Measure Up cover image

Measure Up

GA4 - The Good, the Bad, and the Ugly

Nov 3, 2023
51:23

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change?

Find out why Dana DiTomaso has "I <3 GA4" stickers, and how marketers can get the most out of GA4. Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at Kick Point Inc., and the Founder and Lead Instructor of digital marketing training platform Kick Point Playbook.

▶️ Watch on YouTube

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