

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Apr 18, 2023 • 32min
290) Think Less Like a Bank, More Like a Starbucks: Stopping Deposit Fragmentation
As liquidity concerns hover over several regional financial institutions in early 2023, deposit fragmentation remains one of the greatest threats to banks and credit unions. So how can financial brands fix the leakage?
James White, General Manager of Banking at Total Expert, argues retention is only half the battle. Financial leaders need to start asking where their customers’ money is going and why.
In this insightful episode of our Game Changer series, James gives some practical solutions for gaining and retaining deposits during the current banking crisis.
Join us as we discuss:
- How Starbucks leverages its loyalty program for deposits (4:00)
- Retaining customers through ROI forecasting and education (11:45)
- The deadly fallout from improper customer onboarding (19:54)
Check out these resources we mentioned during the podcast:
- Apps, crypto, and even Starbucks cards: Deposit fragmentation has been on a decade-long mission to bring down banking–and it’s not done yet
- James White
- james.white@totalexpert.com
- Total Expert
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 17, 2023 • 44min
289) Unlocking Human Potential: Fintech Growth Opportunities in Niche Markets
Too many financial institutions try to be everything for everyone, but several financial services and fintechs are finding success in giving their niche customer base a human-centered digital experience.
In doing so, leaders like Tim Hamilton, CEO at Praxent, are carving communities out of the big banking ocean.
Tim joins us for this episode of our Exponential Insights series to give his valuable perspective on vertical growth opportunities in niche financial services and fintechs.
Join us as we discuss:
- Connecting people with a human-centered tech stack (7:07)
- Vertical growth opportunities for financial services in 2023 (19:25)
- Praxent’s pivot to a niche community commitment (30:13)
Check out these resources we mentioned during the podcast:
- Blue Ocean Strategy
- Tim Hamilton
- Praxent
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 11, 2023 • 37min
288) Stop Pouting, Start Progressing: An Underdog Story of Transformational Growth
When former Baltimore Ravens tackle Parker Graham left football behind for the world of finance, he knew he was taking a chance on himself. But his locker room experiences compelled him to build solutions that would help spread financial awareness to the masses.
His path to transformation wasn’t without its share of catastrophic roadblocks, but he was determined to live out his purpose.
The founder and CEO of Finotta joins us in this episode of our Digital Growth Journey series to share his underdog story and how he moved forward by finding clarity in defeat.
Join us as we discuss:
- Pivoting from the NFL to a financial startup (10:10)
- Transforming the change mindset and personal coaching (18 :06)
- Losing it all and finding clarity in failure (24:42)
Check out these resources we mentioned during the podcast:
- Parker Graham
- Finotta
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 10, 2023 • 37min
287) Alliances and AI: Transformative Collaboration in Community Financial Brands
For decades, community financial brands have leaned on providing a superior customer experience over their national competitors. But as we move forward into the Age of AI, community banks and credit unions must become receptive to collaborating with innovative partners who can help them digitally transform. Otherwise, they risk dying alone.
In this episode of our Exponential Insights series, Chris Cox, Chief Operating Officer at Apiture, shares how collaboration, enhanced customer experiences, and regenerative AI can save community financial brands.
Join us as we discuss:
- Community financial brands and fintech partnerships (7:17)
- Misconceptions around regenerative AI and chatbots (15:21)
- Overcoming legacy technology in enhancing the customer experience (29:01)
Check out these resources we mentioned during the podcast:
- Chris Cox
- Apiture
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 4, 2023 • 41min
286) No Point B: Exponential Change, Unlearning Old Habits, and Self-Reflection
As regenerative AI takes the world by storm, we are witnessing exponential change unfolding in real-time at a furious pace. How can industry leaders and their teams hope to keep up with these historic disruptions that force us to reevaluate everything we know about banking and personal finance?
Caleb Gardner, Co-Founder and Managing Partner of 18 Coffees and author of No Point B, joins us to share his thoughts on exponential change in the financial space.
Caleb believes it is more important than ever that financial leaders self-reflect and understand not just the pace of change but the why behind it.
Join us as we discuss:
- Why faster access to information is accelerating change (5:55)
- The internet paradox and its influence on internal messaging (17:26)
- Therapy, coaching, and their impact on emotional intelligence (2935)
Check out these resources we mentioned during the podcast:
- Calebgardner.com
- 18 Coffees
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 3, 2023 • 33min
285) Embedded Finance: Creating New Revenue Streams With Super Apps
Embedded finance is changing the financial services landscape as a surge of neo banking super apps hits the market. Ivan Maryasin, CEO of Monite, believes these apps can drastically consolidate administrative workflow for small business owners and give them back their precious time.
In this episode of our Exponential Insights series, Ivan gives us his insightful take on how investing in embedded finance can provide entrepreneurs with a significant return on happiness.
Join us as we discuss:
- How super apps can create compelling value for users (3:24)
- Taking extra steps out of the small business owner’s workflow (12:48)
- The potential for return on time with embedded automation (26:46)
Check out these resources we mentioned during the podcast:
- Ivan Maryasin
- ivan@monite.com
- Monite
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 28, 2023 • 40min
284) A Product Mindset: Going from Legacy to Agile Banking
A product mindset is a promise to offer worthwhile value to your customers as efficiently as possible. Digital financial services are no good to consumers if they languish in quality assurance. But if we deliver them in bite-sized pieces, we can solve customers’ pain points one step at a time.
In this episode of our Exponential Insights series, Rob Murray, BFSI Industry Leader for 3Pillar Global, gives his thoughts on the product mindset, agile banking, and the race to transformation.
Join us as we discuss:
- Hurdles to adopting a product mindset for large institutions (2:16)
- Adopting an agile banking methodology (13:40)
- The need for a mindset shift in delivering value to customers (25:00)
Check out these resources we mentioned during the podcast:
- The Product Mindset
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 27, 2023 • 39min
283) Starting from Within: The Personal Growth Journey to Digital Transformation
Digital transformation momentum may seem out of reach to some financial leaders, but that’s because they’re trying to move mountains rather than one pebble at a time. Transformation starts with the self, and you’re not starting from a dead stop. Regardless of speed or trajectory, each one of us is already moving.
In this episode of our Exponential Insights series, we’re joined by the Chairman and CEO of NYMBUS, Jeffrey Kendall, as well as CMO and Chief Strategy Officer, Allison Netzer.
Jeffrey and Allison share their thoughts on building digital transformation momentum and the personal growth journey to our future selves.
Join us as we discuss:
- Mentally investing in a growth mindset and branding (6:17)
- Why innovation is wired to an active mindset (17:00)
- How periodically changing disciplines promotes curiosity (24:15)
Check out these resources we mentioned during the podcast:
- NYMBUS
- Jeffrey Kendall
- Allison Netzer
- Think Like a Brand, Not a Bank
- Willpower Doesn’t Work
- EOS Level 10 Meeting Agenda
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 21, 2023 • 32min
282) Data and Analytics: A Personalized Digital Experience Done Right
Data and analytics have become the default yin and yang in digital transformation, but they’re much more than just water cooler buzzwords. As Rich Carlton, President at Aunalytics, told us, financial brands need to stop putting their data solely in the hands of their IT departments and start asking the big question.
What business problem are you trying to solve?
In this episode, Rich shares his innovative thoughts on data and analytics in finance and how banks and credit unions can forge the process into a personalized customer experience.
Join us as we discuss:
- The need to build a data pipeline early in the transformation process (3:51)
- The dangers in spending too much time building instead of acting (17:57)
- Competitive advantage in owning versus renting data capabilities (25:24)
Check out these resources we mentioned during the podcast:
- Aunalytics
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 20, 2023 • 29min
281) Lending Growth: Find the Sweet Spot in Culture and Automation
Despite mountains of data at their disposal, banks and credit unions constantly fumble lending growth opportunities. Gary Lewis, Managing Director of Lending & Deposit Solutions at Jack Henry & Associates, believes it’s because many financial institutions have forgotten an important part of the customer journey.
That credit is an art, not a science. If financial brands want to maximize their loan portfolios, they have to balance culture and automation to paint a clear picture for their customers.
Join us as we discuss:
- Transforming perspective in a data-driven space (7:02)
- Empowering small businesses with proactive lending (15:30)
- Why customer service is not a differentiator for your brand (22:30)
Check out these resources we mentioned during the podcast:
- garylewis@jackhenry.com
- Jack Henry & Associates
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.