

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Jul 19, 2023 • 49min
91 | Pull Your Business Out Of A Hole
Going from killing it in your business to finding yourself at the bottom of a hole sucks. The good news is - there is a way out. Rapid rise, ego inflation, and hitting rock bottom How to cut the dead weight and refocus Shedding the ego and starting back at first principles -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 17, 2023 • 55min
90 | How To Hire
Hiring help using conventional wisdom as a small business creates unnecessary work. It's a lot more simple than you think. Why you shouldn't be doing interviews What you do and don't need to know when hiring someone Where to actually find people to hire -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 14, 2023 • 15min
89 | (HOT SEAT) Converting Leads Through Content
Having the same conversations with the same people over and over again? It's time to look at your social media to ensure you're actually attracting your ideal clients. Communicating clearly who you're for and telling stories your ideal client can seem themselves in Stop, collaborate...and grow. Skyrocket the number of conversations you have using social media stories -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 12, 2023 • 58min
88 | Make Good Decisions Faster Pt. 2
Save time, endure less stress, and create a brighter future with faster decision-making. Future-proof your ideas How to swing the odds in your favor consistently 3 topics to understand that gives you a head start no matter what you do -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 10, 2023 • 53min
87 | Make Good Decisions Faster Pt. 1
You're bombarded with decisions to make every day. Half the battle is knowing the right questions so you can make them faster while avoiding responding too emotionally. The two systems your brain uses to make decisions 4 questions to filter your decisions through The one thing you should nail -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 7, 2023 • 22min
86 | (HOT SEAT) Creating Content Takes FOREVER
Creating content taking up a lot of time? You want to make sure it's doing as much work for you as possible. How long it takes to create good content and why Avoiding competing with full-time content creators Worries about repeating content -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jul 5, 2023 • 55min
85 | Guaranteeing Your Good Luck
Good luck doesn't just happen - you have to help it along. "Live today like it's your last" attitude may be causing more harm than good Knowing your impactful daily tasks Resetting expectations based on your season of life -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

13 snips
Jul 3, 2023 • 58min
84 | You're Over Preparing
If you're waiting to launch a new service or business, you need to hear this: There is such a thing as being too prepared. The "worst" business advice you should take Your business priority sequence Optimistic ignorance is the key to getting things done -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Jun 30, 2023 • 21min
83 | (HOT SEAT) Getting Out Of A Rut
When sales are down and things just aren't running smoothly, it's easy to get stuck in a rut. When that happens, it's time to get re-inspired and re-energized. Clarifying your vision by focusing on 5-10% of your audience How to get creative and have fun Lessons from the latest Twitter trend -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

4 snips
Jun 28, 2023 • 1h 2min
82 | 4 Ways To Succeed When You're On Your Own
Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to share or test something out. You're going to have to do this without their help. Here's how. Where everything's made up and the stats don't matter How to include others and collaborate to grow Why you're probably a year too late in marketing your business (and the smartest marketing approach you should take) -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.