151 | Building a No-BS Personal Brand & Starting Over
Dec 6, 2023
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Louis Grenier from Everyone Hates Marketers shares his journey of starting over and building a personal brand. Topics include firing staff, starting a niche website, building a personal brand, overcoming challenges, and content creation strategies.
Identifying core offerings and aligning them with the business message leads to a more effective approach.
Consistency in content creation, engaging with the community, and clear messaging are crucial for personal branding success.
Deep dives
The importance of personal branding in running a business
In this podcast episode, the speaker discusses the significance of personal branding in running a business, whether it is a solo venture or a larger organization. They emphasize the connection between personal branding and content creation, highlighting how it can contribute to business success.
The pivotal moment of making difficult decisions
The podcast episode recounts a pivotal moment in the speaker's business journey, where they had to make tough decisions. These decisions included letting go of staff and reevaluating their strategies. The episode explores the challenges and lessons learned during this transformative period.
The power of focusing on what works
The speaker shares their realization that instead of trying to do more of what wasn't working for the business, they needed to focus on what had already proven successful. By identifying the core offerings that resonated with their audience and ensuring their business was congruent with their message, they were able to create a more effective and streamlined approach.
Creating consistent and value-driven content
The episode highlights the importance of consistency in content creation and engaging with the community. The speaker shares how they prioritized appearing on podcasts, engaging in conversations, and authentically connecting with their audience. They also discuss the value of repurposing existing content and the significance of clear and quality messaging.
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