
The SaaSiest Podcast 187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi
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Jul 1, 2025 Ronni Zehavi, Co-founder and CEO of HiBob, leads a cutting-edge HR tech platform for modern businesses. He dives into what it takes to scale a company sustainably while preparing for an IPO. Ronni emphasizes the importance of a people-first philosophy, describing it as a competitive edge in the AI era. He highlights the role of line managers in maximizing AI's potential and warns against the common pitfall of mis-hiring. Listeners will also learn about HiBob's ambitious plans for growth and the strategic importance of its diverse revenue engines.
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Why Ronni Built HiBob
- Ronni founded HiBob as his third company after validating ideas at Bessemer and hating legacy HR systems like SAP SuccessFactors.
- He targeted the neglected midsize multinational market and built Bob to fit modern, global companies from day one.
The Three-M Targeting Framework
- HiBob targets the 'three M's': midsize (100–10,000 employees), modern, and multinational organizations.
- This focused segmentation created a large, underserved TAM and clear product-market fit for Bob.
Build Global Features From Day One
- Building a global HR platform requires localization primitives like calendars, currencies, languages, and regulations from day one.
- Starting global gave HiBob an advantage over US-first players when entering Europe and APJ.



