The Obvious Choice

Social media isn't just about amassing followers; many business owners thrive quietly without big audiences. The podcast explores how effective communication surpasses mere follower count for sales success. A viral campaign illustrates that brand awareness alone doesn't guarantee profits. It also emphasizes shifting from competition to collaboration, showcasing how strategic partnerships can create meaningful connections with the right audience. Discover a smarter approach to leveraging social media for real business growth.

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

A tap on the shoulder on the subway."Is that a sales book?" he asked.I took the subway instead of driving to read. It turned into a 15-minute impromptu business consult with a man named Mandeep.”It’s more about business structure,” I said, showing him the cover of Clockwork: Design Your Business to Run Itself.He told me he was a new business owner with an e-commerce store.Read the full article here: https://www.theptdc.com/articles/me-and-mandeep-talk-about-mentorship-on-the-subwayPre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

The discussion emphasizes the dangers of comparing yourself to others and fixating on their success. It delves into the sacrifices behind achievements, urging listeners to appreciate the full journey rather than just the outcomes. By sharing personal anecdotes, the host highlights the importance of recognizing that the admired paths may not align with one's own aspirations. This thought-provoking conversation encourages a healthier perspective on success and personal growth.

Discover the art of seasonal living to combat burnout in both life and career. Learn how embracing periods of intensity followed by rest can enhance your well-being. The discussion highlights the benefits of decluttering and simplifying your environment. Personal stories reveal how targeted engagement fosters renewal and connection. Explore the 'slinky effect' to identify absurd routines that lead to exhaustion. Ultimately, prioritize intentional living and community support for transformative change.

In a world dominated by AI, mastering small talk is more crucial than ever. The discussion delves into practical strategies for introverts to boost their confidence in social settings. Learn about 'doorknob questions' that spark engaging conversations and the importance of mutual interests. With valuable tips on maintaining dialogue flow, listeners discover how to turn superficial chats into deeper connections. This insightful guide provides exercises to alleviate anxiety and enhance social skills in today’s digital age.

In a world increasingly influenced by AI, the importance of choosing meaningful work becomes crucial. The discussion emphasizes personal fulfillment and emotional connections, offering five tests to evaluate our tasks. Engaging in fulfilling work not only brings satisfaction but also energizes the mind, even when physically exhausted. Personal anecdotes highlight the transformative power of striving for valuable work, encouraging a mindful approach to enriching activities over mere leisure. It's about working for growth, not just rewards.

Discover how success isn’t just about hitting goals but about creating systems that celebrate every small win. Emphasizing personal stories, the discussion highlights the importance of recognizing milestones to foster a positive mindset. Instead of traditional goal-setting, embrace a journey filled with personal connections and rich experiences. Learn how these practices can enhance fulfillment and truly define what success means for you, encouraging continuous progress in life and work.

Discover the secrets to growing a social media presence from scratch. Learn about the 'sea lion strategy' that connects you with established communities. Hear a case study of a young podcaster who thrived through genuine engagement. Explore how forming connections can outshine mere content creation. Understand the importance of becoming the obvious choice for your audience and how meaningful networking can lead to deeper relationships. This is your guide to mastering social media engagement!

Dive into the world of transformative literature with a discussion on five life-changing books. Explore the power of fiction in understanding humanity, particularly through the lens of Matt Haig's 'The Humans.' Discover how physical health fosters creative excellence and the challenges of staying active over time. Uncover influential reads that blend marketing mastery with poetic insights, and learn to navigate uncertainty with an anti-fragile mindset, drawing practical applications for life and business.