

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Mar 1, 2023 • 48min
31 | The Anatomy of Losing a Sale
Have you ever lost a sale and wondered what went wrong? Two things you need to find out during the sales process. Mistakes you're making when communicating with potential clients. How to recover from a lost sale and use it as a learning opportunity to improve your sales approach. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 27, 2023 • 1h 3min
30 | Are we about to see the influencer bubble burst?
The fitness industry is going to look wild very soon - and trust is going to be hard to come by. How to navigate the peaks and valleys of business Using the Desired Path method to keep your clients on track Metrics that matter that have nothing to do with social medial The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 22, 2023 • 47min
29 | Taking Cassie From Invisible To Obvious
Trying to be heard in a virtual mosh pit is practically impossible. Learn how to rise above the noise and be heard. The two paths to getting clients You have one competitive advantage Four ideas on capitalizing on your competitive advantage -- The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 20, 2023 • 57min
28 | The 5-Steps To Easy Sales
Figuring out what to sell and who to sell it to feels hard. Make it easy with the 5-step HOCS System. How to ensure your plans don't fail Use Google X's mantra to build your business Your geekiness is the key to sales -- The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 15, 2023 • 57min
27 | David Sells $5000 Packages Without Social Media
The social media grind is exhausting, and your efforts' reward can be meager. Luckily, there's another way. Knowing where the type of client you want already exists Online doesn't mean far away Even if you work in-person, online coaching plays an important role for your clients Please hit the subscribe button. -- The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 13, 2023 • 15min
HOT SEAT | Being Present While Dreaming Big
It's a tightrope walk when making the right decision for your business today while keeping that vision for the future alive. Two things to help you pick the right thing to focus on when you have a lot of opportunities The perfect person you should hire if you need to expand How not to be scared of saying no to opportunities The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 8, 2023 • 1h 2min
26 | Big Fish/Little Pond vs Little Fish/Big Pond
Which would you rather be? Neither is right or wrong but knowing which one you want to be will change how you approach your business. Three things to do when you go viral The magic 9-word email that brings in big bucks How to balance the seesaw of experience and empathy The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 6, 2023 • 59min
25 | This Dangerous "F" Word
Fine is the four-letter word that keeps you from doing more, making more, and helping more. The illusion of "fine" What clients are really objecting to when they say they can't afford your coaching Creating filters that drive choices for what you do in your business The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Feb 1, 2023 • 1h
24 | The big money lie you tell yourself
You do want to make more money...right? The vicious cycle that's holding you back Three differences between cheaper clients and expensive clients Being the canary in the coal mine for your network The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jan 30, 2023 • 58min
23 | Scarily simple marketing you should try
You've tried ALL THE THINGS to get clients - except the ones that scare you the most. Growing an online business by starting locally Message over metrics and lurkers over likers Making mistakes can get you clients The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.