

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Oct 18, 2023 • 47min
130 | Become The Expert Amongst Experts
Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently. The IIIAF drug everyone is addicted to The most messed up thing about being named one of the 45 best trainers in the world Being the best has nothing to do with actually being the best As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter here. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Oct 16, 2023 • 49min
129 | Building Your Ultimate Sales Machine
Learn about impactful books and their value. Discover productivity tips and time management principles. Embrace failure and try new things for success. Understand the difference between tactics and strategy. Build a greater and engaged following on social media. Explore the challenges of selling fitness as a long-term commitment.

Oct 13, 2023 • 16min
128 | (HOT SEAT) What Local Marketing Means
Learn about the benefits of local marketing and how it can help grow your business. Discover ways to attract your ideal clients through community charity events and divide and conquer events to boost attendance. Embrace the possibilities and outcomes of your marketing efforts. Hear about the importance of being present, giving back to the community, and taking immediate action. Find out how improvisation plays a role in running kids' practices, local marketing, and community events.

Oct 11, 2023 • 44min
127 | The Leap Frog Effect For Better Focus
Explore the concept of focus and the challenges of multitasking. Discover the leapfrog effect for resetting our fitness levels. Learn the importance of checklists in managing businesses. Dedicate 30 days to focus and achieve significant progress. Question the motive behind getting more followers on Instagram. Reflect on skill acquisition in adulthood. Understand the game and make choices in life.

Oct 9, 2023 • 48min
126 | The Unexpected Influences Behind Jonathan's Success (Part 2)
The discovery process that let to the decisions that Jonathan made. Running a business while living in a cave is hard From a janky Power Power slide show to a course that's lasted over a decade Ren coaches Jonathan on how to show up every day and not stress -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready. -- And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.

Oct 6, 2023 • 17min
125 | (HOT SEAT) The Fitness Magician
You don't have to choose between keeping your in-person job or going fully online. You can have the best of both worlds. The best way to be professional online, have more fun and attract more clients Not relying on friends and family to share your social media posts Be clear instead of cute when asking for clients and talking about what you do -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready. -- And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.

Oct 4, 2023 • 55min
124 | The Unexpected Influences Behind Jonathan's Success (Part 1)
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- After going from trainer to owning multiple multi-million dollar businesses, Jonathan has learned that if you allow yourself to wander a little aimlessly and be curious, you'll find success faster than if you try to forge a straight path. And along that path, there will be people, books, and experiences that help you find your way. The two stories that became the marketing philosophy for The PTDC that you'll want to adopt The book and mentor that changed Jonathan's trajectory from being a trainer to building her business Lessons learned from 137 phone calls -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready. -- And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.

10 snips
Oct 2, 2023 • 1h 6min
123 | The 4 Big Buckets of Wealth Management
The podcast explores topics such as significant life decisions, wealth management entities and structures, taking debt against assets, real estate investing with a joint venture partner, benefits of working with a financial advisor, childhood collecting and investing in Mint, achieving financial success through geo arbitrage, and choosing between cash for life or a one-time payment.

Sep 29, 2023 • 20min
122 | (HOT SEAT) 15 Clients Away From Financial Freedom
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- As you grow your business while working a "day job", you might find yourself in a state of limbo where you're transitioning from your regular job to your business full time. You may not need as many clients as you think to fully transition and getting them is a lot easier than you think. The single most significant marketing strategy How to make the perfect program with language your ideal client will relate to Generating referrals while improving adherence -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready. -- And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.

Sep 28, 2023 • 10min
All About the Obvious Choice Business Summit
Simplify Your Business by Becoming The Obvious Choice! --> www.obviouschoicesummit.com Please register for the Free Virtual Summit Event, October 6-8. 100% for charity. Speakers include: Ben Patrick (Kneesovertoesguy) Jason Feifer (Editor in Chief: Entrepreneur Magazine) UJ Ramdas (Creator: 5 Minute Journal) Dr. Gloria Mark (Chancellor's Professor: University of California) Rachel Rodgers (Founder: HelloSeven) Michael Easter (Author: Comfort Crisis) Dandapani (Hindu Priest) Dr. John Berardi (Founder: Precision Nutrition) Rory Sutherland (Vice Chairman: Ogilvy UK) And many, many more. Save your spot at www.obviouschoicesummit.com