

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Dec 4, 2023 • 60min
150 | 16 Lasting Laws of Online Training
Whether you're new to online training, growing your client list, or knocking it out of the park - use these laws to help you get started, grow, and keep yourself grounded. Numbers are the exit door from the sales rollercoaster Start as a garage band The strength of weak ties -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 1, 2023 • 18min
149 | (HOT SEAT) Repurpose Content On a Big Scale
Creating content takes forever. The last thing you want is to only use it once. You need a system to get more out of every piece of content. Learn how the big content producers pump out high-quality content fast and repeatedly. The podcast repurposing method that isn't effective anymore - do this instead An extra incentive to offer to prompt DM's from leads The content with a long shelf life and that's repeatable -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 29, 2023 • 1h 3min
148 | Marketing Mistakes Great Coaches Make
Too much knowledge could be hampering you from making progress in sales and marketing. Listen in on the presentation Jonathan gave for The Sports Nutrition Association to help coaches make better marketing choices. The marketing lesson from Thomas Edison you must try How 90% of sales happen and is perfect for coaches who hate social media The 4 stages of posting content (and why you never leave stage 2) -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 27, 2023 • 43min
147 | Good Information, Bad Advice
The information economy has been made to be addictive. Along the way of stockpiling information, you may be implementing things that aren't the right choice for you. Their 'now process' versus 'how they got there' process Protecting yourself from taking bad advice that sounds good No, you're not doing "professional development" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 24, 2023 • 6min
146 | (HOT SEAT) Keeping Momentum After First Success
After your first launch is a major success, you wonder if you can replicate the success. Why your first launch success is an outlier Don't make this mistake after launch How to follow up with previous leads -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

7 snips
Nov 22, 2023 • 51min
145 | Break The Informed Pessimism Mindset
The podcast explores the concept of information overload and the importance of optimistic ignorance. It discusses the speaker's experience in publishing a book and the challenges faced. It also delves into the value of combining skills from different fields for success. The benefits of thought experiments, podcasting, and teaching as a learning strategy are discussed.

Nov 20, 2023 • 38min
144 | Counter Punching For Creative Ideas
Mental blocks or lack of inspiration can get in the way of being creative. Learn how to get out of a creative rut and find your version of selling bandaids on a bus. Give your little kid an unplugged gaming controller Getting out of your own world without needing a plane ticket - or leaving your couch Learning to spin content on the 1's and 2's and using your offline social media channels -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 17, 2023 • 18min
143 | (HOT SEAT) Training Your DM Setter
It's exhausting to keep up with leads in DMs. Having to remember details and following up with people for months. It's no wonder it's one of the first jobs coaches are excited to hire for. How do you do it and make sure they're good? The most important job you'll hire What most people miss when DM'ing The type of payment structure to implement -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 15, 2023 • 36min
142 | 7 Formulas To Boost Your Engagement
Rodale tested headlines in Women's Health, Men's Health, Prevention, and Runner's World magazines over several years. Seven battle-tested formulas generated the most engagement. Now, you can steal them to use for yourself. Two magic words that get lots of clicks The headlines that engage more for men and for women Find what's having its cultural moment -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Nov 13, 2023 • 48min
141 | Gaining & Maintaining Content Momentum
Content success seems to be in fits and starts - random, even on the best day. How do you give it a kickstart and keep up the momentum? Make sticky content so people stay longer How to think about content and experiment to try Why naming affects content shareability -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.


