

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Nov 10, 2023 • 24min
140 | (HOT SEAT) What To Hire For
As your business grows, you'll start looking to hire. The hard part is figuring out what exactly you should be hiring for. Deciding on what to offload first "But they're not me." Justifying raising prices -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 8, 2023 • 37min
139 | Make More By Being The Bad Choice
Every coach struggles with knowing their worth. To be worth more, you offer more things to more people. This expansion is actually hurting your worth, not increasing it. Protecting your inputs and why being turned down can be a compliment The reason why you're getting price objections Why people will choose you over the next coach -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 6, 2023 • 1h 2min
138 | "F*** It, I'm done"
At one point, you have to call it. You've read enough books, taken enough courses, and researched enough. Know when enough is enough, and it's time to take action. Using data to go from assumptions and ideas to a successful product Testing your hypothesis to see if what you're building is something people will buy Why you'll never be 100% sure and taking the leap anyway -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 3, 2023 • 13min
137 | (HOT SEAT) Ironing Out Content and Scheduling
Going from in-person training to online can be a bit of an awkward transition. Everything from managing your schedule to content creation can feel a bit jumbled, but it doesn't have to be. Easing the transition from in-person to online Clipboard trick for content generation Keeping momentum by keeping this thing in arm's reach Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

4 snips
Nov 1, 2023 • 1h 5min
136 | Finding Your Way
When your attention, time, and energy is constantly bombarded, it's easy to lose your way. Finding your way back is a lot more obvious than you might think. Don't turn a blind eye to the signs in front of your face Normal gets you nowhere Good enough. Close the book. Implement. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Oct 30, 2023 • 55min
135 | Managing Time WIth Kids In Tow
You've built the perfect schedule but keep falling off track. The perfect schedule isn't meant for you to adhere to perfectly, but to know what to get back to when you do fall off. The trick is knowing how to find your way back. Protecting your Golden Hours and Schrödinger's Fire Don't put the nail in the wall yet The broken skull and other grounding momentos -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Oct 27, 2023 • 14min
134 | (HOT SEAT) Where's My Next Lead Coming From?
It can feel like everyone is doing more, better, faster than you. It can make you wonder, "What if my lead well goes dry?" It's not "a" person who is moving faster than you The biggest thing you should figure out how to do next How to court potential new hires -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Oct 25, 2023 • 42min
133 | Beware of Reckless Ambition
Being ambitious is often praised and is a source of pride for a business owner. There's a line where it goes into reckless territory. Be sure you know how to recognize the line before you cross it. True Ambition vs. Chaotic Ambition and how to tell the difference Being tactic driven is causing you to chase your tail A broken clock is right twice a day -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

4 snips
Oct 23, 2023 • 45min
132 | The Biggest Fan Theory
Investing in oneself, business, and relationships is crucial for success. The podcast explores the value of networking and becoming someone's biggest fan. It also discusses the publishing process and the importance of detachment and having a developmental editor. Leveraging fanhood in charity campaigns is highlighted as a way to make a positive impact.

Oct 20, 2023 • 17min
131 | (HOT SEAT) 10k+ Months - It's Time To Hire
The best time to hire someone to share your work load is before you're bursting at the seams. But how do you find, hire, and onboard another coach so you can buy your time back? The best person to hire is right under your nose Why hiring a new coach is a kick in the ego nuts Which clients should go to your new coach versus you -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.