

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Dec 27, 2023 • 1h 3min
160 | Creating Work That Lasts
Creating work that lasts, prioritizing long-term impact over short-term success, the process of creating a comedy show, the importance of core audience, seeking validation and letting women find solutions, building success with a small customer base, creating words in videos and the use of AI software.

Dec 25, 2023 • 53min
159 | Make Your Monkey Juggle Fire First
When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you should be teaching your monkey to juggle fire. Making your beer taste better Being happy when people steal your work Doing more than showing up to the bar -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 22, 2023 • 19min
158 | (HOT SEAT) How To Make Content That Connects
If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting with your intended audience. How to find your core message The Bed of Nails Paradox Squeezing too much into one 'container' -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 20, 2023 • 57min
157 | How To Get 5 New Clients This Week
Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge. Five ingredients for a successful launch How you'll know you've chosen the wrong market How to reach out to people without being weird -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 18, 2023 • 42min
156 | Increasing Sales with a Single Nail
Getting clients to see the value in what you do feels tricky. The truth is, it really isn't. You just need to take a different approach. Avoiding the phone bill approach Three factors in customer satisfaction The Bed of Nails Paradox -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 15, 2023 • 33min
155 | (HOT SEAT) Converting IG Leads Framework
You've created fantastic lead magnets but aren't getting as many requests for them as you'd hoped. Fix how you pitch your lead magnets and watch your DMs blow up. What works better than a post to get responses The framework to write convincing posts One thing to do after a post goes viral -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 13, 2023 • 52min
154 | 5 Personal Questions To Ask Yourself
In order to grow, we sometimes have to ask ourselves some tough questions. Where comfort is breeding guilt and holding you back Who you're comparing yourself to and the standards you judge yourself against Accepting who you are and not who you think you ought to be -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 11, 2023 • 51min
153 | Letting Your Geek Flag Fly
If you've been struggling with the direction of your business and getting clients, the way to fix it is a lot more simple than you think. What's better than being the best? The 4-part checklist to choosing a good market Finding your SNASA -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Dec 8, 2023 • 29min
152 | (HOT SEAT) The Biggest IG Content Mistake
Learn the biggest mistake to avoid when posting on Instagram, the value of podcasting for lead generation, and the easy content tweak to improve engagement and lead generation. The podcast also discusses growing an audience outside of Instagram, the importance of a strong hook, creating separate accounts for different countries, book promotion, and setting a foundation for book publishing.

7 snips
Dec 6, 2023 • 46min
151 | Building a No-BS Personal Brand & Starting Over
Louis Grenier from Everyone Hates Marketers shares his journey of starting over and building a personal brand. Topics include firing staff, starting a niche website, building a personal brand, overcoming challenges, and content creation strategies.