Banking on Digital Growth

James Robert Lay
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May 23, 2023 • 37min

300) Give Them Hope: Why Financial Podcasts Are the Modern-Day Public Square

Fear shouldn't stop financial leaders from starting a podcast. Kicking off a podcast can feel daunting, but the returns can be exponential, especially for lenders and advisors with a heart for helping people. To celebrate the 300th episode of Banking on Digital Growth, host James Robert Lay opens up about his own podcasting journey and its impact on educating, connecting, and empowering others. Join James Robert as he unravels the power of podcasting in the financial world and why it's an investment worth making. Join us as we discuss: - Turning the Covid shutdown into a worthwhile investment (4:05) - Gen Z’s affinity for turning to digital media for financial advice (13:15) - Why collaboration is key in executing a successful podcast (17:47) - Building trust through podcasting and video mediums (29:37) Check out these resources we mentioned during the podcast: - James Robert Lay - Digital Growth Institute - Patty Ehsaei TikTok (@duchessofdecorum) - Banking on Business You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 22, 2023 • 34min

299) The Horse Listener: Enabling Abstract Thinking Through Active Listening

As the ChatGPT conversation heats up among digital marketing teams, it’s becoming clear that knowing how to give context to AI inputs will be an important skill going forward. So how do we cut through the noise to take advantage of regenerative AI tools?   Chad Jenkins, President and CEO of SeedSpark, believes active listening is the answer to knowing how to ask the right questions. In this episode of our Exponential Insights series, we acknowledge curiosity and open up to the power of active listening in a technology strategy. Join us as we discuss: - Rising above the constant noise to gain new perception (2:17) - James Robert Lay - Jedi Master (8:15) - Training active listening by asking new questions (11:50) - How ChatGPT and AI can enable natural curiosity (20:55) Check out these resources we mentioned during the podcast: - Chad Jenkins - SeedSpark You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 16, 2023 • 46min

298) Know Thyself: How Financial Leaders Can Leverage Conative Self-Awareness

Our workaholic society often puts personal intelligence on a pedestal. But it’s our natural problem-solving instincts, or conative skills, that tend to make or break teams. That’s why the Digital Growth Institute is a major proponent of the Kolbe A Index, an evaluation that identifies how people “get things done.” In this episode of our Exponential Insights series, Ross Slater, Partner and VP at Reach Capabilities and certified Kolbe consultant, tells us how the test can boost your team’s confidence , increase productivity, and reduce stress. As Ross said, if you and your team know yourselves, then you can do anything. By understanding ourselves, we can begin to understand each other. Join us as we discuss: - Why our conative abilities matter in professional team chemistry (8:19) - When conative cloning can harm your long-term outlook (18:36) - The future of prompt engineering in AI language learning models (29:14) Check out these resources we mentioned during the podcast: - Ross Slater - Reach Capabilities - Kolbe You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 15, 2023 • 37min

297) Sell From the Subconscious: Removing Friction With Neuromarketing

Neuroscientific studies have confirmed that our subconscious desires dictate most of the everyday choices we make. In other words, our human brains naturally tend to side with emotions over logic in decision-making, which is why several financial brands are now incorporating behavioral sciences into their marketing strategies. But this mode of thinking doesn’t stop with consumers. Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, explains why your optimum customer experience will never exceed that of your employees. In this episode of our Exponential Insights series, we unpack why it’s time for financial leaders to start getting in touch with their emotions. Join us as we discuss: - Measuring emotional variables in leadership performance (4:19) - Real-world examples of a frictionless customer experience (11:15) - Neuroscience and the pursuit of empathetic self-awareness (21:20) Check out these resources we mentioned during the podcast: - Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing - Friction: The Untapped Force That Can Be Your Most Powerful Advantage - RogerDooley.com - Roger Dooley You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 9, 2023 • 46min

296) Stop Scaling Mediocrity: Curating Confidence Through Video in the Age of AI

Automation is dominating the marketing world with the continuing rise of regenerative AI. But as humanity continues its infant journey in this new frontier, many people are getting caught up in a lifeless deluge of digital pollution. And as returning guest Ethan Beute, Chief Evangelist at BombBomb and co-author of Human-Centered Communication, suggested, people’s trust in digital content will further erode the worse the noise gets. In this episode of our Exponential Insights series, we examine why video could be the great differentiator in human relationships for financial leaders and their brands in the Age of AI. Join us as we discuss: - How video builds trust and differentiates your brand (8:02) - Communicating confidence in commercial relationships (22:07) - The dangers of producing AI-generated video at scale (35:54) Check out these resources we mentioned during the podcast: - ethan@bombbomb.com - Ethan Beute - Human-Centered Communication: A Business Case Against Digital Pollution You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 8, 2023 • 43min

295) The Path to 100: Financial Wellbeing in a Longevity Contingency Plan

What if someone born today could comfortably live to 100 or even 150? As medical science and technology continue to advance exponentially, human life expectancy could reach unprecedented heights. A doubled lifespan sounds like a medical miracle, but it could come with some side effects, specifically in your retirement planning. In this episode of our Exponential Insights series, Steve Swanston, Executive VP of Sales, Revenue, and Marketing at Velocity Solutions, talks with us about financial wellbeing and longevity. Steve shares his thoughts on a pervasive instant gratification culture’s toll on personal health and why financial leaders need to start thinking about coaching people on extended life expectancies. Join us as we discuss: - Promoting good health habits with a positive mindset (8:20) - Measuring progress over perfection in personal wellbeing (20:19) - Why financial coaching will be critical in a future of longevity (32:35) Check out these resources we mentioned during the podcast: - sswanston@myvelocity.com -Steve Swanston - Velocity Solutions You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 2, 2023 • 45min

294) Citizenship Leads to Ownership: Finding Community in a Networked World

The birth of social media spurned an exciting rise of digital communities in the early 2000s. But now the medium has become a frenetic networking pool exhausted of genuine empathy and belonging on major platforms. So how can financial brands bring their members together in a real community?   To Penny Power, Co-Owner Director of Business is Personal, the answer is obvious — banks and credit unions can build a community by solving its citizen’s pains. In this episode of our Exponential Insights series, Penny shares how her tech background shaped her mission to coach business leaders on the necessity of community for disconnected people. Join us as we discuss: - Empathy and collaborating to achieve results through community (6:42) - Why financial leaders struggle to build communities (22:24) - Gaining ownership through the power of citizenship (37:34) Check out these resources we mentioned during the podcast: - penny@pennypower.co.uk - Penny Power - Business is Personal You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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May 1, 2023 • 36min

293) When the W2 Loses Its Shine: Shifting Mindset by Firing Your Old Self

The winds of change are blowing as financial leaders frantically search for answers in a chaotic banking sector. Many bank and credit union teams anxiously anticipate how these uncertain economic times may impact their lives. Yet Career and Life Coach Chuck Allen, host of the Cool Change podcast, says people can’t afford to get caught up in past experiences and future hypotheticals. Rather, only by being fully aware of the present moment can we navigate the changes happening today.   In this episode of our Exponential Insights, Chuck tells us how to find value in every experience and ride the waves of cool change. Join us as we discuss: - Why waiting for perfect circumstances is a modern epidemic (5:28)  - A reformed executive’s definition of “cool change” (14:54) - Gaining valuable insight from difficult experiences (25:52) Check out these resources we mentioned during the podcast: - Cool Change You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Apr 25, 2023 • 45min

292) Components of Growth: Empathy, Patience, and Presence

Digital Growth is a key component to just about any strategy these days. So, how do we achieve this? Is it experience? Collaboration? Principals? It's all those pieces and more. In this episode, we talk about all things growth and collaboration with Justin Breen & Mark Fujiwara. Join us as we break down how collaboration can be a catalyst for exponential growth at your financial brand or fintech: - How your mindset can align you with the best or worst opportunities (8:45) - Principals matter. It's what will define your experience (13:30) - Presence plays a much bigger piece to success than you might think (19:42) - The importance of surrounding yourself with good people (32:14) Check out these resources we mentioned during the podcast: - Justin’s New Book, Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First - Mark’s New Book, Superior Results -Coming soon! You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Apr 24, 2023 • 37min

291) Blockchain and NFTs: Build Ecstatic Engagement With Your Target Community

As the internet economy continues to decentralize with Web 3.0, blockchain technology and NFTs are steadily becoming mainstream. But many financial leaders have a jaded perspective of where this digital revolution is heading. As Lee Richter, CEO of Global Leaders Collective and co-author of The Blockchain Life, explains, we must adapt because, once technology advances, it never goes backward. In this episode of our Exponential Insights series, we discuss looking at Web 3.0 technology through a lens of wonderment. Join us as we discuss: - Educating every generation on the future of digital banking (3:29)  - Growth opportunities in the digital creator economy (14:16) - Incorporating Web 3.0 into your future marketing strategy (26:08) Check out these resources we mentioned during the podcast: - GoAskLee.com - The Blockchain Life - Roblox Gucci Garden You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

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