The Obvious Choice

What is your unique selling proposition (USP) as an online personal trainer? Every single community out there needs a health and fitness expert. So what is your 1% uniqueness factor? After discussing dead rats and poop, Jonathan, Carolina, and Ren share with you the secret to establishing your unique vision and setting your goal so you can get the reaction you want from potential clients.   In This Episode: - Ren breaks down every Hallmark and Lifetime movie [4:05] - The importance of separating yourself in the market [18:10] - How Carolina generated 800 email leads from 1 Facebook post [22:54] - Do coaches share their story enough?  [36:27] - Ren sings the theme song to “The Love Boat” [41:32]   “You have to give yourself some sort of an advantage, some sort of a reason, for your client to choose you.” – Jonathan Goodman   Separate Yourself in the Market What is your niche? Don’t market based on merit; what’s important to you is not necessarily important to your client. Your uniqueness isn’t necessarily fitness.   Recognize Where Other People Share Your Problems If you already have a community, they will identify with you. Can you train just one influential member of that community for free?   Share Your Story Everybody has a story to share. Put yours into the context of something you’ve already experienced. The more interesting you make yourself, the more interested people will be in you.   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

What is the meaning of resiliency, and how can it help your business thrive right now? In this episode, Jonathan, Ren, and Carolina discuss ways to succeed during the pandemic. Carolina shares a personal story about a time she had to “ride the waves” of her business, and how it led to her following her own advice. Also in this episode: Jonathan got a new bike, and Ren opens up about what really “chaps his hide.”    In This Episode - What is resiliency? [13:09] - What you need to do to make your business work [20:00] - Learning to ride the waves of business [21:13] - The meaning of “sonder” and how to use it [25:14] - How Ren is disgusted by the idea of a “banana holder” [27:38]   “You have to position yourself so that you minimize being hurt, and even potentially win, when unpredictable events happen.” – Jonathan Goodman    The pre-pandemic fitness industry Was the fitness industry broken? Jonathan thinks so, and he gives good advice on how the pandemic is actually a good thing for fitness professionals and their businesses.   The importance of adaptation The current situation is forcing fitness professionals to adapt, and that’s a good thing. In order to succeed right now, you need to learn how to make your business work right now.    What does “sonder” mean? It’s human nature to compare your “blooper reel” to someone else’s “highlights.” In this episode you’ll learn the meaning of the word “sonder” and how that idea can help you feel better about your business.   Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

Join hosts Jonathan Goodman, Ren Jones, and Carolina Belmares as they discuss the power of imperfect action in starting your online training business. Learn how to overcome fear, embrace ignorance, and help people for free to establish yourself as an expert. Find out how Canada beat America in a war and whether Carolina chases coyotes in this witty and insightful episode.