, a Leadership Coaching Academy, shares her learning on what good and successful leadership looks like. We talked to Wendy about the critical aspects of leadership in revenue organizations, emphasizing the importance of honest communication, accountability, and self-awareness. We discussed the critical aspects of what a good leader looks like,  mapping it out on her Flamingo Leadership Framework: Some of the questions we discuss in this episode are: What is the single most important trait to have as a SaaS Revenue leader? What sets strong-performing leaders apart from average ones? How can you use the Flamingo Leadership framework to evolve leaders in your organization? How do you as a leader create a feedback culture?  Why should employees choose the boss instead of the job? If you’re interested in learning more about effective leadership or if you just want to find out if you're a pigeon, flamingo, or peacock  - tune in!

In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.   Some of the questions we discuss in this episode are:  How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach? What is the best way to define and continuously refine target lists for best outcomes? Which are the 3 key layers in a successful campaign? Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process? How do you design a good retargeting strategy to continue to drive the demand? What is the look and feel of a good ad? What is the breakthrough of a few examples? How should you measure ROI on LinkedIn ad spend? If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core.  We dive into the challenges of competing with large legacy players, and how understanding enterprise dynamics is key to their success. At the heart of Malin’s insights? Building scalable, sustainable growth while staying true to Kodiak Hub’s mission of creating solutions that actually deliver value. Some of the questions we discuss in this episode are: What are the key ways to demonstrate a superior value-to-investment ratio and outplay competitors with more resources? How can smaller players effectively get trust and demonstrate a great understanding of the complex dynamics of enterprise stakeholders better than legacy giants? What onboarding strategies can help deliver faster time-to-value compared to larger competitors? Why openness and seamless interconnectivity through efficient APIs is crucial for winning against established systems? How does the “Land & Expand” strategy enable smaller players to build trust and grow within enterprise accounts? If you’re curious about how you also can win in the Enterprise space against the legacy giants then this is a must-listen episode. Tune in!

What’s the secret to turning partnerships into a SaaS growth engine? In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong partnerships, integrating seamlessly into customer workflows, and creating solutions that stand out in competitive markets. Victor also opens up about the lessons learned from navigating partner dynamics, the importance of joint initiatives, and the fine balance between direct sales and partner-driven growth. What you’ll take away: How Scrive creates efficiency through streamlined solutions The game-changing impact of strategic partnerships in SaaS Insights on thriving in dynamic marketplaces The role of collaboration in driving long-term success Practical advice for scaling through innovation and teamwork If you’re ready to take your SaaS growth to the next level, this episode is filled with ideas and strategies to help you get there. Grab a coffee, tune in, and let’s dive into the world of smarter partnerships!

What if AI is not just the future of SaaS but the catalyst for redefining its very essence?  In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane, a leading venture capital firm shaping the future of SaaS. They take us on a journey through the changing landscape of technology, discussing how AI is not only influencing the products SaaS companies deliver but is also revolutionizing the way these businesses scale and compete. Is AI just a tool for automation, or does it hold the key to unlocking deeper innovation? From optimizing decision-making processes to enhancing customer experiences, this episode uncovers how AI is becoming the backbone of intelligent, data-driven growth.  Here are some of the thought-provoking insights you'll hear: Discover how AI is becoming a core strategy for scaling smarter and faster. How AI is amplifying human intelligence, unlocking new opportunities. The power of AI to drive smarter, more precise business decisions. What’s next for AI in SaaS, and how should companies prepare? If you’re wondering how to navigate this AI-driven future and what steps you can take to stay ahead, don’t miss this episode! 

Ever wondered how product marketing can truly drive a company’s growth and alignment? In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning. What’s in this episode: How product marketing connects product and marketing teams Why early integration of product marketing is a game-changer Avinode Group's success in the business aviation industry Key skills every product marketer needs to succeed The evolving role of product marketing as companies grow Want to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.   What’s in this episode: Why sustainability must be more than a buzzword How Resourcify is driving the shift to digital waste solutions Creative, budget-friendly marketing tactics that deliver The power of physical outreach and authentic user-generated content Reviving referral programs and reconnecting in person The secrets to storytelling that makes a brand unforgettable Curious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.