

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Jan 28, 2021 • 34min
62) #DigitalGrowthJourneys: Putting Love and Respect Back into Banking w/ Kerry-Ann Betton Stimpson
Does love have a place in the world of modern banking? While it might seem like the immediate answer is “no,” what if unconditional love and mutual respect were at the heart of every bank’s purpose?
In this episode of Banking on Digital Growth, I chat about this concept with Kerry-Ann Betton Simpson, the Chief Marketing Officer at the JMMB Group of Jamaica.
I talk about:
Why love and respect should be at the heart of everything that you do
Why the employee experience is just as important, if not more so, than the customer experience
Helping everybody both in your company and outside, realize the greatness that lies within them
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 25, 2021 • 53min
61) #InsideDigitalGrowth: Clearing the Obstacles to Digital Growth w/ Joe Welu & Sam Kilmer
Today, we're to go inside digital growth and continue the fireside chat conversation I started in Episode 59 with Joe Welu, CEO of Total Expert. This time, Sam Kilmer, Senior Director at Cornerstone Advisors, also joins us.
We discuss solutions to common obstacles along with best practices from industry leaders to help you build a foundation for future success.
Joe, Sam, and I talk about:
- The evolution of sales from a hard-sell to a learning-first model
- What it means that we're moving into an expertise economy
- When the size of your financial institution matters and when it doesn't
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 19, 2021 • 29min
60) #ExponentialInsights: Creating a Sustainable Competitive Advantage w/ Matt Monge
Physical or digital? Human or bot? Technology or customer experience? These questions pose a dangerous false dichotomy for financial institutions.
A sustainable competitive advantage over time emerges from people — human beings — who can pull together a technologically-driven solution drawn from disparate sources.
In this episode of Banking on Digital Growth, I talk with Matt Monge, the brand and marketing agency director for On the Mark Strategies. Matt helps financial brands be more human, particularly in the post-COVID digital world.
We talked about:
The difference between employee experience and employee engagement
Where people are getting stuck in digital transformation
How to create a competitive advantage for your financial brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 18, 2021 • 50min
59) #InsideDigitalGrowth: Fireside Chat With Joe Welu
In this episode of Banking on Digital Growth, we go inside digital growth as I share my recent conversation with Joe Welu, CEO of Total Expert, during a Fireside Chat hosted by The Financial Brand.
Joe asked me good questions about what digital growth really is, the need to define digital consumer journeys, and how to maximize growth and build trust through technology.
Here's what we talked about:
How COVID-19 has changed the way banks and credit unions are doing business
What the digital journey has in common with a Shel Silverstein poem
How to unpack the acronyms from my book
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 13, 2021 • 44min
58) #ExponentialInsights: Prioritizing the Digital Mindset w/ Ron Shevlin
We want to whip out the digital growth checklist in 2021:
Online banking - check
Mobile banking - check
Tech tools - check
But nothing's happening. Why?
Because we still hold a legacy mindset.
In this episode of Banking on Digital Growth, Ron Shevlin, director of research at Cornerstone Advisors and senior contributor at Forbes, joins me to discuss how to prioritize the digital mindset.
Here's what Ron and I talked about:
Why financial brands fall behind even when they have top technology
How traditional incumbent financial brands can capture the digital market
Ron's views on financial health scores
The one thing we should focus on in 2021
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 11, 2021 • 32min
57) #InsideDigitalGrowth: Where to Focus Your Digital Growth Strategy in 2021
We struggled to make progress in 2020 thanks to COVID. Where should we focus our digital growth efforts and energy in 2021?
In this episode of Banking on Digital Growth, I answered this question from Mark, CEO for a community financial brand in the south.
Here's what I had to say:
Learn the three Rs for digital growth in 2021
Discover the three key elements to help you leap ahead and see the future you want to create
Remember my top 12 trends and predictions opportunities for 2020 and beyond
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 5, 2021 • 34min
56) #ExponentialInsights: How Payments UX Can Catch Up to Digital Transformation w/ Michael Bank & Seth Fenster
When’s the last time you went into a bank to pay bills?
Even if that’s your preferred method of payment, the pandemic has probably brought it to a screeching halt.
In this Exponential Insights episode of Banking On Digital Growth, James Robert Lay chats with Blip co-founders, Michael Bank and Seth Fenster, about improving payments UX. They also discuss…
How accelerated digital transformation has affected financial institutions
Ways banks can appeal to the digitally native consumer
How Blip helps financial institutions improve customer experiences
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 4, 2021 • 30min
55) #InsideDigitalGrowth: 12 Digital Marketing and Sales Trends for 2021
What are the top digital marketing and sales trends for banks and credit unions in 2021?
That question came to me from Marilyn, a VP of Marketing for a financial brand on the east coast.
I answered Marilyn's question and reflected on where we've been over the last 9-10 months on this episode of Banking on Digital Growth.
Here's what I talked about:
The top 12 digital marketing and sales trends for 2021
What I got right (and wrong) about my projections for 2020
And why the best is yet to come You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Dec 22, 2020 • 38min
54) #DigitalGrowthJourneys: Leaving the Cave of Complacency w/ Kara Yaquinta
We saw five years of progress during the last eight months of 2020 as an industry. We didn't mean to, but it happened anyway. What do you need to make that kind of progress in your own personal digital journey?
On this episode of Banking on Digital Growth, I chatted with Kara Yaquinta, content strategist at Tropical Financial Credit Union. We discussed her remarkable digital journey and how she's helping lead her institution forward.
Kara and I talk about:
Getting the right message to the right people at the right time
Why financial coaching is the next big thing for brands
The role culture plays on the digital growth journey
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Dec 21, 2020 • 27min
53) #InsideDigitalGrowth: How COVID Is Affecting Digital Transformation
What have been COVID's greatest effects on digital transformation?
Brett King, guest editor for the FinTech Times, asked me that question on LinkedIn. I answer Brett's question and share why COVID isn't the end of the road for FinTechs on this episode of Banking on Digital Growth.
Here's what I discuss:
How COVID has exposed experience and communication capability gaps for incumbent financial brands
Opportunities that COVID creates for FinTech collaboration
The future COVID offers us all
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.