In this episode, Myles Younger, Head of Innovation and Insights at U of Digital, joins the hosts to discuss marketing measurement education and teaching technical subjects. They explore the challenges of teaching and the need for accessible education. They also touch on bridging technology and business in organizations and the importance of explaining technical concepts without jargon. Additionally, they delve into the sophisticated information storage before computers and the origin of flat files, as well as the history of the smiley emoticon in digital communication. An insightful and entertaining conversation!

We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing the same thing now at Ignite Visibility, where he is the Chief Data Officer. Listen in as we explore: Who the first data hire should be Who are the doers, wooers, and gluers of the data team Benefits of hiring from outside the marketing analytics industry How teaching marketing basics is like learning to drive a car ▶️ Watch on YouTube Links from the show: Simon Poulton on LinkedIn Simon Poulton on Twitter Ignite Visibility Hightouch

Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :) Either way, the conversation I had with John Wallace, Co-founder and CEO at LiftLab, was anything but boring. He gave the recipe they use for testing that is beyond where most companies and platforms are at in terms of testing the effectiveness of their media channels. Learn about the best practices and pitfalls of running incrementality tests, and how to think about incorporating them into your MMM. ▶️ Watch on YouTube   Links from the show: John Wallace on LinkedIn LiftLab Marketing Response Models (book)

Ben Dutter, Senior Vice President of Strategy at Power Digital, boasts over a decade of media experience and a knack for smart marketing metrics. He shares a jaw-dropping story of saving a client $6 million in wasted ad spend while holding revenue steady. Discover the intricacies of multi-touch attribution and learn about his innovative BEATS framework for measurement. Ben emphasizes the importance of creative ad performance and structured experiments in navigating the complexities of marketing metrics. Stick around for a special opportunity at the end!

This week’s guest is Elea Feit, an Associate Professor of Marketing at Drexel University’s LeBow College of Business. With a rich background in market research from General Motors and Amazon, she dives into the evolving world of marketing experiments. Elea explains the power of randomized controlled trials and the innovative 'test and roll' framework, emphasizing how even limited data can yield significant insights. She also discusses the importance of moving beyond mere statistical significance to focus on impactful marketing changes, and the latest advancements in marketing mix modeling.

Have you ever thought of going out on your own and starting your own consulting company? Yeah, me too. But there was always something stopping me - usually the golden handcuffs of a cushy job with benefits - and needing to be the primary provider for a family of 5. But today is the day I'm thrilled (and if I'm being honest, terrified) to announce that I've done it! I am now the Founder and CEO of Cauzle Analytics - a marketing analytics consultancy to help guide you through marketing mix modeling, experimentation, and advanced analysis. In this episode, I talk about what drove me to jump out of the nest, and what's in store. Then, I give a rundown of the top 9 marketing and analytics podcasts I'm listening to right now. There's so much great content out there, but it's sometimes hard to find. So here's a good place to start: Links from the show: #1 - Standard Deviation Podcast #2 - Data Unlocked #3 - Analytics Power Hour #4 - Data and Marketing Nation #5 - Marketing Unf*cked #6 - Finding Marketing Fit: Marketing Leaders in Tech #7 - The Marketing Intelligence Show #8 - What Gets Measured #9 - Conversion Tracking Playbook  

Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS marketing mix modeling platform founded in 2011. Listen in to hear what are the most common mistakes marketers make when facing economic headwinds, and how they should be making decisions in this environment. ▶️ Watch on YouTube   Links from the show: Keen - Marketing Mix Modeling platform Greg Dolan on LinkedIn The Long and the Short of It, by Les Binet & Peter Field 3 Reasons Not to Go "Dark" During a Recession How to Win in a Down Economy The Importance of Maintaining Brand Equity Through a Recession Keen YouTube Channel

Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in. Rick has a unique perspective as someone who's been building an attribution platform for 10+ years.  ▶️ Watch this episode on YouTube Links from the show: Rockerbox MMM for Shopify Rockerbox Free - data consolidation Rick on LinkedIn

Michael Kaminsky is a trained econometrician and  co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all).   ▶️ Watch this episode on YouTube   Links from the show: Recast Michael on Twitter Michael on LinkedIn

Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Known as “Attribution Gal,” Kate shares her thoughts and frameworks about how companies need to approach this complicated topic.   ▶️ Watch this episode on YouTube   Links from the show: Kate Cook on LinkedIn Attribution Gal MMM Hub Newsletter Measure Slack Project Measured  5 Minute Fridays