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Measure Up
Learning Marketing Measurement with Myles Younger
Sep 29, 2023
In this episode, Myles Younger, Head of Innovation and Insights at U of Digital, joins the hosts to discuss marketing measurement education and teaching technical subjects. They explore the challenges of teaching and the need for accessible education. They also touch on bridging technology and business in organizations and the importance of explaining technical concepts without jargon. Additionally, they delve into the sophisticated information storage before computers and the origin of flat files, as well as the history of the smiley emoticon in digital communication. An insightful and entertaining conversation!
58:26
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Quick takeaways
- Specialization has fragmented the marketing and analytics industry, making it important to build bridges between specialists in different domains by focusing on basic motivations, metrics, and KPIs to understand different domains without getting lost in technical details.
- Analogies can be powerful tools for teaching and learning in the marketing and analytics field, as they simplify complex concepts, clarify motivations, and spark insights by providing a bridge between specialists and non-specialists.
Deep dives
The Challenges of Bridging Technical and Business Knowledge
There is a growing need for bridging the gap between technical and business knowledge in the marketing and analytics field. The technology and organizational debt accumulated over the years has made it nearly impossible for one individual to stay on top of everything. Specialization has fragmented the industry, making it essential to build bridges between specialists in different domains. To navigate this challenge, it is helpful to focus on basic motivations, metrics, and key performance indicators (KPIs) to understand different domains without getting lost in technical details. Building a chain of custody based on motivations rather than technological expertise can provide a holistic understanding of the industry.
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