

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Sep 4, 2023 • 17min
111 | 99% Of Influencers Are Full Of Shit (Greatist Hits)
Modeling your business using advice from an influencer who seems to have a big following online probably isn't the best idea. Knowing when you can and can't trust an influencer What influencers say to do vs what they did to grow their business What you have to give up in order to get what an influencer has -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Sep 1, 2023 • 20min
110 | (HOT SEAT) Simple and Consistent Lead Generation
Feast or famine leader generation can have you Googling for the best way to make it consistent. There isn't a best way, but there is a better one. Separating the purpose of your social media channels and your newsletter A blueprint to find the perfect ethical bribe to offer What to do and say after someone opts into your ethical bribe -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

6 snips
Aug 30, 2023 • 32min
109 | Viralnomics
Learn how to increase awareness, engagement, and sales for your business with these four big ideas. Explore the concept of desire paths in design and how they influence user behavior. Understand the importance of respecting boundaries in the gym and connecting with communities. Discover the hidden world of data collection and personalized advertising. Find out the power of connections and engagement for success.

Aug 28, 2023 • 43min
108 | 6 Things The Public Doesn't Get About Trainers (But Should)
There are a lot of things that clients just don't "get" about trainers. These are the 6 things we really wish clients would understand. What trainers care about more than a client's measurable goal How sainthood and poverty are related What trainers have gone through to get where they are (and why they should charge more than they do) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 25, 2023 • 19min
107 | (HOT SEAT) $112,000/month And Under Pressure
You did it! You hit a new sales record but now what? Between hitting your big, scary goal and feeling burnt out, it's hard to know what to do next. You can't grow your social media and your business at the same time while keeping your sanity The difference between who you sell to and who you serve Maintenance mode isn't just for fitness goals -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 23, 2023 • 52min
106 | 2,500 followers, but a sale? Not one.
If you're not getting sales on social media, the solution isn't more followers. There are two BIG reasons why you're not getting sales. Why more followers won't solve your sales problem Two things that explain a 0.12% conversion rate What to do if you need clients now -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

Aug 21, 2023 • 40min
105 | Get What You Want By Asking Better Questions
Explore the power of asking for what you want and the importance of asking specific and clear questions. Learn about goal setting and the challenges of monetization in the magazine industry. Discover how asking better questions can help in various situations like generating leads and coaching effectively.

Aug 18, 2023 • 16min
104 | (HOT SEAT) The Process To Find Your Weird
Everyone keeps telling you to be unique but, uh - how do you do that? Especially if you don't want to be offensive or divisive. How to build trust that doesn't give you the ick What's your beige flag? Finding your weird connection with everyone you meet -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

4 snips
Aug 16, 2023 • 52min
103 | Over-Busy, Under-Results? Listen Now.
Learn how to re-prioritize tasks to be less busy and get better results. Explore the importance of connecting content to profit and planning for vulnerabilities. Discuss the significance of distribution channels and resource sharing in business. Discover the process of reevaluating priorities and clearing the schedule. Plus, get a recommendation and gratitude from the hosts.

Aug 14, 2023 • 46min
102 | Stop Working "On Your Business"
Instead of taking a shotgun approach to your business, make bigger impacts with laser-sighted precision. Sprints aren't just for cardio The most important skill to get good at (out of 7) Why your content doesn't convert and how to figure out how to fix it -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.