Banking on Digital Growth 303) Digital Secret Shopping Studies: Stop Giving Your Leads an Excuse to Leave
About 95 percent of financial brands have never participated in digital secret shopping studies. That means 95 percent of financial leaders don’t know what friction points or missing calls-to-action are turning customer leads away from their product’s website.
As Audrey Cannata, Director of Operations at the Digital Growth Institute, points out, organizations don’t have to eat the whole grocery list when identifying gaps in the online shopping experience. They just have to take one bite at a time.
Join us as we discuss:
- How failure to follow-up contributes to lead abandonment (8:18)
- Finding truth in qualitative and quantitative customer data (19:17)
- Two questions every digital secret shopping study should ask (28:06)
Check out these resources we mentioned during the podcast:
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