The Obvious Choice

Know When You Need a Course, a Coach, or a Mentor (Online Trainer Show #13)   As you start to get used to the grind, you start wanting to improve the way you do business. But it can get really overwhelming with the number of options available. You hear of people talking to their mentors, hiring a business coach, or taking courses. Which one fits your needs? After a discussion about children’s teeth, Mexican food, and geese, Jonathan, Carolina, and Ren clear your doubts on where you should invest your money, and more importantly, your time.   #JediTrainerShow   In This Episode: Keeping your children’s teeth and Churro Men [5:35] Where you spend your money versus where you spend your time [12:46] Mentors, business coaches, versus courses [13:40] Why business coaches aren’t the best option [19:01] Why do people sign up for programs? [32:55]   "Hiring a business coach as your first development source is an incredibly expensive, inefficient way to get to where you're going." - Jonathan Goodman    Start with a Course When you’re making your first step, choose the option that’s scalable – courses. For example, the Online Trainer Program helps you find a model that works for you! Meanwhile, business coaches use one-trick wonders that rarely apply to other situations.   The Common Caveats with Paying for Courses and Coaches If you want to find someone to help you, look for signs of seriousness in the work that they do. Don’t trust someone who doesn’t have any skin in the game!   When Do You Need Business Coaches? The only time when you need business coaches is when you know what you’re missing. You don’t go asking them where the success is hidden. If you’re already on the journey to get somewhere, business coaches can help you get to your destination faster.   Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd   YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Mistakes We’ve Made (And Learned From) (Online Trainer Show #12) It doesn’t feel good to make mistakes. But it’s when we mess things up that we learn and make tremendous progress. When we try to work on our muscles, we work to failure, which builds some muscle that enables you to lift more. It’s the same thing with mistakes! Join Jonathan, Carolina, and Ren talk about the different mistakes they’ve made and how they’ve used their experience to leverage their success moving forward.   In This Episode: Vapor rubs and meeting Ren for the first time [00:01] Building muscles after failing over and over [24:11] The day Carolina lost three clients in a day [27:38] Setting up good expectations [34:06] Continue doing the things that are working for you [39:57]   "That's the cool thing about progress - is that no matter how well you plan something, no matter how much you know about something going into it, the odds that it's going to work out the exact way you planned are basically zero." - Jonathan Goodman    Taking Too Many At One Time – Not Procrastinating Be aware of your limitations and work within your means. Doing more than your capabilities will likely result in a loss of clients because you won’t be able to give what you promise.   Building Great Systems for Communication When you’re observing your clients making significant progress, they might think that you’re not doing your job because you’re not switching things up! Listen and ask the right questions. Know when you need to communicate and how to communicate.   Find the Snowball and Keep it Rolling You don’t have to keep doing new things and creating new projects. If you find something that works for you, make sure to capitalize on the success it brings to the table! Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd  YouTube - https://www.youtube.com/user/JonGoodmanPTDC

How to Choose the Right Online Training Business Model (Online Trainer Show #11) As the pandemic continues to cause massive global changes, you might be seeing the need to reinvent your business. The question is, what type of model should you choose? After having a discussion about the greatness of wipes over toilet paper, Jonathan, Carolina, and Ren talk about different business models and how you can implement them in your online training career. While all of these are applicable, you don’t have to go through all of them! Just make sure to take note of the limits of each one. In This Episode: Wipes versus toilet paper and surpassing two listeners [00:59] One to a Few – where you should start [14:41] One to Many – don’t attract a lower-quality customer! [24:54] High-Ticket Programs – understand your clients! [38:21] Hybrid Programs – the best for transitioning to online training [42:29]   "Hybrid training is simply a more convenient way to offer a better service." - Jonathan Goodman  One to a Few The basics – trading your time for money. This allows you to do things on your own schedule, but this is not where you want to be forever! One to Many This might lead you to a membership model, but that tends to attract lower-quality customers. However, you can make the “One to Many” approach work by charging appropriately and hiring coaches to work with you as well! High-Ticket Programs These are usually transformation programs where you can charge higher amounts. The higher price is justified by understanding your prospect’s problem and providing a tailored solution to solve it. Hybrid Programs It allows you to offer what a client needs, when they need it, and how they need it. Your customers pay you a monthly fee as accountability and also when they need to see you in person! See Jonathan’s first article here: http://championlifestyle.blogspot.com/?fbclid=IwAR3gMzVVfTmrcUyYa9XtyNq8JCb-6mQvI35BrUlS0WePRhu1dbqrNs47658 Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd  Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Why Memberships are a Horrible Idea for Just About Every Online Trainer (Online Trainer Show #10)   Today, Jonathan, Carolina, and Ren shoot down your dreams of starting a membership program. What’s wrong with a membership program, you ask? Hear it from the experts and the people who’ve done it on a large scale. You’ll be surprised to know that there are significant differences with people that pay you thousands of dollars and those that pay $20 a month, and we’re not even talking about those that get stuff for free! All this and more after Jonathan sings his son’s newest jingle for the podcast.     In This Episode: Someone actually thought that Jonathan Goodman didn’t have a personality! [07:13]   The difference between free membership and paid membership clients. [09:43]   Creating excellent systems as an online trainer. [16:47]   Membership program clients tend to ignore the value you provide! [25:20]   The lower you charge, the more you get taken advantage of. [30:36]   “The less you charge, the more you get taken for granted…” – Carolina Belmares   “I love that… Amber, write that down!” – Jonathan Goodman   “The less you charge, the more you're taken advantage of.” – Jonathan Goodman     The Mindset Membership Programs Create People who pay less give you the most amount of trouble. Your best and most respectful customers are the ones who pay the most money. Most people who join a membership program join with an internal goal of canceling before the second payment!   Are You Really Helping at This Point? Membership programs tend to attract people that ignore the help you provide because they pay little for it. Either that, or you won’t be able to give much value to them.   Having More Resources to Provide Value Charging what you’re worth enables you to help those that truly need your help. Having more time and resources allow you to build your brand and ultimately provide value to your audience. Yes, even scholarship options for deserving people.   Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://youtu.be/6oCk3ooPe0k  

How to Produce Content to Get Clients (And Not Take Forever) (Online Trainer Show #9) Many people fail with content because they try to do way too much with way too little thought in way too many places. For you to succeed, you have to learn to step back and build a strategy behind what you want to do. Today in the “two’s company, three’s a crowd” episode of the show, Jonathan and Ren talk about how you can produce content that works. They give the steps to succeed in any platform, but including the time it costs and the reality they entail. In This Episode: A balanced diet of positive and negative reviews. [00:51] Who is your audience? You can’t please everybody! [16:44] Steps to produce good quality content on any platform. [24:08] Good, but not yet great. Don’t pay $100K to ask people to marry you! [30:48] Being energized with the things that you do. [42:28]   “If you're producing content, you're not going to be good at producing content until you put in a lot of reps.” – Jonathan Goodman   Get Good by Doing More Your body gets stronger by doing more reps. In the same way, producing more content develops your skills and sense of what works and what doesn’t. If you look at famous YouTubers’ earlier videos, they’re way worse than what they create now! Vital Steps to Produce Content Anywhere Understand the platform, who else is performing well on the platform, build your skillset with that medium, and how are people making money from this platform? Don’t Hurry to Get a Million Followers Early adopters give you much more leeway to make it as you go. They are more accepting, like people who get into an indie band before they go mainstream. People will find you naturally when you continue to produce better value for others. Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

When to Use Paid Traffic, Organic Growth, or Neither (Online Trainer Show #8) What is the difference between paid traffic and organic leads? Which is more important? Spoiler alert, neither! Jonathan, Carolina, and Ren talk about what it takes for you to advertise and find leads as an online trainer. Whether you are new to the game or a veteran figuring out how paid advertisement works, you’ll be sure to get a ton of value. Also, stay tuned to find out how you can send fanart of Carolina and her Stevia drops! In This Episode: The Mexican rite of passage [05:15] How paid advertising works and eventually fail to work for you [12:58] Advertising as a new trainer [21:24] Will you work with someone who automates conversations with you? [25:02] Speaking to five people a day [32:00]   “I believe very strongly that you should start with what you already have and take the easiest path that you have.” – Jonathan Goodman   Start with What You Already Have Take the easiest path. You have your family, friends, and friends of your friends! Anybody you’ve personally met is a more qualified lead than somebody you’ve never met online. Talk to People as a Human Being There’s a disconnect to selling a personal service when you don’t even spend the time to talk to your customers! The Simplest Advertising You Could Do It’s so simple that it’s hard to believe. Just talk to five people a day. That’s all every single online trainer ever needs to do for their business. Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd   

Creating Magical Client Experiences to Increase Retention and Grow Your Business (Online Trainer Show #7) You need to create a magical experience for your clientele. There’s a lot of talk about marketing and online training, but not much with giving a remarkable service to your clients! Jonathan, Carolina, and Ren talk about how we can make our customers feel special. We’ve unintentionally made this episode filled with more value than usual, so make sure to stay tuned! Who knows, you might catch a rare moment of hearing Amber. In This Episode: The old guy in the podcast, hairless chests, and the badass Jedi mayor [00:19] Thinking of doing something special for your clients [16:09] How to give gifts the right way [24:33] Sending actual birthday cards versus a Facebook greeting. [38:37] A nutritious episode every so often [44:52]   “There are key processes in a company that can make a ton of difference for your clients, and employees that can garner different emotions, if you know when and how to maximize this value of delighting people when they don't expect it.” – Carolina Belmares   Turning Mundane Things Into Remarkable Experiences Unexpected things have the highest potential to become an unforgettable experience. Always think of doing something special for your clients. Gifts can act as reminders and referral mechanisms! Invest Time for Your Clients If you’re already trying to help these people be at their best, why not spend a little more time to get to know them and send something that gives value instead of a promotional item? Make them feel that their money is well-spent. Maximize the Value of the Right Moment Think about giving flowers on Valentine’s day versus a random Tuesday in June. It’s the exact same action, but the latter has more meaning to it! Scale your efforts to make more human connections. Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

The Secrets to Focusing on the Right Things in Your Business (Online Trainer Show #6) A lot of people that start a business don’t realize that many of the things that matter, truly don’t. Are you too busy comparing yourselves to other “successful” people? Or maybe you’re thinking about business names, trademarks, Instagram posts, and the hottest exercises? Jonathan, Carolina, and Ren share their thoughts on what you should worry about for your business. This is the BEST set of content we’ve ever created (apparently), so you don’t want to miss this! In This Episode: - The best content of PTDC ever! [06:23] - Do you understand what your clients really want? [21:23] - Building client trust through hard work [25:35] - Your peers are not your target market. Focus on the people you serve. [37:36] - The most passive-aggressive move done by any government [42:00]   “The most effective technique ever… is actually to just repeat back to them exactly what they said, and then close your mouth.” – Jonathan Goodman    Understand What Your Clients Really Want Some of your clients might want to brag about how much they can deadlift rather than how they look. You can’t sell a program until you figure out what value your clients want to get out of your services. Building Client Trust through Hard Work Create a reputation that precedes you. Don’t focus on hot new exercises. Just trust the process and do the hard work. Focus on the Macro The small things (micro) are short term, immediate gratification-type activities. Don’t get sucked in on showing how successful you are. Concentrate on the macro where you don’t get much feedback but wake up one day with everything in place. Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Packages and Pricing (Online Trainer Show #5) Pricing can make or break your business. But with that said, you also have to choose to start somewhere. Jonathan, Carolina, and Ren talk about packages and pricing. Where do you start and how do you know when you should bump it up? Should you even increase the price in the first place? How should fit your pricing to what you want your life to be? All these and more (including the banana holder’s return) on The Online Trainer Show! In This Episode: Carolina dates the mayor and Jonathan gets an ice pack for his bed” [05:02] The most important decision in your business [13:15] When do you decide to increase your pricing? [20:33] How to make the pricing work for the things you want in life [26:03] Recalibrating your business and how much you pay your co-hosts [39:52]   “You've got to figure out what the objective truth is. What do the numbers show you? If you don't like it… you can work on systematically changing it.” – Jonathan Goodman    Should You Compare Yourself With Others? While it makes sense to do it, be careful! Most online trainers don’t know what they’re doing, so make sure to only look for successful people in different situations. Set Your Own Pricing in a Way That Works for You Once you find your niche, you will find that the people you connect with will be more than happy to pay your set price. You can snowball from there! Work Backwards From Your Goal Is what you’re doing matching what you need? Consistently reassess and recalibrate what you’re doing to make sure that you’re meeting your standards. Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Why Online Coaching Doesn’t Need to be Discounted (Online Trainer Show #4) In a heavily online-dependent world, does going online really mean having to charge less? Aren’t you still giving the same quality of service and solving the same problems? Jonathan, Carolina, and Ren touch on the importance of seeing your value as a coach in setting up your prices and increasing them as you build your client base. Stay tuned to know about the country’s mange problem and Jonathan’s sword.   In This Episode: Unclaimed land, missile silos, and Barrie, Ontario [04:00] The importance of coaching to get the results you want [14:03] Providing solutions [23:29] How much should you charge for your services? [24:35] Jonathan and the Excalibur Knights [40:55]   “Once you actually know how to do this and sell this, you literally go from charging $100 a month to $1500 for eight to twelve weeks.” – Jonathan Goodman     Providing Solutions You have to sell solutions. Communicating the solution effectively from the front matters more than what’s in the program itself.   Why Online Coaching Doesn’t Have to Done for Less Money There is no badge of honor to charge as little as possible because you deserve a life that you want to live. You are still solving problems and not giving band-aid solutions. In addition, you’re also maximizing the client’s time because there’s no commute.   Bump it Up Little by Little Establish your pricing by starting from where you are and incrementally increasing. This also helps you build up your confidence as you get used to it.    Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast   SPONSORS Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd      Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   Youtube - https://youtu.be/XSbcmh-CtSc