The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books
Jan 25, 2023 • 1h 5min
22 | Less ego, more clients
How do you become the obvious choice to a few, instead of just an okay choice to many? Know which game you're playing Get wild clarity about who you serve and who you don't How to build a network that gives you clients, in-person or online. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.
Jan 23, 2023 • 55min
21 | Selling deep health coaching to clients who don't care (yet)
It feels like you're shouting into the ether when sharing about deep health and sustainability. So how do you get your ideal clients to care? Three things you need to know and do to get clients online The mistake coaches make when promoting sustainability and deep health How to figure out what your clients want The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.
Jan 18, 2023 • 57min
20 | Getting clients without trying to win the internet
If getting less likes on your posts is causing an existential crisis, this episode is for you. The social media system is rigged to addict and frustrate you Turning negative comments into profit The one thing you need to figure out to attract clients The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.
Jan 16, 2023 • 49min
19 | Being more than a nuts and bolts coach
You offer a lot more than programming, right? So stop selling programming. Instead, learn what your clients need from you and how to solve those problems. Where your coaching process starts The key to getting clients to buy into your coaching Understanding what you're actually selling (Hint: it's not 5lbs of fat loss) The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.
Jan 11, 2023 • 1h 1min
18 | Building A High Profit, High Impact Coaching Program
Why do some coaches sell programs for thousands while others can't sell them for $20? Two reasons why leads say you're too expensive (and what to do about it) Attract the right clients with these three types of content The full Online Trainer Mentorship sales outline you can adopt Please hit the subscribe button. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.
Jan 9, 2023 • 53min
17 | AI will be changing how you coach
AI will dramatically change the coaching industry - what will that mean for you? Why you should stop selling workouts. How technology will create even more demand for coaches. The skills you'll need to thrive with the use of AI in coaching. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Jan 4, 2023 • 41min
16 | The sweet spot of followers and 'celebrity'
What's the sweet spot for the number of followers you should have and what's the right amount of 'celebrity'? For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Jan 2, 2023 • 1h 44min
15 | Surviving and growing in the fitness industry with Bret Contreras
How do you avoid becoming obsolete in the fitness industry?In this epic episode, Jonathan Goodman and Bret Contreras dig in deep on how to stay relevant, how to refocus when you get knocked off track, and which opinions of theirs have changed over the years. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 28, 2022 • 21min
14 | Ignoring social media ‘rules’ for success
Jonathan joins Sara Smith to talk about how imposter syndrome and productive procrastination inspired QuickCoach. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 26, 2022 • 58min
13 | An existential crisis, impromptu therapy, $2,500 dinner
Your journey to making enough money to go full time as an online training may have very little with posting online. Learn what to do to get online clients without being online, join in on Jonathan’s existential crisis, and hear about Señor Asshat. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
