

The Obvious Choice
Jonathan Goodman
Forget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
Mentioned books

Jul 11, 2025 • 36min
341 I Less Doing, More Living I Jonathan Goodman and Ari Meisel
Ari Meisel, a productivity expert and author, shares insights on optimizing life through systems and automation. He discusses how embracing constraints can drive innovation while managing family and career. The conversation also covers the nuances of outsourcing creative tasks and the importance of human taste, even in the age of AI. Intentional communication tools are highlighted for enhancing clarity, efficiency, and deeper connections in business. Ari emphasizes structured feedback systems to boost productivity and motivation, making a strong case for modernizing our workflows.

Jul 9, 2025 • 43min
340 I Doing Hard Sh*t Together Creates Deeper Connection
Discover how shared challenges can strengthen connections in personal and professional relationships. Explore the transformative power of confronting difficult conversations for personal growth. Delve into the significance of authenticity in self-expression and relationships, and how writing can serve as a path to self-discovery. Learn about the impact of micro-interactions on well-being and the importance of community in combating isolation. Through rich narratives, gain insights into fostering meaningful connections that enhance our quality of life.

5 snips
May 21, 2025 • 7min
339 I You're Using Social Media All Wrong
Social media isn't just about amassing followers; many business owners thrive quietly without big audiences. The podcast explores how effective communication surpasses mere follower count for sales success. A viral campaign illustrates that brand awareness alone doesn't guarantee profits. It also emphasizes shifting from competition to collaboration, showcasing how strategic partnerships can create meaningful connections with the right audience. Discover a smarter approach to leveraging social media for real business growth.

7 snips
May 16, 2025 • 15min
338 I If You Want To Start a Business, Read This Book
Discover the power of targeting a smaller, engaged audience to stand out in business. Embrace your 'geek flags' to build authentic connections and trust. Dive into niche marketing and learn how focused content can actually drive growth. Get inspired by practical strategies for monopolizing your niche and witness how a targeted approach can lead to business success. It's about quality connections, not just chasing broad appeal!

May 14, 2025 • 6min
337 I The Millionaire Mindset: What I Told a Stranger on the Subway About Real Success
A tap on the shoulder on the subway."Is that a sales book?" he asked.I took the subway instead of driving to read. It turned into a 15-minute impromptu business consult with a man named Mandeep.”It’s more about business structure,” I said, showing him the cover of Clockwork: Design Your Business to Run Itself.He told me he was a new business owner with an e-commerce store.Read the full article here: https://www.theptdc.com/articles/me-and-mandeep-talk-about-mentorship-on-the-subwayPre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

May 2, 2025 • 3min
336 I Admire Success Without Desiring Their Life
The discussion emphasizes the dangers of comparing yourself to others and fixating on their success. It delves into the sacrifices behind achievements, urging listeners to appreciate the full journey rather than just the outcomes. By sharing personal anecdotes, the host highlights the importance of recognizing that the admired paths may not align with one's own aspirations. This thought-provoking conversation encourages a healthier perspective on success and personal growth.

4 snips
Apr 30, 2025 • 13min
335 I How You Can Avoid Burnout (in Life and Career)
Discover the art of seasonal living to combat burnout in both life and career. Learn how embracing periods of intensity followed by rest can enhance your well-being. The discussion highlights the benefits of decluttering and simplifying your environment. Personal stories reveal how targeted engagement fosters renewal and connection. Explore the 'slinky effect' to identify absurd routines that lead to exhaustion. Ultimately, prioritize intentional living and community support for transformative change.

Apr 23, 2025 • 11min
334 I The Introvert's Guide to Meaningful Small Talk
In a world dominated by AI, mastering small talk is more crucial than ever. The discussion delves into practical strategies for introverts to boost their confidence in social settings. Learn about 'doorknob questions' that spark engaging conversations and the importance of mutual interests. With valuable tips on maintaining dialogue flow, listeners discover how to turn superficial chats into deeper connections. This insightful guide provides exercises to alleviate anxiety and enhance social skills in today’s digital age.

Apr 16, 2025 • 9min
333 I Finding Meaningful Work in an AI World
In a world increasingly influenced by AI, the importance of choosing meaningful work becomes crucial. The discussion emphasizes personal fulfillment and emotional connections, offering five tests to evaluate our tasks. Engaging in fulfilling work not only brings satisfaction but also energizes the mind, even when physically exhausted. Personal anecdotes highlight the transformative power of striving for valuable work, encouraging a mindful approach to enriching activities over mere leisure. It's about working for growth, not just rewards.

11 snips
Apr 11, 2025 • 9min
332 I How To Design Your Dream Life (Create Systems, Not Goals)
Discover how success isn’t just about hitting goals but about creating systems that celebrate every small win. Emphasizing personal stories, the discussion highlights the importance of recognizing milestones to foster a positive mindset. Instead of traditional goal-setting, embrace a journey filled with personal connections and rich experiences. Learn how these practices can enhance fulfillment and truly define what success means for you, encouraging continuous progress in life and work.