

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Mar 22, 2021 • 33min
76) #ExponentialInsights: Digital Transformation Is a Marathon, Not a Sprint ft. Hunter Young
COVID-19 taught us all to be agile, nimble, and pivot on a dime, right?
But when it comes to digital transformation, you need to be ready for more than a sprint.
Digital transformation is a marathon.
That’s one of the key insights Hunter Young has learned as Founder & President at HIFI Agency. He joins the show today to share the lessons he’s learned from COVID-19 and how you can use them to transform your financial brand.
We discuss:
- Where financial brands get culture wrong
- Why true transformation takes years, not months
- How to embrace failure and keep moving forward
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 16, 2021 • 29min
75) #ExponentialInsights: Building Your Brand From the Boring Middle ft. Chris Snyder
Look at big sexy ad agencies.
They create funny commercials and spin off huge ad campaigns. They're the top.
Now, look at the bottom. You should see tech, web dev, mobile apps, and all that crazy stuff.
Okay, raise your eyes to the middle. The middle is landing page optimization, forms, and buyer psychology. The middle is MailChimp.
The middle is where you win.
In this episode of Banking on Digital Growth, I talk with Chris Snyder, founder of Banks.Com, a reliable and trustworthy source, democratizing access to information for financial brands and those they educate and empower.
We talked about:
- The value of Kolbe profiles to understand natural operating systems
- Why you need to double down on sustainability
- Ways to measure progress besides unit economics
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 15, 2021 • 43min
74) #ExponentialInsights: Your Newest Business Strategy - Loving Your People ft. Mohammad Anwar
If you could triple your revenue in 3 years with a new business strategy, would you do it?
In that case, love is your newest business strategy.
In this episode, I interview Mohammad Anwar, President & CEO of Softway and host of Love As a Business Strategy podcast, about how he transformed himself and his business with a people-first approach.
What we talked about:
-What love means in the workplace
-Mohammad’s aha moment & ensuing self-awareness
-Steps for leaders to transform their culture with love
-The hardest and most important micro-commitment for a leader
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 10, 2021 • 31min
73) #DigitalGrowthJourneys: Business Alignment - The Key to Your Digital Transformation ft. Cory LeBlanc
Want to know the secret to a smooth and successful digital transformation? Business alignment.
Many businesses think digital transformation is about adopting technology without any real understanding of business needs, but our guest, Cory LeBlanc, a Fintech Co-Founder, joins us to debunk that mindset and provide other sharp insights from his personal digital growth journey.
On this episode, we talk about:
-How honesty drives transformation
-Adopting technology for all the wrong reasons
-Reinventing how community banks can serve their clients
-Why it’s important to get the business lines involved with your digital transformation at the very beginning
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 4, 2021 • 29min
72) #ExponentialInsights: 5 Steps to Improve Your Customers’ Financial Wellness
When it comes to the virus, the end of the pandemic is in sight.
But the financial implications will be felt for years.
And financial brands need to step up and help.
That’s why Whitney Loe, Director of Business Development at Ignite Sales, has outlined a 5-step plan every financial brand can follow to help their customers’ long-term financial wellness.
In this episode, we discuss:
- The pandemic’s impact on financial wellness
- What “digital” really means
- The 5 steps you need to take to improve your customers’ financial wellness
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mar 2, 2021 • 42min
71) #ExponentialInsights: Target Fixation: Transformation Is Looking Where You’re Going feat. Jeffery Kendall
When we learn to drive, why do we steer towards what we want to avoid?
It’s called target fixation — you need to look where you’re going to travel.
The same applies to digital transformation.
That’s one of the insights Jeffery Kendall, Chairman & CEO at NYMBUS, learned in his ongoing mission to help financial brands and to delight members and customers with best-in-class digital banking solutions.
In this episode, we discuss:
- Why the market rewards solutions to hard problems, not easy ones
- Target fixation and keeping your eye on the road ahead
- Market segmentation and why most financial institutions get it wrong
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Feb 23, 2021 • 36min
70) #ExponentialInsights: Building a Personal Brand Means Investing In Yourself feat. Greg Martin
You’ve heard the saying: There are riches in the niches.
Well, it’s true — especially when building a personal brand.
Just ask Greg Martin, Chief Consultant at The Entrepreneur’s Banker and Commercial Banker at Truist, whose killer LinkedIn content has made him The Entrepreneur’s Banker.
He joins me on the latest episode to discuss:
- The importance of delivering value and building a personal brand
- Why it’s never about you — it’s about the hero (your customers)
- How to get started with your personal brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Feb 23, 2021 • 30min
69) #ExponentialInsights: Why Exponential Technologies Demand Exponential Teamwork feat. Dan Sullivan
These days, technology advances exponentially.
If we only grow linearly, we’ll never harness its true power.
Transformation isn’t about technology; it’s about people.
And one way to transform your people is through exponential teamwork.
It’s a concept Dan Sullivan, Founder and President at Strategic Coach and author of over 30 books, including Who Not How, discovered early on in his career — and it has fueled his success ever since.
In this episode, we discuss:
- The wisdom in procrastination
- Exponential teamwork
- Finding who to be a hero to
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Feb 16, 2021 • 30min
68) #ExponentialInsights: The 5 P’s of Digital Growth & Transformation feat. Jeffrey Ward
Digital transformation is thrown around a lot.
Many say they’re aiming to transform, but few do — why is that?
Usually, it’s because they are missing a key ingredient…
And that’s almost always one of the 5 P’s of digital growth and transformation.
Jeffrey Ward, Enterprise Executive at TurnKey Lender, knows all about the 5 P’s from his LinkedIn Live video series, 15 Minutes, where he has interviewed dozens of leading minds in financial brand marketing, sales and Fintech.
In this episode, we discuss:
The power of personal branding
How branding meshes with content-based networking
The 5 P’s of digital growth and transformation
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Feb 15, 2021 • 35min
67) #ExponentialInsights: Doing Digital: Why Traditional Banks Must Transform feat. Chris Skinner
Many out there understand that traditional banks need to digitally transform or die.
It’s one thing to say you are going to transform…
But it’s meaningless without first answering the question: Into what?
In this #ExponentialInsights episode, I sit down with Chris Skinner, Author of Doing Digital, and discuss what it really means to digitally transform traditional banking.
We cover:
Why digital transformation can’t be delegated to a department
Why digital transformation really isn’t about technology at all
Why the digitally-native fintechs will always have a leg up on traditional banks
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.


