The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books
Dec 21, 2022 • 13min
HOT SEAT | Attracting new clients and creating content
How do you use social media to attract new clients and create content when you're already too busy? Listen in as Jonathan puts a coach from his Online Trainer Mentorship program in the hot seat to help them improve their coaching business. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 19, 2022 • 52min
11 | Buying $500 from a meat truck, future me hates current me, TukTuk
Need to improve your sales and posting on Insta ain’t cutting it? Learn from the random meat truck guy that sold Jonathan $500 worth of meat. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 14, 2022 • 12min
10 | How to get clients (even if you’re brand new)
Jennifer Van Barneveld-Pe, client acquisition expert, shares unconventional tips on attracting clients. Topics include prioritizing value over follower count, building authentic connections, and the power of genuine interactions for business growth.
Dec 12, 2022 • 55min
9 | Mimosas, reading wrong, and a travel hack
The team discusses the craftiness of Tropicana’s mimosa product and why it might be a good move for your business. You'll also hear about how your humanity helps you sell and Ren and Amber teach Jon about white elephant gifts. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 9, 2022 • 10min
Bonus Episode: How do you leave a stable career for your dream?
Hear the advice that Jonathan shares with a coach via Instagram. Leaving a comfortable, stable job and following your passion is scary. Jonathan shares the theory of fear, how to set yourself up to make the jump, and how to take care of yourself and your loved ones when you make the jump. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 7, 2022 • 55min
8 | 7-figure membership failures, why people don’t buy, and constraints
In this beast of an episode, Jonathan shares his Whales and Minnows philosophy that he uses to drive his business and live his life, how his positioning of the Online Trainer Academy hurt the business, and Ren shares how his client had their images and social media quotes taken for an article without her permission. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 5, 2022 • 57min
7 | Pornography as research???
Jonathan shares what it took to get one of his posts to reach 2,270,219 accounts on Instagram and what you can apply to your social media profiles. Ren shares one of his most brilliant thoughts about why you, and your network, need to see the same content repeatedly. Amber shares an example on how to make your promotional posts more simple and effective. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Dec 5, 2022 • 54min
6 | Mr Beast, Influencer hopping, and never logging into TikTok
In this episode, Ren gets help from Jonathan about making his email newsletter not suck; you’ll learn how to develop that gut feeling around making choices in your business, and the team reminds coaches that you don’t need to be the best - you just need to be one step ahead of your clients. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Nov 28, 2022 • 1h 5min
5 | Great coaching, basketball’s boring, and sadly, people don’t like my face
Jonathan and Ren are on their own today - what could possibly go wrong? Laughing at Elon Musk's master trollery and what lessons you can take from it, the Hangover Habit, and the pro coach move that helps you prevent frustrated clients. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at www.QuickCoach.Fit
Nov 23, 2022 • 53min
4 | Mt. Stupid, Thong song, and the black Homer Simpson
Jonathan shares a recent bout of harassment he’s encountered online for being Jewish. The team discusses the misuse of the word ‘woke,’ and Ren and Amber try to explain to Jonathan why coaches buy expensive software for habit coaching. For more, listen and subscribe to the Goodman Show on your favourite podcast app. The Goodman Show is presented by Quickcoach.Fit, free professional software for trainers to impress their clients. Register your free account today at http://QuickCoach.Fit/
