

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Mar 4, 2021 • 29min
72) #ExponentialInsights: 5 Steps to Improve Your Customers’ Financial Wellness
When it comes to the virus, the end of the pandemic is in sight.
But the financial implications will be felt for years.
And financial brands need to step up and help.
That’s why Whitney Loe, Director of Business Development at Ignite Sales, has outlined a 5-step plan every financial brand can follow to help their customers’ long-term financial wellness.
In this episode, we discuss:
- The pandemic’s impact on financial wellness
- What “digital” really means
- The 5 steps you need to take to improve your customers’ financial wellness
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 2, 2021 • 42min
71) #ExponentialInsights: Target Fixation: Transformation Is Looking Where You’re Going feat. Jeffery Kendall
When we learn to drive, why do we steer towards what we want to avoid?
It’s called target fixation — you need to look where you’re going to travel.
The same applies to digital transformation.
That’s one of the insights Jeffery Kendall, Chairman & CEO at NYMBUS, learned in his ongoing mission to help financial brands and to delight members and customers with best-in-class digital banking solutions.
In this episode, we discuss:
- Why the market rewards solutions to hard problems, not easy ones
- Target fixation and keeping your eye on the road ahead
- Market segmentation and why most financial institutions get it wrong
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 23, 2021 • 36min
70) #ExponentialInsights: Building a Personal Brand Means Investing In Yourself feat. Greg Martin
You’ve heard the saying: There are riches in the niches.
Well, it’s true — especially when building a personal brand.
Just ask Greg Martin, Chief Consultant at The Entrepreneur’s Banker and Commercial Banker at Truist, whose killer LinkedIn content has made him The Entrepreneur’s Banker.
He joins me on the latest episode to discuss:
- The importance of delivering value and building a personal brand
- Why it’s never about you — it’s about the hero (your customers)
- How to get started with your personal brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 23, 2021 • 30min
69) #ExponentialInsights: Why Exponential Technologies Demand Exponential Teamwork feat. Dan Sullivan
These days, technology advances exponentially.
If we only grow linearly, we’ll never harness its true power.
Transformation isn’t about technology; it’s about people.
And one way to transform your people is through exponential teamwork.
It’s a concept Dan Sullivan, Founder and President at Strategic Coach and author of over 30 books, including Who Not How, discovered early on in his career — and it has fueled his success ever since.
In this episode, we discuss:
- The wisdom in procrastination
- Exponential teamwork
- Finding who to be a hero to
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 16, 2021 • 30min
68) #ExponentialInsights: The 5 P’s of Digital Growth & Transformation feat. Jeffrey Ward
Digital transformation is thrown around a lot.
Many say they’re aiming to transform, but few do — why is that?
Usually, it’s because they are missing a key ingredient…
And that’s almost always one of the 5 P’s of digital growth and transformation.
Jeffrey Ward, Enterprise Executive at TurnKey Lender, knows all about the 5 P’s from his LinkedIn Live video series, 15 Minutes, where he has interviewed dozens of leading minds in financial brand marketing, sales and Fintech.
In this episode, we discuss:
The power of personal branding
How branding meshes with content-based networking
The 5 P’s of digital growth and transformation
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 15, 2021 • 35min
67) #ExponentialInsights: Doing Digital: Why Traditional Banks Must Transform feat. Chris Skinner
Many out there understand that traditional banks need to digitally transform or die.
It’s one thing to say you are going to transform…
But it’s meaningless without first answering the question: Into what?
In this #ExponentialInsights episode, I sit down with Chris Skinner, Author of Doing Digital, and discuss what it really means to digitally transform traditional banking.
We cover:
Why digital transformation can’t be delegated to a department
Why digital transformation really isn’t about technology at all
Why the digitally-native fintechs will always have a leg up on traditional banks
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 9, 2021 • 36min
66) #ExponentialInsights: Facing Your Fears About Customer Experience Optimization During COVID w/ Sue Woodard
"Customer experience" seemed like just another big business buzzword.
Until 2020 hit.
All of a sudden, we were forced to reinvent, reimagine, and revisit the whole concept of customer experience.
We found immense opportunities for growth.
In this episode of Banking on Digital Growth, I talk with Sue Woodard, Chief Customer Officer at Total Expert, a fintech software company that built the first enterprise-grade experience platform purpose-built for the modern financial institutions.
We talked about:
The time Sue went swimming with sharks and what she learned about life
What holds us back from optimizing customer experience
Why you need to press "pause" on digital and have a face-to-face conversation
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 8, 2021 • 31min
65) #ExponentialInsights: Bank of Tomorrow: Why We Should Look Outside the Industry w/ Bryan Clagett
It’s not hard to see the financial industry has become stifled.
It’s a victim of its own success and the commoditization of its products.
And to fix it, we need to look outside the industry.
In today’s episode, I’m joined by Bryan Clagett, Chief Revenue Officer (CRO) at Moven, to talk about why financial brands would do well to look for inspiration from outside the market.
We discuss:
Why innovation has slowed in the financial industry
How other industries may be the key to solving the problem
What the future of finance — and fintech, in particular — looks like
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 2, 2021 • 37min
64) #ExponentialInsights: Gratitude: The #1 Element for Success in 2021 w/ Sam Kilmer
The mind can only hold one thought. But it can choose one of two opposing sides — positive or negative, abundance or scarcity.
In 2019, we were running around to conferences and growing our digital presence at 7%, focused on what we didn't have. In 2020, suddenly, we were staying home and growing digital at 70%, learning to be grateful for what we had.
In this episode of Banking on Digital Growth, I talk with Sam Kilmer, senior director at Cornerstone Advisors, where he leads the fintech advisory practice working with industry providers, fintechs, and investors.
We talked about:
- The key element for success in 2021
- Roadblocks that could trip up financial institutions going forward
- The philosophy of first principles thinking versus traditional thinking
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Feb 2, 2021 • 30min
63) #ExponentialInsights: Preparing for the Wrecking Ball in the Boardroom w/ Kirk Drake
Every FinTech uses AI.
Some gain competitive advantage. Others solve old problems in new ways. All see better results than their non-AI competitors.
FinTechs are creating the future. Yet most banks and credit unions aren't even thinking about AI. Why is that?
In this episode of Banking on Digital Growth, I talk with Kirk Drake, president and CEO of Ongoing Operations and author of CU 2.0: A Guide for Credit Unions Competing in the Digital Age.
We talked about:
Why you need to disconnect from your perception of reality to embrace change
How fast AI is going to disrupt everything
The opportunities AI presents to financial brands
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.