

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Aug 11, 2023 • 24min
101 | (HOT SEAT) 17 Years In And I'm Nothing Special
When you've been in the industry for a long time and have seen it all, it's easy to feel like there's nothing special about what you do. You couldn't be further from the truth. Leveraging decades of experience to stand out Responding to popular "advice" without putting others down Having fun and connecting with others by poking at yourself -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 9, 2023 • 58min
100 | A Few Stories
If you want more opportunities, creativity, and oomph in your business - start collecting more life experiences. Get better at marketing before doing it for yourself A one-word experiment that led to finding a soulmate in 2 1/2 weeks and how it applies to your business The best way to learn -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 7, 2023 • 54min
99 | Make It Easy Before You Make It Hard
Walk before you run. Focus on nailing the easy stuff first before you optimize. Make converting content to leads easy The difference between information that can be communicated and sold versus useful Digging into why you might be focusing on the wrong things (and how to fix it) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 4, 2023 • 17min
98 | (HOT SEAT) Attracting The Wrong Clients
In your attempts to be professional, you may find yourself attracting the wrong clients. Before you revamp your target market, try these ideas first. Redefining "professionalism" for more authenticity What to focus on more than the demographics of your clients Try this exercise if you identify with your ideal client so you can tell more relatable stories -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 2, 2023 • 49min
97 | Succeed Where AI Fails
Feeling displaced as AI and tech innovations explode? Before panicking, remember: the human touch will always be needed. Fear of tech advancement is a story as old as time Stop attending other parades Your human inefficiencies are what make you valuable -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 31, 2023 • 51min
96 | Raise Your Prices Painlessly
You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going up, but it doesn't have to be. How to know when it's time to raise your prices and why "I just want to help people" is a cop-out How to communicate your price raise with clients Make it easier for leads to buy more expensive packages by switching from "so what" to "so that" -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 28, 2023 • 13min
95 | (HOT SEAT) Find More Of The Right Clients
You have a client you absolutely love. In a perfect world, you'd have 100 clients just like them. So how do you do that? Diving deeper into the details of your ideal client The ethical bribe that acts as a bat signal The difference between generating traffic and capturing it -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 26, 2023 • 47min
94 | 5 Steps To Making Business Simple
Let's face it - you might be overcomplicatiung things just a smidge. Take a step back, simplify your business, and regain your sanity. What ability you might be overestimating when creating your business Mistakes you're making in creating products and packages How long you should test your methods before switching gears -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 24, 2023 • 57min
93 | Build A Referral & Renewal Culture
Are you super focused on getting new clients? Get a bigger ROE (Return On Effort) by focusing on referrals and renewals. The 5-minute magic activity that creates a renewal culture When you should first ask for a renewal Get referrals without ever asking your clients for them -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 21, 2023 • 17min
92 | (HOT SEAT) Leveraging Client Referrals From Doctors
You've connected with local doctors, and they're referring you to clients. Now what? Letting things burst at the seams before solving imaginary problems Making referrer's lives easier and using existing connections to make new ones Creating a community around your network -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.