190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and more into a single shared inbox, helping teams automate repetitive tasks while preserving the human touch. Trusted by thousands of businesses worldwide, it empowers brands to deliver seamless, delightful customer interactions across every channel.

We spoke with Marili about how AI is changing the way they operate at Trengo - and how it has led to a future-proof mentality across the business in everything they do.

Here are some of the key questions we address:

• How do you, as a CEO, drive AI adoption across the teams in their daily operations?
• Why you may need to "update" your cultural and performance values to support the new AI era for operators?
• What is the process to make sure new AI initiatives are focused on must-haves vs nice-to-haves?
• How does she see the roles of product, engineering, and marketing need to adjust in this new era to fully leverage AI?
• Why does she encourage everyone to be ready to dedicate some "learning money" on their journey to find the best AI leverage for their business?

🎧 Tune in to hear how Marili combines empathy, discipline, and sharp business acumen to guide her team through the reality of scaling in a rapidly evolving tech environment, proving that great companies are built not just on strategy, but on people who grow with intention.