

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Mar 24, 2023 • 14min
41 | The 4 C’s of Every Successful Coaching Business Must Have
You need more structure. In today's episode, Jon dives deep into the four elements of all coaching businesses. The secret isn't doing all of them. It's doing one of them at a time. Most coaches kind of work on all at the same time, which results in them working really hard and getting nowhere. What's the One Thing you need to focus on right now? Focus on that, then make a different thing your focus. And so on. By the end of this short episode, you will know what to focus on and get a behind-the-scenes look at how a multi-million dollar coaching business has developed a scalable model. -- The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 22, 2023 • 1h 9min
40 | Fixing the holes in a successful online coaching company (a look behind the scenes)
Online coaching needs more than programming. Deliver a well-thought-out experience, and you'll see more client success - and money in your pocket. The one feeling you need to prevent your clients from feeling when they first sign up. Two ways to check in with clients to help you stay on top of their experience. How to get clients to refer you new clients (without bribing them) The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 20, 2023 • 50min
39 | How a coach increased their online hourly rate 250%
Finding that you're making less per hour coaching online than you were in person? Here's what you need to do about it. The decision you'll have to make so you don't get burnt out. Debunking the myth that online coaching should be cheaper Three steps to making more money in your online packages The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 17, 2023 • 10min
38 | (HOT SEAT) Rising Above The Noise Online
What makes you stand out amongst other coaches may not be what you think it is. Hint: It's about building trust. Three small tweaks you should make to your posts and profile. Finding your natural allies to grow your network with your ideal client What you should keep pinned at the top of your Instagram to connect with your followers The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 15, 2023 • 59min
37 | Overcome Any Sales Objection
Getting beaten down by sales objections? Learn to use your coaching skills to close more sales. Six common sales traps to avoid Overcoming three most common objections One big thing you're doing that's costing your sales The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 13, 2023 • 1h
36 | Nail Your Sales Call With Five Steps
Sales calls aren't just for sales - they're your first coaching opportunity. You'll need to be a curious, confident skeptic to nail it. The two goals of every sales call. Five things your potential client needs to discover during the call. Sixteen great example questions you can ask to help highlight your potential client's needs. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 10, 2023 • 18min
35 | (Hot seat) When Your Pool of Leads Runs Dry
If you've hit the bottom of the client pool and you need more clients, you'll want to do more than post more content. Get more clients by going deeper instead of widening your net How to work with your ideal client for free while still making money Leveraging your client's story through publications The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 8, 2023 • 1h 2min
34 | Never Lose A Client Again
Keep your clients longer and make more money by nailing client experience. Five questions you should ask your clients on day one. An idea you can steal to keep your clients motivated How to make renewals crazy simple The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 6, 2023 • 51min
33 | The Other Side of Inspirational Stories
Overnight success stories may seem inspiring, but there are things you don't see. The two most important questions you could ever ask in a sales call Succeed more often in everything you do with this approach How inspirational stories are messing with your head The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Mar 3, 2023 • 15min
32 | (HOT SEAT) The Headaches of Multiple Social Media Pages
You have multiple social media pages but don’t have enough time to create content for one of them. Keep your existing pages or start from scratch? Business Pages: playing the game on hard mode One hire that can benefit your content creation The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.